content promotion — SEOPartner

3 Emerging Content Marketing Trends You Need To Prepare For

May 5, 2016 By SEOPartner

Source: https://www.entrepreneur.com/article/274363

Content marketing is undergoing some serious changes nowadays. More and more consumers are turning to the web for education and information. In fact, about 70% of U.S. consumers listen or read opinions published in reviews, blogs and forums. If you want yours to be among the few voices they’re listening to, you must prepare for these 3 emerging content marketing trends.

3 emerging content marketing trends

3 Content Marketing Trends To Prepare For

1. Improved content promotion – Most marketers today fail to promote their content. Since the industry is starting to push for better content promotion with more efficient tools, expect to see some changes. The buzz phrase right now is “influencer marketing”. Also, marketers are now using resources to turn influencers’ head toward their content. It is also important for you to tag others on social media with a post as this can help make the content visible to the entire network of followers.

2. Content repurposing – This is not a new topic; however, it is fast gaining popularity this year as most marketers are realizing that repurposing content is a no-brainer. The beauty of repurposed content is that you just need to push your existing content out into a new channel in a new form so it can be digested in another way. Be reminded that even the most innocent apps can provide great opportunities for repurposing content.

3. New publishing platforms – Facebook introduced Instant Articles while Google introduced its own version of fast content-sharing with Accelerated Mobile Pages or AMP. This means that in the near future, the competition in content marketing will shoot up. With the market becoming saturated, new tech and formats are making it cheaper and easier for both marketers and businesses to publish content.

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A List Of Things To Do After Publishing A New Post

January 13, 2016 By SEOPartner

Source: http://www.searchenginepeople.com/blog/16015-after-the-post.html

A lot of bloggers today still think that clicking the “Publish” button is the final step of the whole post production. Of course, this is not true. After your article is published, you should do everything in your power and use the available resources to make sure that your post can reach and attract a large audience and generate conversions.

To-do list for bloggers

Below is a helpful checklist of things you can do after your post goes live:

1. Share your post on different social media sites. All those social buttons around your blog posts are there for a reason. After publishing a new article, click all these buttons to share the post immediately with your subscribers. New readers are more likely to hit social buttons if they see non-zero counters. Take advantage of this fact and be the first to start some social activity on your new post.

2. Do some PR work. Promote every blog post in the same way you promote your products or services. Here’s a tip: come up with a list of relevant articles, include this in a friendly email, and send this to your followers, subscribers, loyal and potential customers.

3. Showcase the post on your homepage and newsletter. Always include your new posts in your email newsletter and feature them on the blog homepage. By doing so, you get additional traffic to the post from your loyal readers who regularly check your website and newsletters.

4. Get easy, relevant links. Medium, Tumblr, Blogspot, and Myspace are some good sites that allow users to self-publish content. You can write a short article based on your new post and publish it on these sites with a link to the source. You can also create a short video or make an audio podcast and upload it to various audio and video sharing sites.

5. Connect with an influencer. Look for some experts or influencers in your niche and ask them what they think of your new post. When you follow this step, you get to receive genuine tips on how to improve your post and some experts may find your post worth linking and mention it in their content.

6. Check the post’s Analytics. After a week of publishing your article, go to your site’s Analytics and look into the post’s key metrics such as bounce rate, time on page, traffic sources, and scroll depth.

7. Check the post’s positions on SERP. After two weeks, check out the post’s organic traffic. You can use Google Analytics and Webmaster Tools to do this. These tools will easily show you what keywords in the post show up in search results. You can then compare this information with SEMRush link analysis which ranks all keywords of the page by search volume. If the keywords that come out are those which you aimed at and you’re satisfied with the position and volume, you can skip the next item.

8. Revise the post’s keywords. If the post doesn’t have any organic traffic, or the keywords aren’t popular, consider revising them. To get things done correctly, look at your competitors and find out why their articles are shown on the first page, how many links they have, what their typical content length is, etc. Take the time to understand what your post is lacking in comparison to theirs. Also, find keywords relevant to the post that could bring you more traffic.

9. Experiment. Do split-testing of different headlines, featured images, post length, visual elements, call-to-actions, etc. Changing any of these things can help bring more traffic to your post.

10. Update your post. Finally, once you published your post, don’t simply forget about it after several months. If it touches upon some time-sensitive topic, make frequent revisions to the content. Readers coming from search engines rarely pay attention to post date. If they find a factual mistake, they will return to search results for more actual information. And this could affect your post rankings.

