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5 Ways For Businesses To Create A Mature Content Strategy

By SEOPartner

Source: http://www.forbes.com/sites/jaysondemers/2015/05/19/5-ways-your-content-marketing-needs-to-grow-up/

Content marketing is establishing authority and credibility through content publications. Here are 5 critical points to remember to stay on top of the game:

1. Documenting your content strategy is a must.

2. Having a solid understanding of your mobile users’ behaviors and preferences

3. Having a documented content life cycle for you to understand and be able to reproduce.

4. Understanding the connection between your audience and your content is key to increasing relevance and eventually conversions.

5. Using storytelling to create an emotinal investment that captures your audience attention without having to market directly

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How To Generate Great Content Ideas

By SEOPartner

Source: http://www.copyblogger.com/create-content-infographic/

Coming up with ideas for content can be real hard. Making sure that the ideas are compelling is even a bigger challenge. Here are some tips that will help you come up with great content ideas on a regular basis:

How to generate great content ideas

How to generate great content ideas

  1. Curate content.
  2. Ask the team to brainstorm.
  3. Get feedback, suggestions and ideas from your readers.
  4. Set up interviews.
  5. Invite guest posts.
  6. Write about case studies that show best practices.
  7. Write about case studies that show what you should avoid.
  8. Review products or services that relate to your field.
  9. Share the lessons you have learned.
  10. Share the failures you have experienced.
  11. Revisit a previous post and add something new about it.
  12. Get inspiration from movies.
  13. Discuss a TV show or event in relation to your topic.
  14. Discuss or recommend a book.
  15. Read comics and use the superhero story for your next story.
  16. Tine in to top trends in your niche and discuss them.
  17. Talk about a celebrity.
  18. Refresh your brain by taking a walk.
  19. Fuel you passion by watching a play.
  20. Get to know other cultures via travel, food, etc.
  21. Share a personal story.
  22. Recycle an old post and add a new twist.

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Instructions For Making Your Content Ridiculously Good

By SEOPartner

Source: http://blog.visual.ly/everybody-writes/

If you wish to stand out from the competition, you want your content to not just be OK – you need it to be ridiculously good. Follow these steps to start writing better content now:

Make ridiculously good content

Make ridiculously good content

  1. Define your business goals.
  2. Reframe your concept to make it relevant to your reader.
  3. Use data and examples to clarify and strengthen your point.
  4. Choose the right format (blog, infographic, etc.) that best suits your story.
  5. Wrote as if you’re talking to one person only.
  6. Just go write that first draft, no matter how ugly you think it will be.
  7. Take a break after the first draft.
  8. Go back to your draft and start polishing it.
  9. Invest time and effort into writing a great headline for it.
  10. Have it checked by an editor.
  11. Give it one final review.
  12. Go and publish your piece!

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The Basics Of Persona-Based Content Marketing

By SEOPartner

Source: http://marketingland.com/why-you-need-persona-based-content-marketing-strategy-125582

If you want to boost your influence over your buyers, make sure you are connecting to them and addressing their specific needs. This is done through targeted content, which can only be possible if you know how to implement persona-based content marketing.

Persona-Based Content Marketing

Persona-based content marketing

What is a buyer persona?

A buyer persona represents your customers. You can have as few as two or as many as 20 buyer personas, depending on your business situation. You create buyer personas by identifying specific factors such as:

  • Who are they?
  • What do they want to accomplish?
  • What are their goals?
  • How do they behave through the sales cycle?

How can I discover the buyer personas in my business?

  • Interview and do a survey of your customers.
  • Consume content.
  • Gather demographic information.
  • Consult with your sales team.
  • Do market research.

Buyer personas are also important when you’re selling to buying teams.

  • Relevant content for VP of marketing includes case studies and thought-leadership pieces.
  • For CFOs/controllers, case studies with ROI metrics.
  • For individual marketers, company interviews, blog posts that highlight subject matter expertise.

Know the three stages a buyer goes through before he or she makes a decision:

  1. Awareness – buyer recognizes a problem and looks for content to solve it. Content is usually vendor neutral.
  2. Consideration – buyer researches for content that directly addresses his or her pain points. Content, which is vendor-published, must speak to the buyer’s unique challenges.
  3. Decision – features differentiating info with demos, trials, and comparison pieces; content should also point to the next steps after a purchase is made.

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Top Content Marketing Beliefs That Are Not Always True

By SEOPartner

Source: http://blog.crazyegg.com/2015/04/01/7-content-marketing-best-practices-you-should-probably-ignore/

With so many experts and so-called gurus sharing content strategy tips and guidelines, it can be hard to decipher which are “best practices” and which are just useless blabber.

Beliefs-About-Content-Marketing

Beliefs about content marketing

When it comes to content marketing, here are the most commonly repeated pieces of advice that are not always true for all businesses and brands.

  1. The more the merrier.

Don’t be pressured to generate more content. Establish the frequency and volume of the content you publish according to the needs and preferences of your audience.

  1. You need a blog now.

There is more to content marketing than blogging. In fact, you can do it even without a blog – it all depends on your target audience and the platforms they prefer.

  1. Set aside a major investment.

While you need to invest in content marketing, it doesn’t necessarily have to cost a lot. For instance, you can source content from users and followers or use viral campaigns.

  1. Make it short and sweet.

Not all audiences have a short attention span. Focus more on quality rather than word count.

  1. Always make a bang!

Attention-grabbing headlines are helpful but make sure the body of the article is substantial and valuable as well.

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Top 5 Benefits Of Content Marketing

By SEOPartner

Source: http://exclusive.multibriefs.com/content/5-advantages-of-content-marketing/marketing

Why should businesses and brands invest in content marketing? The following advantages show why.

content marketing benefits

Content marketing benefits

  1. It provides customers something of value, unlike traditional advertising. Make sure to create content that’s tailored to the needs of your market to earn their attention and loyalty.
  2. Content educates customers on the value of your products and heightens awareness about your business.
  3. Great content gets shared, allowing you to reach out to your customers, and expanding your reach to their network and connections as well.
  4. When you work on quality content creation and promotion, the direct result is a boost in your website SEO.
  5. Content that’s offered in the right medium and platform (blogs, podcasts, online videos, etc.) gets you increased traffic, because you get reach potential customers who have not yet visited your website.

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5 Content Marketing Errors To Avoid

By SEOPartner

Source: http://contentmarketinginstitute.com/2014/11/5-mistakes-hold-back-your-content-marketing/

A successful content strategy takes time, talent and resources to implement. Ensure the success of your content marketing by avoiding the following common mistakes:

Avoid these content marking mistakes

Avoid these content marking mistakes

Using content marketing solely for link building. Creating content for the sole purpose of getting links can get you in trouble with Google. Links are just a great side benefit if you do content marketing right, but your main goals should be the following:  increasing brand awareness and loyalty, educating customers, customer engagement and talent recruitment.

Obsessing on quantity. When it comes to content, more is not necessarily better. In fact, a high volume of content can lead to so-called content fatigue. Instead of working hard to product more content, make it all about producing better content.  

Believing that line from “Field of Dreams.” It’s not an “if you build it they will come” scenario. In fact, you can build all you want but you can never get results unless you also make sure of your content is also distributed and promoted well. Make sure your content gets found.

Thinking that content marketing = blogging. A successful content marketing strategy is more than just about blogging and articles. In fact, you can be great with content marketing even without a blog. Find the best platform (infographics, video, podcasting etc.) that suits your market.

Neglecting the CTA. Your call to action is the real moneymaker. Make sure it is crafted well and positioned properly because that is the key to conversion.

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