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5 Ideas To Boost Your Content Marketing This October

By SEOPartner

Source: http://www.practicalecommerce.com/articles/92586-5-Content-Marketing-Ideas-for-October-2015

Looking for fresh ways to boost your content marketing? Here are some on-trend content ideas that are perfect for the month of October.

1. Offer guides and tips for the season.

In mainstream and Western cultures, October is the month for celebrating Halloween. You can publish helpful content such as articles, video, infographic and illustrations on costume ideas, party themes and other activities that are common during the season.

2. Create a listicle.

Lists capture the attention of your target readers easily, no matter what industry you’re in. People love lists because they’re easy to read and fun to share (which means more exposure for you). Just stick to lists that are relevant to your expertise or industry.

3. Be a content curator.

Publish a roundup of articles, videos, podcasts and other pieces of content under a theme you have created. Sharing interesting and valuable content to your community puts you in the position of go-to source and thought leader.

4. Create content in preparation for the next season.

For instance, if winter will be arriving in December, you can start publishing content about it as early as October. Creating content that encourage your audience to be excited and prepare for the next season is a way to be seen as a trendsetter.

5. Share product tips and hacks.

If you’re featuring your product in your content, don’t make it look like a straight advertisement. Instead, use a “how to” angle that will highlight your brand while delivering value to your audience.

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5 Content Marketing Trends Every Marketer Should Know

By SEOPartner

Source: http://www.bizcommunity.com/Article/196/423/134920.html

As content marketing advances and leads the way into the future, it’s important for businesses, marketers and digital professionals to be in the know about current and emerging trends to make sure their strategy is right on track.

Here are 5 content marketing trends that are worth paying attention to:

  1. A focus on personalized experiences.

Brands that lead in content marketing today invest in ensuring customers satisfaction because they know that providing that positive experience creates a strong connection between their brand and their target market.

  1. Customers as content sources and creators.

Business will remain to be digital publishers, but the Web will also be seeing the significant growth and influence of user-generated content.

  1. Preference for visuals.

Visual content will be more than just photos, illustrations and infographics. The trend now is moving toward more breathtaking visual content such as parallax, 3D graphics and animated infographics.

  1. Short and sweet rules.

Sticking to just the essentials is seen as a sign of respect to people’s time.

  1. The move from global to hyperlocal.

It may be doubly difficult to execute, but but content with a very specific geographical focus will be tremendously rewarding for businesses.

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Content Marketing Tips That Will Effectively Appeal To Your Target Audience’s “Feelings”

By SEOPartner

Source: http://www.leandatainc.com/uncategorized/5-tips-for-tapping-into-your-buyers-emotions-with-content-marketing

Powerful content marketing is achieved through the ability to tap into your end-users’ “feelings” or emotions so they will act to the advantage of your business. Here 5 smart tactics that will help your business effectively appeal to the “human instinct.”

1. Always produce content that addresses the fears of your audience. Be sure to ask the following questions:

  • What are their usual objections?
  • What are the different variables preventing them from acting on their desire or making a move now?
  • What other questions do they have apart from those related to the product?

Determine what the answers are to these questions and present them to your target buyers.

2. Press the “happy” buttons of your audience. Win people over with content that’s a balanced combination of entertaining and educational – this will help humanize your brand.

3. Communicate your brand with content that is aligned with your audience’s identity because people act according to how they see themselves.

4. Create a sense of urgency. People don’t enjoy the idea of potentially missing out on something good; therefore, produce content that capitalizes on hot topics or trends that everybody wants in on.

5. Present social proof. Herd mentality is common and people usually base their decisions and confidence on what they already know worked for others. For them, the idea here is “something must be good if so many like it.”

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6 Timeless Content Marketing Rules

By SEOPartner

Source: http://www.business2community.com/content-marketing/6-content-marketing-rules-to-live-by-01328412

Businesses today are prepared to make bigger investments in content marketing game. If you want to stand out, then you also have to be prepared to work extra hard and extra smart to make your content strategy more results-driven.

