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Don’t Dirty Up The Web With These 5 Content Marketing Sins

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-unforgivable-content-marketing-sins-pollute-internet-01368024

The good news is that more and more people are now committed to make the Internet more beautiful and more purposeful than ever before. The bad news? People who pollute the Web with trashy content are still out there.

content-marketing-sins

content marketing sins

Make the Web a better place and see your business benefit from it by making sure you are not making this top content marketing sins:

  1. Focusing on the sale only. Never make the mistake of creating content as a sales pitch. Make content that’s useful and relevant to your audience. The sales you get is a result, not the be-all and end-all of what you produce.
  1. Obsessing about keywords. Effective keyword research is important. But it should only play a supporting role to achieve your goal of delivering quality content to your reader base.
  1. Being boring. No matter how informative or relevant your content is, it won’t be useful if it’s not engaging enough for your readers. Brands are constantly vying for the attention of your audience. Make sure you stand out from the rest.
  1. Misleading your readers. Using clickbait headlines with content that doesn’t deliver or meet audience expectations will make readers lose trust in you. Be honest and deliver what you have promised.
  1. Repetition. Merely repeating what others are saying is a sure way to reduce your credibility. Don’t regurgitate material and pass them off as fresh content. It’s OK to discuss the same topics, but come up with new takes and insights that contribute to the conversation.

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Top 3 Content Marketing Secrets That Every Business Should Know

By SEOPartner

Source: http://www.business2community.com/content-marketing/shhh-3-secrets-content-marketing-success-businesses-take-note-01361954#UJtSPF02lYeC1z3z.97

With almost every business today using content marketing, how do you stay ahead of the competition? Here are three secrets to content marketing success that every business should take note of.

Know these secrets to get ahead of the competition.

Content marketing secrets

Be in the know.
Content marketing is such a dynamic platform. If you don’t keep up with the changes, your audience will leave you for more current brands. Stay on top by being up-to-date with the latest tools, trends and solutions.

Invest in a team of journalists.
Your content strategy will only be successful if you have people in your team who have an editorial or journalism background. Their journalistic training enables them to create compelling content and make your brand relevant.

Develop a realistic content budget.
Be prepared to spend for content, but make sure to establish a well-researched strategy and to carefully monitor your results to enjoy good ROI.

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5 B2B Content Marketing Myths To Put To Rest

By SEOPartner

Source: http://www.komarketingassociates.com/blog/content-development-misconceptions/

Companies today are becoming more and more adept and sophisticated in content marketing. That’s why the online business space has become so competitive, because the content-driven campaigns have become sharper and better than ever. However, a lot of content marketing myths still remain. Continuing to believe in these misconceptions can be costly, so make sure to be informed and up to date with the right strategies.

content-marketing-myths

content marketing myths

 

1. Content marketing is a one-time, big-time deal. Just because you’ve hit “publish” doesn’t mean your job is done. Content marketing is an ongoing commitment. You need a strategy that ensures you have a recurring content production, delivery and promotion system.

2. The more the merrier. Some marketers can get so caught up with content volume that they neglect the quality of their output. Keep in mind that content marketing only works if the content you publish is valuable and interesting enough to make an impact among your target audience.

3. Reuse and recycle. Yes, it’s a perfectly smart idea to make maximum use of your content by publishing it across all channels. But make sure you are re-appropriating it to suit the platform, instead of merely copy-pasting it and risk being tagged for duplicate content.

4. Share only your content. Some people think that sharing others’ content will take the spotlight away from them. On the contrary, your audience will appreciate it if you share good content from other sources, and they will see you as a thought leader and a reliable source of news, updates and knowledge

5. Evergreen content only. News, industry updates, trends, studies and other timely content are not evergreen, but they serve an important purpose in your content strategy. Have a healthy mix of timely and timeless content to boost your results.

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Be Your Very Own Content Marketing Hero With These 5 Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-to-be-a-content-marketing-hero-01352946

The definition of a hero is somebody who takes action, solved problems and drives people to take action as well. If you’re a content marketing hero, it means you can do all that – be a leader, be a solver, and be legendary.

Be your own content marketing hero

Be your own content marketing hero

Here are 5 ways to save the day.

1. Be bold, brave and memorable.

Your content should be able to deliver a string impact to your audience. Make them smile, laugh, cry or even cringe.

2. Be irresistible.

Create content that your prospect can’t help but take action on, whether its signing up for your newsletter, opting in for a report or even making a purchase.

3. Deliver value.

Isn’t that what heroes are for – to offer help and make life a bit better? Translated to content marketing, it’s heroic when you deliver information using the right channels and at the right time.

4. Make it special and specific.

In other words, make your interactions more personalized. Create content that specifically addresses the unique needs and preferences of your audience, because that’s what will make it meaningful and memorable.

5. Believe in forever.

Content marketing is not a one-time project. It’s an ongoing mission to engage customers and build long-term relationships with them. When creating content target, look at the big picture, the now and the future.

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Repurposing Blog Content For Wider Distribution

By SEOPartner

Source: http://www.morevisibility.com/blogs/seo/5-ways-to-repurpose-blog-content-for-wider-distribution.html

With the amount of content being published online every day, together with the amount that must be created just to be able to keep up with the demand, it’s easy to forget the always-relevant and evergreen content you have at your disposal. To help you cope up and gain wider distribution, here are 5 tips in repurposing your blog content:

  1. You can easily drive traffic to, and reignite interest in your seemingly “old” content by resharing tips, statistics and by pulling quotes on social media.
  2. Include your top blog posts in a newsletter by highlighting your experts, highlighting a single blog category, or a particularly strong, popular, or seasonally relevant, blog post. This way, you can send your top monthly posts out as a newsletter
  3. Create easily shareable content by turning your old blog posts into a presentation. Turn it into a PowerPoint presentation to be shared via SlideShare.
  4. By using the above mentioned methods, you can return your seasonal content annually.
  5. You can repurpose your older relevant information on your blog itself by giving it a fresh voice.

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How To Use Content Marketing As A Sales Tool

By SEOPartner

Source: http://www.brafton.com/blog/content-marketing/3-ways-content-marketing-can-be-used-as-a-sales-tool/

Building an effective content marketing strategy requires making it strongly aligned with sales. Here are 3 ways to generate more sales leads from your content marketing efforts:

content-marketing

content marketing

Use content to start conversations with your prospects.
– Boost trust.
– Educate customers.
– Differentiate your company from the competition.

Use content to build momentum.
– Share best practices through articles and blogs.
– Create infographics to tackle difficult topics.
– Interview key personalities in your team to show your company’s expertise.

Use content to resurrect opportunities.
– Present case studies that your customers can relate to.
– Offer new products and solutions to critical problems.
– Publish newsworthy items to generate interest.

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How To Scale Your Content Creation: Tips From The Pros

By SEOPartner

Source: http://www.entrepreneur.com/article/250809

A good content marketing strategy lays the foundation for successful online activities for businesses, but plenty of entrepreneurs still fail at it because of one crucial mistake: not scaling it properly.

Either business owners are hesitant to take the first step, or they want to dive in right away and accomplish too much, too soon—but the best way, in fact, is to scale the content strategy with care, moving forward one step at a time.

  • Build a documented content strategy for one year. This should include details like a calendar of subjects to touch on, notable company milestones, and industry events.
  • Follow a strict content production schedule. Make sure all key team members involved in the process are aware of their responsibilities and consistent with the quality.
  • Conduct regular meetings to discuss the flow of production. Take time for brainstorming, evaluating topics that did and did not work, making new plans, and assigning tasks to the right people.

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