content strategy — SEOPartner

Best Content Re-optimization Tips For Increased Traffic

May 4, 2016 By SEOPartner

Source: http://neilpatel.com/2016/04/21/maximize-results-4-quick-ways-to-reoptimize-underperforming-content-and-drive-more-traffic/

Do you have underperforming content that’s actually loaded with valuable information? There’s no need to dump and replace it with a new one; instead, re-optimize it so it generates the traffic it deserves to.

Ways to re-optimize underperforming content for increased traffic

Here are 4 ways to do so:

1. Use long-tail keywords.

Content pages that are optimized for long-tail keywords are known to perform so much better in the search engines. This is because long tail keywords are more specific, yet less competitive; therefore, they’re so much easier to rank.

2. Use power words for your headlines.

Power words are action words that will prompt the user to stop what he’s doing just to read on and learn more. Be thoughtful and choose the most persuasive words – you’ll see an improvement with your click through rate because you’re captivating readers better.

3. Put great thought into your meta-description.

Make sure your meta-description is keyword rich and provides not just adequate information, but a persuasive message as well. Most search users read the meta-description first before deciding whether or not to click on your title.

4. Match user’s intent in answering queries.

Deliver the right content in the right format. If keywords are pointing out that users are looking for quick tips, don’t provide information in long sentences and paragraphs – it’s as simple as that.

These quick ways to re-optimize underperforming content can really turn things around. You’ll reach out to your followers better and have them share your post.

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Lower Content Marketing Costs And Increase The Value Of Your Marketing Dollars

February 5, 2016 By SEOPartner

Content is crucial—you have known and have proven that for some time now. That’s why you make sure to make the necessary investments that allow you to implement an effective content marketing strategy for your brand. That’s why companies today are prepared to spend more for content. For 2016, small businesses are expected to shell out around $2.2 million for their content strategy, while midsize enterprises will allocate around $43.6 million (Source: Content Marketing Institute).

Keep costs down and get more from your marketing dollars

As with any marketing endeavor, of course, it’s important to make sure your expenditures lead to measurable ROI. It pays to make sure that your marketing budget is allocated only for the most effective campaigns. Moreover, it would be most ideal if you could reduce your costs without sacrificing your performance and results.

How do you ensure wise spending for content marketing? These action steps can help.

Your first investment should be toward planning. Content marketing should be flexible to suit the changing needs and demands of the market. But it doesn’t mean that you’ll just be shooting from the hip. The most successful, and cost-effective, campaigns are guided by an overarching strategy. Avoid waste of money due to mistakes and guesswork. Develop your content marketing map first, so it can serve as a guide to your next decisions.

Document your standards and processes. Build SOPs for every task you routinely do to create, publish, distribute and promote content. This way, training your team becomes easier, and you get time and money savings by making cross-checking easier and eliminating repetitive efforts to communicate and deliver information.

Repurpose. Get more marketing value out of every piece of content by looking for other ways to use it and have it published across different channels. This technique not only allows you to increase content production at half the cost and workload. It also helps you reach out to more target audiences. For instance, a potential customer who may not be keen on reading your white paper will appreciate and be moved by an infographic derived from it. A podcast episode can be transcribed and offered to your audiences in PDF form.

Do it right. Don’t just do it—you’ve got to do it right. When creating content, make sure it’s top-notch quality and optimized to get results. When promoting over social media, focus your energy and budget on the channels where content will be most noticed and appreciated by your customers. Not sure if you’re doing it correctly? Then invest in the services of experts. At this high-stake marketplace, costly mistakes will not only waste your time and money, but may also ruin your reputation. So make sure to place your bets on avenues that lead to proven and measurable results.

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What Types Of Content Should You Refresh Now?

February 5, 2016 By SEOPartner

SEO experts anywhere will tell you that it’s important to keep your content updated. While it’s true that it works to consistently post fresh content, keeping your content updated also means that you refresh some of your content that has already been up for some time.

Revive your marketing with refreshed content

Content refreshing is great for driving traffic, and it also presents a great opportunity for you to perform some SEO housekeeping. If you want a solid content marketing strategy for the coming year, you’ll do well to practice regular content refreshment. You can certainly start now to ensure that you’re greeting the new quarter with refreshed and updated content.

Which of your content probably need to be refreshed? Not everything is eligible for updating, of course. Some blog posts simply cannot be tweaked to become more current, and there are also some sections with amazing evergreen content that are best left alone. The following, however, are the pieces that you’ll have to look at and evaluate to determine whether they need to be updated or not.

Certain site sections need regular updating. The most frequently updated ones are Services and/or Products. For instance, promo announcements need to be removed or changed. Descriptions of services and products also often need to be modified, if only to assure your users that whatever is posted on your pages is still relevant and applicable.

Another section that needs regular updating is the one you have for customer testimonials and reviews. You don’t want to be showing old feedback. Encourage your customers to leave testimonials and reviews so this section will always reflect fresh content.

E-books, documents, and white papers need to have their content updated, too. If you’re in the habit of using these as link magnets, then you can keep them interesting and valuable by updating them.

There are blog posts that have awesome content that can be refreshed and published anew in the future. You can archive the old post or pull it offline to avoid duplicates. You can also optimize these old posts to establish your expertise in a certain topic.

Many people get the idea that company profiles don’t need updating, but this is not the case. It’s important to update your profile, especially ones on social sites. Not only will you be able to keep information about your brand current, but you’ll also direct your followers’ attention to your company.

By diligently refreshing content as well as developing new installments, you can make your content strategy this year more effective and successful.

