The power of content has never been more intense as now. Business owners, marketers and everyone in the business and digital sphere are aware of this. So they continue to create more and more content to market their brands and campaigns.
As a result, consumers today are bombarded with an outstanding number of content every time they go online. Wishpond estimates that as many as 27,000,000 content pieces are released per day. This volume of content can lead to what social media expert Mark Shaeffer names as “content shock.”
As a business, you wouldn’t want to overwhelm your audience with content because that will simply push them away. And as a consumer of content, you wouldn’t want to drown in content either; you want to access those that are valuable to you. Here are 5 ways to avoid content shock:
Oh no! Don’t let content shock mar your marketing results.
Be updated and keep up with the changes.
Be prepared for huge and fast shifts in how platforms are used for content marketing. Know which platforms are relevant to your industry and are preferred by your audience. Always keep an eye out for trends and updates so you can also tweak your approach as needed.
Measure and monitor.
Don’t just go blindly into content marketing. Establish systems to track the responses you get for your content. Study and master the use of analytics so you can focus on creating only content that your audience wants.
Be clear about your objectives.
Content marketing can accomplish multiple objectives. But to be truly effective and to have a clear direction, you need to identify your main goal for each campaign. The type of content and promotion required for achieving thought leadership may be different from the content made for generating leads.
Focus on your speciality.
Just because experts in your niche are doing face-to-camera videos doesn’t mean you should do it, even if you feel and look obviously comfortable in your presentations. So don’t force it. Go only for content types that you are good at. If you really need a certain type of content to be produced, outsource it.
Leverage LinkedIn.
LinkedIn is an essential content marketing platform, especially if you’re in a B2B industry. Use it to establish your profile online, publish additional blog posts and connect with people in your industry.