content strategy — SEOPartner

The Bad And Good Of Cussing In Content Marketing

January 4, 2016 By SEOPartner

Source: https://velocitypartners.com/blog/how-to-use-swear-words-in-your-content-marketing/

Dropping a few s- and f-bombs in something as important as content for your business marketing may not seem too professional but studies have shown that shedding strict prudence of speech every now and then doesn’t hurt at all, in fact, it can create a good impact. Learn the bad and good of using foul language in marketing below, so you can determine when it’s perfectly fine to use words your mother will make you eat soap for in your content.

The bad and good of cussing in your content

The Bad

You appear crass to some people.
Cuss words can diminish brand value.
People think twice about sharing content with foul language.
People within your own business will question the content’s integrity.
It can offend overly conservative folks.

The Good

It harnesses the power of surprise and gets rid of that traditional marketing feel.
Swearing is actually a demonstration of confidence and that you’re not afraid to break a few rules here and there, which is very human.
It makes your content even more relatable to the “right” kind of people.
Foul language also signals authenticity because, for the vast majority, cussing is a completely natural thing.
It’s incredibly funny if placed in the right context.
It shows passion if sprinkled in the right places.
It creates a very real voice to the content; people see that it’s not just some spiel.

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4 Ways to Boost Your Content Marketing Results in 2016

December 31, 2015 By SEOPartner

Source: http://www.practicalecommerce.com/articles/95499-5-Content-Marketing-Ideas-for-January-2016

The holidays isn’t over yet. As a new year rolls in, celebrate it by making use of some techniques that will bring more energy and bring in more results to your content marketing.

Here are a few tips to make 2016 the best year ever for your campaigns:

Wishing you more content marketing success in 2016!

1. Match your podcast episodes and blog posts.

Looking for podcast material? Go to your blog. Read a post or say something about it. Polish it off with an opening and closing statement. Then go and publish your podcast and blog post on the same page, providing your audience more options to consume your content.

2. Write non-product related content.

Engage more customers by publishing informative and entertaining content that doesn’t directly promote your product or service. But make sure the topic is relevant to you and your target market. For instance, if you’re selling men’s shoes, you can publish posts on fashion, culture, music, the arts and other themes that are still relevant to the image and lifestyle your brand stands for.

3. Make your story visual.

Use Instagram to tell your brand story. Upload pictures of the products and services you sell, the people you serve or even the people in your team. As today’s audiences become more and more visually-oriented, photos can say a lot about your business that words may not be able to.

4. Offer a New Year’s Guide.

Publish a themed gift-to-others or gift-to-self guide for the new year. Structure it in the form of a list with photos, to make it even more share-worthy. A shopping guide allows you to showcase your products and services, and at the same time may be helpful to your customers seeking new ideas.

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Building A Powerful Content Strategy For 2016

December 11, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/get-ahead-content-2016/146010/

Eager to get started on your strategy for creating compelling content in the coming year? These predictions for relevant content trends for 2016 can help you begin your journey with a bang.

Get ready for these content trends that can usher in a good year for your business.

Content trends for your business

Quality will reign supreme. You can post as many pieces of content as possible, but it won’t matter if it isn’t valuable to your audience.

Brands with blogs will be more successful with their online campaigns. There’s a greater opportunity to earn more links when you have an official company blog—about 97% more.

Consumers can expect more visual content. With so much information available, it’s up to visually enhanced content like videos and infographics to satisfy people’s need for value and timeliness in content.

Companies will take their content strategies up a notch by acquiring new assets. That pertains to existing blogs and even publishers.

Interactive is a key component. Much like visual content, interactive content will be highly in demand because of the increased engagement it inspires.

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Steps To Develop A Useful Content Marketing Strategy

December 9, 2015 By SEOPartner

Source: http://www.forbes.com/sites/briansutter/2015/12/04/how-to-create-an-easy-content-marketing-strategy-youll-actually-use/

Your content marketing strategy should not only look good on paper; it should also be relevant, useful and sustainable for your business.

To come up with a useful strategy, you need to understand that there is no such thing as instant results. You need to invest your time, effort and patience to see improvements. You also need to design a system that makes it easy and fast for you to produce, deliver and promote content.