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5 Tips For Promoting Your Content In Less Than An Hour

November 4, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/251549

Today, online businesses do not just compete with people offering similar content but also over different platforms. Indeed, with today’s competitive market arena, how will you stand out? Experts say that one proven path is to promote and to discover unique ways on how to reach your core audience.

tips for promoting content

1. Send to your email list – This will take about 2-5 minutes. Sending your content to your email list is among the best ways of getting immediate traction.

2. Schedule on social media – This will take about 5-10 minutes. Experts say that a social media editorial calendar is a very fantastic thing, most especially when you are running small operations. One of the best tools you can use is Buffer as this will allow you to schedule your post to be promoted on Facebook and Twitter.

3. Email those who are mentioned in your article – This will take about 5-10 minutes. A great way of connecting both to your audience and with other people in the industry is to mention them in your articles and let them know if you have done so. If you do so, they will surely share your content with their readers.

4. Syndicate your content – This will take about 10-15 minutes. It would be a wise idea for you to get the most out of syndication and content-sharing opportunities. But this does not mean that you syndicate all your posts but rather select ones that might resonate for those unique audiences. This is actually a great way of bringing interested readers to your site.

5. Share graphics on social media – This will take about 10-15 minutes. It is very crucial for you to share images on social media sites. Based on several researches, Facebook photos generate 53% more likes as compared to an average post. It is highly recommended then that you share your post’s headline with an image.

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How To Produce Content That Goes Viral

August 25, 2015 By SEOPartner

Source: http://www.huffingtonpost.com/sajeel-qureshi/internet-sensations-expla_b_6887226.html

It has to be relatable and consistent.
People inevitably share what “speaks” to them. And when you keep in constant contact, committing to consistent posting, you will naturally produce content that goes viral.

It has to appeal to the masses.
Your material has to appeal to a good number of people; if you’re not targeting the masses, then aim for a specific market. Try to work with a variety of styles and concepts, until you get the right mix that gets an emotion out of your audience.

Be prepared to promote.
No viral content simply “sat” on the Web, waiting to be discovered. You have to persevere and work hard at promoting it. Share to specific people who can promote your content to a massive number of people. Find online communities or people who are talking abut your products and services — and jump right in with your pitch.

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How To Get Back On Track After A Failed Link Building Campaign

June 10, 2015 By SEOPartner

Source: http://searchengineland.com/link-building-campaign-fails-222357

Not every link building campaign will turn out to be a huge success. To ensure the success of your next campaign, you need to put aside your frustration and figure out what to do next so that your time and effort will not go to waste. The following tips will help you get back on track when your link building campaign fails.

How to get back on track in link building

1. Reevaluate your promotion strategy
– Find the right medium. You can reach people by connecting with them in a place that is less crowded but where they are active.
– Find the right time. Do some research to identify the most optimal time to promote your content.
– Communicate the benefit. You should create an outreach message that makes a person interested in your work because it can help him in some way.
– Track your outreach by using free tools to see if your email was opened and when.

2. Repurpose so that your piece of content won’t be a waste
– You can turn your content into an infographic, a Slideshare, or a blog series.
– Don’t just set it and forget it.

3. Refocus your efforts
– Focus your efforts on other things that can help get results.

4. Try again
– Don’t be afraid to overhaul the campaign and start again, or start on something new and always remember the lessons you learned from your failed campaigns.

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7 Reasons Why Website Content Cannot Work Without SEO

May 20, 2015 By SEOPartner

Source: http://www.sitepronews.com/2015/05/19/seven-reasons-why-website-content-cannot-work-without-seo/

SEO is a major influence on every site. Keeping content organized is a must and promoting content faster helps in generating more traffic to a site. Here are seven reasons why SEO is an important part for content and should go along with each other:

SEO Content Tips

1. Traffic Generation – creating keyword focused content that are researched carefully.

2. Thoroughgoing Search Opportunity – content writters uses densely searched keywords for on-page optimization

3. Organization of All Website Content – keeping content well-organized and easy to navigate to for searches

4. It Helps Promote the Content – promotion on social networking sites and linkbuilding

5. It Makes Content Understandable – adding the right structure to content to make it readable by both humans and search engines

6. It Determines ‘Who’ and ‘What’ – SEO determines the data from the user’s visit and content helps in increasing the relevance to the keyword

7. It Helps Build Trust – higher page results equals higher users’ trust on the site and content

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