Source: http://thenextweb.com/socialmedia/2015/04/10/why-seo-is-sabotaging-your-content-marketing/
Why content marketing fails? Most of the time SEO is the one to blame for the lack of success. The best thing to do is to make sure that both works together. You can achieve better rankings with SEO and provide better information with content marketing at the same time.
Content marketing strategies
1. Using short-tail keywords that make your content “thin”
– Creating content based on short-tail keywords is not effective anymore after the release of the Panda algorithm.
2. Low-quality guest posting
– Guest posting is not an effective link building strategy. Low-quality guest posting can hurt your site. A quality guest posting site must have a lot of followers, high-profile contributors and quality links pointing to the site.
3. Not implementing rel=canonical on syndicated content
– Let Google know the origin of the content by using rel=canonical on syndicated content to avoid duplicate issues.
4. Too much attention on mobile optimization strategy
– One must also take into consideration content formats, headlines, ads to achieve good content strategy for mobile users.
5. Lack in keyword research
– Improve your content by doing keyword research to have a different approach in writing your topic.