content writing — SEOPartner

Boost The Quality Of Your Online Content

May 31, 2016 By SEOPartner

Source: http://www.business2community.com/communications/improve-writing-quality-online-content-01542950#tI20fiwqXpAfk7Ht.97

Whether you have an in-house writing team or you outsource the writing of your online content, consistency may be one of the key issues you might face. Here are a few steps to help improve the overall quality of your content.

Quality and consistency

Create a buyer persona
Creating a buyer persona allows you to find the right voice and message for your brand as well as the appropriate style and tone for your content.

Define the articles’ purpose and vision
Writers differ in their approach and style. One of the simplest ways to produce content that is consistent in style is to give clear instructions to each writer.

Keep it simple
Make it easier for your readers to consume your content. Keep the sentences short and use subheaders.

Give it time
Finishing writing assignments in one go can lead to inconsistency. After the articles have been written, let these sit for one or two days before editing.

Use online tools
Once you have edited the articles, use online editing tools to catch errors you might have missed.

Strategic SEO Help here

Tips For Coming Up With Content Ideas If You Can’t Find Inspiration

March 17, 2016 By SEOPartner

Source: http://www.searchenginepeople.com/blog/16033-11-content-ideas.html

Writing blog post after blog post can be mentally, emotionally, and physically draining. Eventually, you will run out of ideas. You will feel as though you’ve written about every single topic you could possibly think of.

Tips for coming up with content ideas

If you feel stuck in this moment, don’t worry: the world is teeming with new content ideas. Below are some ways that can help you come up with new blog post ideas:

Write something about upcoming holidays. Easter is coming up so use this holiday to your advantage. There’s nothing wrong with planning ahead so you can write posts on how to prepare for certain events or holidays as well. Even if you don’t celebrate religious holidays, your target readers may so be open-minded and include these in your possible blog topics.

Work with the seasons. Aside from the holidays, the different seasons will also have an effect on your posts and what people will be searching for. For instance, if you are generally writing posts for products or services that are suited for the winter season, think about how these items can be used in the summer and other seasons.

Incorporate current events. Current news and social events are all brilliant topics you can fit in your posts. Touch on trending celebrity or sports news and gossips but make sure your content stays true and relevant to the products or services you are writing about.

Get inspiration from the different social media sites. Use the search tools on Facebook, Twitter, LinkedIn, and Instagram to find out what topics are trending and what people are discussing about. You can then base your own content on the most suitable trending topic.

Use Google Adwords. When you use this tool to do a search regarding the products or services you have to write about, you will get a broad list of relevant or related searches that your target audience are looking for. If you address these sort of searches in your post, you can provide readers suitable answers to the questions they have.

Think like a customer. Dig deep and consider what your target audience may be looking for from the products or services you will be writing about. Use their possible concerns such as the product’s impact on the environment, longevity of use, etc. as content topics.

Get ideas from your co-employees. Although you may have run out of topics to write about, your colleagues might not have the same problem at all. Speak or, even better, brainstorm with your co-employees to get some fresh possible content ideas.

Use content title generators. Übersuggest, Answer the Public, and Portent’s Content Idea Generator Play are really handy topic generating tools. You can use the provided title options use as your inspiration.

Come up with sneak peeks or previews. Whenever a new product will be launched soon, give your readers the inside scoop before it hits the market. Posts like this will get readers excited and they’ll keep coming back for more updates and sneak peeks.

Address popular industry myths. Lastly, some products or services may be misunderstood or misrepresented by some people. Use this fact to your advantage by addressing or correcting these myths in one or more of your posts.

Reliable Search Engine Optimization help here

How To Make Your Content Marketing Newsworthy

January 27, 2016 By SEOPartner

Source: http://www.business2community.com/content-marketing/make-content-marketing-newsworthy-01431646#F3KRg5T71bcQHXIc.97

Prior to social media, people relied on the newspaper for information. However, an average person’s newsfeed is filled with content marketing and social selling. Note that people have a natural tendency to gloss over ads and are drawn to newsworthy content. Make your content marketing more appealing by making it newsworthy.

Newsworthy gets more views

Revise your headline writing
Keep it short, about 100 characters, and capitalize these.

Use facts and lists
Use facts and lists to show your audience that you understand them. Plus, providing helpful information can help them see your business in a more positive light.

Add pictures
Opt for custom-made and newsworthy graphics. This can provide a welcome respite to the eyes and minds of your audience.

Don’t forget the CTA
Push your readers to your desired action by using a CTA.

Link your post to a landing page
Direct your readers to a specific landing page or blog post that matches your post’s headline.