Here are 5 important steps you need to take to develop a content marketing strategy that you can actually use.

1. Know your objective.

Specify what you want to get out of your campaigns. If it’s leads you’re after, how many per month? If you want more email subscribers, what’s the exact figure?

2. Determine your conversions.

Don’t start content creation without identifying your conversions first. What are the actions you need your target audience to take that would impact your bottom line?

3. Identify your ideal audience.

Who are the people who will most likely to buy your products and services? They’re the people you want to make content for. Know what they want, where they hang out and other information about them that will help you create content for the personas you develop.

4. Create useful content.

Make content creation easier by making a list of ideas, and looking for ways to repurpose your original content into other content types and for other platforms.

5. Invest in content promotion.

The top three most effective ways to promote your content are the use of social media, partnering with influencers and having a solid SEO strategy.

6. Measure.

Always evaluate your results, so you can make improvements that will make your strategy even better over time.

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Why Content Marketing Is The Last One Standing

November 16, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/252248

“Content marketing is the only marketing left,” Seth Godin once said, in effect declaring the death of advertisements. But content marketing is not just about churning out one article after the other. It’ about creating and delivering content that your audience will fond relevant and valuable.

The last type of marketing left

Establishing a blog is one way for you to deliver content targeted to your audience on a consistent basis. Here are 3 reasons to take your blogging to the next level.

1. Blogging continues to provide significant benefits to businesses:

Fresh content pulls in repeat visitors to your site.
It improves your website’s search ranking and visibility.
It establishes you as an expert and authority in your niche.
It provides a venue for you to strike meaningful conversations with your audience.

2. Consistent, more frequent blogging leads to more rewards.

A study by Hubspot says companies that publish more than 16 posts every month enjoy 3.5 times more site visits than companies that publish only zero to 4 posts per month.
There is no formula on how many posts you need to publish per month. Frequency depends on your brand, your market and the needs of your audience.

3. Content sources and inspiration can be found in many places.

Curated content can be used to enrich your blog.
Go back to your most popular article. Update it or add a fresh take.
If you can’t think of a topic to write about, use tools, topic generators and feed aggregators such as Scoop.it, Storify, Flipboard or Feedly.
Ask your audience or influencers for topic suggestions.

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A Valuable Lesson That Content Marketers Can Learn From Comedians

November 12, 2015 By SEOPartner

Source: http://www.business2community.com/content-marketing/what-do-comedy-and-content-marketing-have-in-common-01375615#fYp5A0LMYChtM5jv.97

Effective content needs to be relevant, engaging and entertaining. It shouldn’t be a sales pitch, but rather an avenue for building relationships with your audience. When you have good content, you drive more traffic to your site. And the more qualified leads you have as visitors, the higher your chances of turning them into loyal customers.

If you want to create and deliver effective content, you might want to take a few cues from the art of comedy. Content creation is serious business for comedians.

Comedian on mic

Comedy has many genres and techniques. One method you can use for content marketing is observational comedy. A successful comedy act is built on this basic premise:

The comedian picks out an ordinary phenomenon—something that happens from “the backwaters of life.”
This phenomenon is so ordinary and can happen almost everyday, to the point that people mostly take it for granted and is rarely discussed or even noticed.
The comedian then makes a statement or observation about that phenomenon.
The jokes within the observational framework often start with: “Have you ever noticed…”

How can a content marketer apply the observational comedy technique in his or her content strategy? Here are some action steps:

Look for topics that your audience can really relate to. The topic can be a situation, problem, question or challenge that happens in your business on a daily or frequent basis. These can form the basis of your next “observational” piece of content.

Realize that what might seem as old hat to you, like the everyday things that you face in your business, can give your audience new information or new insights that they can find useful.

Acquire the comedian mindset. Great comedians are always on the lookout for great material. Many of them have notepads in their pocket or use their phone to write any inspiration or concept that come up to them in the middle of the day. As a content marketer, make content material gathering a part of your everyday life.

Talk about it! Now that you’ve collected your observations and formed your own take on it, it’s time to share it to your audience and see if they will appreciate your “punchline.”

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