Source: https://searchenginewatch.com/2016/05/11/heres-a-new-content-marketing-strategy-documentation-map/
When you don’t write down a plan for building your content marketing strategy from scratch, it can be easy to lose focus. Documenting the four areas below can help you better visualize and structure your next marketing moves.
How to document your content marketing strategy
Goals. Your business’s content is meant to support a wide range of goals, so being clear about these from the start will help keep everyone in the marketing team on the same page.
Tactics. Now that the goals are defined, you need to figure out how to achieve them; this is where thorough research comes in.
People. You should be able to identify the people who made an effort, took risks, and will stand to benefit from your content marketing initiatives.
Processes. This involves all the activity that comes into play before and after the publication of your content.