Strategic SEO Help here

What Copywriters Can Learn From Novelist Kurt Vonnegut, Jr.

December 17, 2015 By SEOPartner

Source: http://blog.hubspot.com/marketing/kurt-vonnegut-guide-copywriting

Well-loved novelist and satirist Kurt Vonnegut, Jr. knows a thing or two about capturing the attention, interest and respect of the reader.

Here are 8 lessons from his essay “How to Use the Power of the Printed Word,” published in 1985, that are still relevant for copywriters today.

Kurt Vonnegut, Jr was known for his works using dark humor and social satire.

Kurt Vonnegut is known as one of the great American writers of the 20th century.

Great writing comes from genuine care.

According to Vonnegut, the key to writing well is to find a topic you really care about. But how can this be realistic for copywriters? The answer is research. The more you know about the subject, the most you can be passionate or hones about writing about it.

Don’t ramble.

Be straight to the point.

Write in clear, simple language.

Simplicity of language is sacred. Use words and sentences that your reader will easily understand.

Edit mercilessly.

No matter how in love you are about a sentence that you wrote, don’t hesitate to cut it if it doesn’t contribute to your purpose.

Be true to our voice.

For a copywriter, the innovation is to choose or create a persona, and write consistently according to the voice of that persona. It will give your content a unique tone.

Throw fluff away.

Just say what you are meaning to say. It shows your respect for your readers’ time.

Have mercy on your readers.

Scratch that long-winded copy, no matter how beautiful it sings to your ears. Your concern should always be the convenience and understanding of your audience.

Offer value.

Your content will only matter is it’s going to be helpful, relevant and entertaining for your target reader. It should answer the question, “What’s in it for me?”

Reliable Search Engine Optimization help here

Generate Blog Topics With These 9 Tips

December 10, 2015 By SEOPartner

Source: http://www.business2community.com/blogging/9-tips-coming-content-creation-ideas-blog-01395324#5siawYmWO8vmU6ls.97

Having a difficult time coming up with ideas for content? These 9 tips can help.

Content ideas

Scope out the competition
Check what your competitors are writing about and take that as a cue. You can expound on a topic or tap into subjects that have not yet been discussed.

Keep tabs on what is happening
Make it a habit to stay on top of industry news. Writing about trending topics will give your content a sense of timeliness.

Listen to your social media followers
Look into the comments made by your social media followers. Some comments and questions can make interesting topics for blog posts.

Interview
Find someone who is popular and influential in your industry and interview him.

Find inspiration from images
Scour your newsfeed for images and videos that can serve as an inspiration.

Google it
Want to know what your target audience is searching for? Try using Google’s autocomplete.

Look at your previous work
Survey your past works and read comments about previously published posts.

Enlist your staff
Asking someone in your organization for ideas or to write for the company blog is a great way to infuse a different perspective.

Consider outsourcing
If you are too busy or if you have run out of ideas at the moment, one of the best quick fixes is to outsource the writing process.

Get Professional SEO Assistance Here

Publish Content Regularly – Helpful Tips For Busy Business Owners

December 3, 2015 By SEOPartner

Source: http://www.forbes.com/sites/jaysondemers/2015/12/02/how-to-build-a-thriving-business-blog-when-you-have-no-time/

In order to get the best results from content publishing, businesses need to put out new content pieces on a regular basis. But how can you do that?

Add more time to your busy schedule with these tips.

Get outside help
Whether you are looking for a little help or for someone to fill up a writing or editing position, consider hiring freelancers.

A two-way street
Writing guest posts for another blog can help expand your reach. Conversely, accepting guest posts from reputable writers can help add a different perspective to your content.

Consider hiring from the inside
Sometimes, you do not have to look outside for content writing help. Entice talented writers in your organization to contribute to your business’s blog.

Reliable Search Engine Optimization help here

Revitalize Your Content Writing With These 4 Tips

November 18, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/252827

Content writers must strive to find the balance between stats and data and storytelling. Here are a few ways to help you achieve that goal.

From ho-hum to woah

Pique your readers’ interest with your choice of topics
If you want to gain the attention of potential readers, select topics that resonate with your audience.

Make it memorable
One of the best ways to build a connection with readers is to narrate your story using relatable characters who share the same problems as them.

Circle back to your brand
Whatever approach you take or topic you choose to discuss, at the end, everything should revert back to your brand and its value.

Learn from fiction writing
Apart from giving ample focus to the meat of the story, consider mastering a few elements of fiction writing in order to hone your content writing’s form.

Premium SEO services HERE