New content marketing trends have emerged over the past 8 months of 2015. Take note of these trends and know how you can factor them into your budget for next year.
1. Content amplification is more important than ever.
Studies have shown that the most advanced content marketers today make a huge investment in implementing an organized content amplification strategy. The focus is on: post promotion, social media advertising, content discovery and native content.
2. Interactive stories now dominate the game.
Woo your audience with interactive content and mixed-media. The New York Times is leading the way with their approach that combines editorial, photography, audio and stunning video.
3. Episodic content makes a huge impact.
Instead of the conventional one campaign-one content-one purpose approach, look for ways to expand on your ideas and themes. Break your content into chapters for maximum impact.
4. Social media is no longer in the fringe.
Realize that social media platforms and networks are now dominating news circuits and continue to rise as main drivers of audience interaction.
5. Influencer marketing continues to gain significant clout.
Work with influencers in your field to amplify your messages and strength relationships with your community.
6. The single biggest trend to watch this year is the convergence of marketing and IT.
Expect the trend to disrupt the industry as it brings growth, innovation and consolidation.
