Source: http://www.sitepronews.com/2016/02/17/4-easy-ways-to-increase-shareability-of-your-content/
It is practically every writer and content marketer’s dream to produce a piece of content that gets shared like crazy on social media. This is a usual occurrence today but unfortunately, not everyone can easily turn this dream into reality.
How to increase the shareability of your content
There are certain steps you can to take to make your content as shareable as possible. These include the following:
Install clickable social media buttons your blog site. Carrying out your content marketing plans involves having an active blog. One simple yet reliable way of increasing the shares that your blog content can receive is to place various social media signals in the layout of your website. When you have the icons of Facebook, Twitter, LinkedIn, and Instagram on the side of each article or at the bottom of each post, you make it easier for visitors to share the content. The bottom line is, make it as easy as possible for visitors to share something that they like on your blog or website.
Include statistics on your content. Studies show that any content that contains quantitative information gets shared more frequently than content that doesn’t have it. As much as possible, include hard data in your content to make it stand out amongst the rest seen on a news feed. Whether it’s a blog post or a simple post on a social media site such as Facebook or LinkeIn, include some relevant statistic to get more clicks and audience engagement.
Incorporate vivid imagery. Content that has too much text can be overwhelming to readers. As such, include vivid images in a post to help increase engagement and shareability. A post that has an intriguing image can capture the eyes of any user as they scroll down the content. As a parting tip, always use high-quality photos that are related to the content to reinforce a significant point.
Create content that has actionable insights. Lastly, any content you post should leave the user with a clear direction on how they can take what they just read and implement it. Basically, how-to posts and tutorial videos always perform better since users want to share these types of content with their friends, families, or colleagues. After coming up you’re your content, make sure that it clearly identifies the next steps the reader has to make.