content writing tips

5 Common Clichés To Avoid When Writing

July 15, 2015 By SEOPartner

Source: http://www.toprankblog.com/2015/07/cliches-content-marketing

Every content marketer should aim to provide readers with useful and valuable information. Never waste your readers’ time by creating low-quality or confusing content. You should also avoid these 5 clichés to make sure your writing is worth reading.

Clichés To Avoid When Writing

1. Having an introduction that is way too long
– This is not effective as it fails to quickly introduce the topic
– Write a detailed introduction that says something about the topic

2. Using the phrase ‘We all know that’
– When you need to state obvious information, add something extra to the topic that ‘we all know’ about
– Eliminate this phrase and use more authoritative statements

3. Use of the introduction phase ‘In This Article, I Will’
– This is an awkward statement to use for an introduction
– It gives focus on the writer
– Say what you want your readers to do, use ‘Read on’, ‘Here’s how to’ and more

4. Asking Rhetorical Questions
– Turn questions into statements if you are trying to make a point.
– Unless you are inviting readers to answer, write statements.

5.Using Acronyms
– Spell even the most obvious acronyms
– Not all readers understand acronyms, and they are not universal

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How To Write Better Blog Titles

July 13, 2015 By SEOPartner

Source: http://www.vervesearch.com/blog/5-tips-for-writing-brilliant-blog-titles/

Titles can make or break your blog post. Get the right response for your content with the following action steps on writing titles:

Better blog titles lead to better results.

1. Engage your reader.
Use a title that creates intrigue, moves their emotions or drives them to take action.

2. Answer: “What’s in it for me?”
The title should make it obvious to the readers what value they could expect to get from the content.

3. Avoid lengthy titles.
Keep your titles within or below 70 characters, which is Google’s display limit, so it appears in full in search results.

4. Use keywords strategically.
Insert your keywords but make sure it is for the benefit of the user and not the search engines.

5. Study the craft.
Title writing is both art and science. Study what works and learn from the examples of others.

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Writing Attractive Content That Activates Customers

July 8, 2015 By SEOPartner

Source: http://www.business2community.com/content-marketing/how-to-make-your-content-marketing-stand-out-and-activate-customers-01268605

In communicating with prospects and customers, an effective and powerful content marketing remains incredibly important. However, with 30-million pieces of new content created every day, how can you ensure that your content attracts, stands out and activates customers?

Writing Attractive Content

Here are effective tips to help your content marketing stand out:

1. Create helpful content
Creating and delivering specific types of information like prescriptive (how to), strategic (ideas on improving processes) or philosophical (new perspective that stimulates rethinking) engages and enriches customer experience.

2. Focus on a single pain point or solution.
A content that provides too much information can be confusing or can cause the mind to go on a tangent away from the original need.

3. Speak in layman’s term
Writing simple and plain can help your customers understand your message easily, grasp your value and how you can help them.

4. Life line of value
The bottom line is that making your content relevant and unique increases your engagement impact and your marketing results.

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3 Differences Between Web Writing and Creative Writing

July 7, 2015 By SEOPartner

Source: http://www.contentfac.com/3-ways-web-writing-is-different-than-creative-writing/

In pursuing a career in content writing, even if you were the darling of your university’s creative writing program, you’ll need to unlearn a lot of what you were taught before you can rule the world of content writing.

Web And Creative Writing

Here are three differences between web writing and creative writing you need to know to succeed in your content writing career:

Effective web writing should be clear and concise.

– Leaving your readers with too many questions or mysteries for your blog content will make your clients less impressed. Effective web writing should be clear and concise, not serpentine and enigmatic.

Your vision takes a back seat to the client’s.

– Vision is indeed important in creative writing. It’s your vision that matters most and you have the right to defend that vision to the death. However, in content writing, your vision takes a back seat to the client’s. It’s not a lie when I say that if a client wants to scrap your witty metaphors and hard-sell the company’s products, then you need to do t.

This Isn’t Your Legacy.

– Unlike famous authors: Kafka, Dickinson, and Poe whom achieved fame only after their deaths, if you want to pursue a career in web writing, then your writing needs to be relevant now.

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How To Use Analogy To Create More Powerful Content

July 6, 2015 By SEOPartner

Source: http://boostblogtraffic.com/analogy/

Analogy is one of the most underrated and underutilized writing techniques. Content creators should learn how to use them wisely to power up their writing.

Powerful content using analogy

Top 3 advantages of using analogy in your content:

It helps explain complex ideas
It makes content more persuasive
It makes the content more interesting

How to find good analogies:

Highlight the notable features of the situation.
Think of things that have features that are similar to the ones you listed down.
Play Devil’s Advocate to test the effectiveness of the analogy.

3 ways to use analogy:

Make an abstract idea more tangible.
Conjure powerful emotions.
Add humor to the story.

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How To Write Interesting Case Studies

June 16, 2015 By SEOPartner

Source: http://www.marketingprofs.com/articles/2015/26831/five-tips-for-writing-case-studies-that-arent-boring-as-hell

Case studies can help you expand your market reach. But it has to be done right and not to be as boring as hell.

Write interesting case studies

Bank on suspense.

Craft a compelling and authentic narrative about your subject, and make sure your customers understand and relate to the outcome of the story.

Answer the question: “What’s in it for me?”

Don’t use case studies to brag about your achievements. Instead, zoom in on the problem and share how the lessons in the story can apply to them, too.

Make an impact with testimonials.

Let testimonials – real quotes from real people – do the talking.

Use visual elements.

Add depth to the story with illustrations, photos of customers, product images, screenshots graphs, charts and photo quotes.

Tell the truth.

Add credibility to the story by showing proof, such as company names, product shots and photos of people behind the testimonials.