Source: http://blog.hubspot.com/marketing/copywriting-tips-improve-conversions
Creating content to boost your marketing campaigns is not a walk in the park. You have to construct powerful statemens so that readers will be able to absorb the message you want to send out. Below are useful copywriting tips to help improve your conversations with your readers and potential clients.
Copywriting tips to improve your conversions
1) Always make sure to sound positive in your statements. With positive sentences, you convey what you want to say and cut any barriers.
2) Try to personalize. You have to sound personal in writing your content. This way, you speak to the customer directly.
3) Be straight forward. Make sure you point out what you want to say. Be transparent with your intentions. This way, your customers will trust your content.
4) Add assertion in your Call To Action terms. Be confident and have a forceul personality. People look for bold and firm content that will make them believe it.
5) Turn your reader from being passive to active. Use powerful verbs in your sentences to add passion in your tone. Do not write long sentences. As much as possible, keep it short and simple.
6) Make your readers feel good. Spread good vibes in your writing and prevent topics that are controversial. Allow your customers to be intelligent and urge them to think positively about themselves.
7) Win customers with the help of data. Make sure your data only provides information about what you really want to send to your readers. Avoid focusing on data as your main substance.
8) Come up with striking sentences. Insist action in your statements and emphasize what’s going on now. Make them feel the sense of urgency in their actions. Always use action verbs to drive people to do things.