To create more unique, more relevant and more valuable content, consider the following timeless principles:

Get to know your target audience. Focus more on your audience, less on the competition. Develop buyer personas that will inform you when choosing topics or deciding on distribution channels.

Go where they are. Make sure to publish content that addresses the context and situation of how they are consumed by your buyer personas. Position your content where your customers hang out, so you gain fast visibility and reach.

Avoid the pushy approach. Pushy, salesy, hardselling content turns people off. Content that provides them useful or interesting information gets their respect and trust.

Make your content dynamic. Your customers move through the different phases of the buyer’s journey. It’s your job to offer them content that corresponds to their changing needs and preferences.

Establish a long-term perspective. Map out your content strategy with tools such as an editorial calendar to make sure you will always have fresh, high-quality content on a consistent basis.

Measure, measure, measure. Monitor the response you receive from the content you put out. This way, you can continuously fine-tune your strategy to improve your results.

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Lock In Your Target Audience Without Really Writing Anything

By SEOPartner

Source: http://www.jeffbullas.com/2015/07/15/6-ways-build-an-audience-without-writing-word/

Writing is a gift or skill that not everybody is blessed with. Thankfully, you can market your business and lock in audiences effectively without blogging or churning out paragraph upon paragraph of written content; use the following:

  • Visual Content – Most netizens are “visually inclined” so this type of content will appeal to or easily meet their preference. Take pictures and post them on Instagram and Pinterest.
  • Original Videos – DIYs or tutorials are enlightening and impressively effective in establishing relevance of products and services.
  • Podcasts – Allow non-writers to provide information in the most natural fashion; they don’t have to worry about structure so much especially in answering queries. Podcasts are also great opportunities to really reach out to other movers and shakers in the industry to ensure the maximum benefit of audiences.
  • Webinars – Engage audiences naturally. Webinars are reliable methods in expanding email lists.
  • Events – These are ideal in creating connections and providing information through a carefully planned and purposeful social assembly.
  • Curation and Aggregation – This is a smart way to build authority in the industry and further increase brand awareness.

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Revitalize Your Content Marketing By Taking These 5 Risks

By SEOPartner

Source: http://smallbiztrends.com/2015/09/risks-in-content-marketing.html

Risk is an important ingredient to success. In content marketing, taking risks means saving your brand from being boring and driving your campaigns to get higher potential returns.

Here are five risks you can take in your content marketing:

1. Take a strong position.
Make a stand on issues concerning your industry.  Voice out your opinion. Take a firm stance. Your audience will respect you more for it.

2. Make bold statements about the future.
Predict what’s next to come in your industry. Make your predictions bold. You’ll be seen as a thought leader when you show foresight.

3. Be controversial.
Write about controversial topics in your niche by posting a question to your audience. This can fuel passionate discussions that will give visibility to your brand.

4. Bet on new platforms.
Be an early adopter to new mediums, platforms and other content channels that are emerging at the moment. This positions you as confident and as an influencer.

5. Launch experiments.
Make some tweaks to your systems. Write or produce content in a new way. Experiments allow you to discover strategies that work best for you.

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How To Measure Your Content Marketing Results

By SEOPartner

Source: http://www.business2community.com/content-marketing/6-smart-ways-to-measure-your-content-marketing-01317758

Establishing a content marketing strategy is not enough. You need to monitor and measure the results of your campaigns so you can continue to fine-tune your efforts and get better ROI.

Look for an increase in your sign-ups list
Whether it’s an email subscription or a e-book download, the number of people opting for your offer can be a key metric that determines the success of your content marketing.

An uptick in your social media activity
A steadily increasing number of responses, followers, likes and comments in your social media account can indicate content marketing impact.

More inbound links
If you notice good, quality links pointing to your site, that’s a sign that you’re doing something right with your content marketing.

Results on Google Page 1
Filling the first page of Google search results – or at least the first two or three listings there – with your sites and information indicates content domination.

Thought leadership
Do you start to get a lot of requests for LinkedIn connections, or calls from potential clients, or inquiries about your products? That means your content efforts are working for you.

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