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Content Marketing Investments That Are Actually Worth It

January 28, 2016 By SEOPartner

Source: http://www.marketingprofs.com/opinions/2016/29237/four-content-marketing-investments-to-make-this-year

Studies show that businesses now have a deeper understanding of how crucial an effective content marketing strategy is to their success. Thus, a bigger number are prepared to spend more on content this year. But with the increasing competition in the marketplace and the ballooning costs of marketing, you need to make sure that the money you spend will offer significant ROI.

Content marketing investments that pay

The following are content marketing investments that deliver more value out of your marketing dollars:

1. Personalization tools and predictive analytics

As consumers become more discriminating and empowered, brands should make sure that the messages they deliver are segmented and targeted to the needs and preferences of each customer.

2. Emerging paid channels

Keep your go-to, proven media and advertising channels if they still work for you. But at the same time, make sure to keep an eye out for new platforms that give you more ways to connect with your customers.

3. A more effective system

Your process dictates your results. Establish a process that gets every department aligned and working toward the same goals, monitor your costs vs. output, and invest in tools that make you and your team more productive.

4. Marketing expertise

Marketing is becoming more complex each day. Make sure you have access to the services of marketing analysts who will help you figure things out and make smarter decisions.

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Metrics That Serve As Proof Of Content Marketing ROI

January 15, 2016 By SEOPartner

Source: http://www.forbes.com/sites/steveolenski/2016/01/14/how-to-prove-content-marketing-roi/#2715e4857a0b5eebb7045377

After you’ve put your content out there, what happens? It can go around for a while. It may circulate to various circles. Some people will be moved by it, make a purchase because of it, share it to others. Some might put it on hold and think about it. Others will simply discard it.

Measure the returns of content marketing

So how do you really know if your piece of content has played a part in motivating a person to buy your offer? Content interaction and engagement can be complex to track. Here are some ways to measure the return of investment from content marketing.

Audience response – Google Analytics is a tool that allows you to get the numbers on the following: content views, unique visits, downloads, reading time, actions taken after reading the content, etc.

Leads – If you content was created for the purpose of generating new leads, then use tools that show you what directed your audience to your site and how many of those visits converted into a sale.

Social engagement – Use analytics for specific social media sites to know vital stats such as number of views, shares and comments. Examples of these tools are Twitter Analytics and Facebook Insights.

Inbound links – The number of hyperlinks from another website pointing back to your site can be used to measure the value of your content to your target market.

Others – Other metrics to track ROI: Number and quality of subscribers, page likes, profile follows, comments and opt-ins.

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Thinking About Outsourcing Your Content Marketing? These Questions Will Help You Decide

January 15, 2016 By SEOPartner

Source: http://tech.co/outsource-content-marketing-2016-01

Content marketing is more important than ever. But you have to do it right in order to reap its benefits. Business owners need to know that it’s not a magic bullet. It takes time, patience, attention and specialization to get sustainable results from content marketing.

To outsource or not?

One way to ensure you get the most out of content marketing is to outsource the task the right people. If you’re thinking about this route, check out the following questions to ask yourself that will help you make a decision.

1. Do I have the necessary skills and the required time to do it well?

If you’re the business owner, the answer is most likely NO. No, you won’t have the time, experience, qualifications and energy to do content marketing on top of running the business. It’s best to delegate the task to professionals who have the tools, talent and training to handle your content marketing effectively.

2. Do I have the right people in my team to take care of it?

The last thing you want to do is to turn over content marketing to your sales department or your marketing people or any random person in your in-house team. It’s a common mistake entrepreneurs make, and they pay big for that mistake. To save time and avoid costly errors, it’s best to take the job to specialists you trust.

3. Do I have the budget for it?

Many startups are hesitant to outsource because they don’t want to add yet another expense to be shouldered by their limited resources. But if you get the right team, you’ll eventually realize that content marketing is an investment rather than a cost, because of the sure ROI you can obtain from it.

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Avoid Content Shock In 2016 With These Tips

January 7, 2016 By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-b2b-content-marketing-will-overcome-content-shock-2016-01419473#6MoPRFkQe52gicDs.97

The power of content has never been more intense as now. Business owners, marketers and everyone in the business and digital sphere are aware of this. So they continue to create more and more content to market their brands and campaigns.

As a result, consumers today are bombarded with an outstanding number of content every time they go online. Wishpond estimates that as many as 27,000,000 content pieces are released per day. This volume of content can lead to what social media expert Mark Shaeffer names as “content shock.”

As a business, you wouldn’t want to overwhelm your audience with content because that will simply push them away. And as a consumer of content, you wouldn’t want to drown in content either; you want to access those that are valuable to you. Here are 5 ways to avoid content shock:

Oh no! Don’t let content shock mar your marketing results.

Be updated and keep up with the changes.

Be prepared for huge and fast shifts in how platforms are used for content marketing. Know which platforms are relevant to your industry and are preferred by your audience. Always keep an eye out for trends and updates so you can also tweak your approach as needed.

Measure and monitor.

Don’t just go blindly into content marketing. Establish systems to track the responses you get for your content. Study and master the use of analytics so you can focus on creating only content that your audience wants.

Be clear about your objectives.

Content marketing can accomplish multiple objectives. But to be truly effective and to have a clear direction, you need to identify your main goal for each campaign. The type of content and promotion required for achieving thought leadership may be different from the content made for generating leads.

Focus on your speciality.

Just because experts in your niche are doing face-to-camera videos doesn’t mean you should do it, even if you feel and look obviously comfortable in your presentations. So don’t force it. Go only for content types that you are good at. If you really need a certain type of content to be produced, outsource it.

Leverage LinkedIn.

LinkedIn is an essential content marketing platform, especially if you’re in a B2B industry. Use it to establish your profile online, publish additional blog posts and connect with people in your industry.

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