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7 Blog Post Writing Mistakes You Need To Stop Doing Now

By SEOPartner

Source: http://www.business2community.com/blogging/7-deadly-sins-of-blog-post-writing-01375423#GyCzGMyRdGVIWMW3.97

In crafting blog posts, writers have to be mindful of a few important factors like SEO and lead optimization. However, they should not overlook the small details that can undermine the performance of their blog posts.

Erase these blog writing mistakes.

Erase these blog writing mistakes.

Not using visual aids
The best way to turn off readers from your blog is to rely heavily on text. Compliment your blog posts with videos, images and graphics.

Not having a consistent schedule
If your goal is to build a loyal following, consistency is key. Work out a schedule that you can realistically follow and adhere to that.

Overlooking social media for content promotion
In order to maximize the reach of your blog posts, you have to share these on your social media accounts. Also, make it easier for blog readers to share your content by adding social media share widgets on your blog.

Writing headlines as an afterthought
A headline can attract or turn off potential readers. You reap what you sow.

Not breaking long paragraphs into shorter chunks
Big blocks of texts can intimidate potential readers. Break your posts into several paragraphs and use bullets to highlight key points.

Putting the focus on yourself
Even if you are writing on your personal blog, make sure that you provide your readers with valuable information.

Not giving much thought to your blog’s name
Changing the name of your blog after you have built a large following can be tricky. In choosing a name for your blog, think beyond the short term.

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Top Qualities Of A Good Blog Post

By SEOPartner

Source: http://www.business2community.com/blogging/7-signs-youve-written-and-shared-an-excellent-blog-post-01370178#DPjx3WxsXxAUFUgt.97

There are blog posts, and there are good blog posts. Want to know the difference between the two? Here are the qualities of the latter.

qualities of a good blog post

qualities of a good blog post

Good blog posts are original
Good blog posts provide something new and can help in your SEO efforts.

Good blog posts offer value
Whether your blog post contains tips, resources or answers to the burning of questions of readers, it should offer something of value.

Good blog posts are easy to find
Apart from working on the actual content of your post, make sure that it can be easily found on your website and your chosen social networks.

Good blog posts are shareable
When your readers share your content, you can widen your reach. Make your content shareable by offering something of value and make it easier for readers to share your post by using social media widgets.

Good blog posts put the audience front and center
A good blog post endeavors to solve your target audience’s problems.

Good blog posts are scannable
With just a quick glance of the whole blog post, your readers should have a good idea of what you are trying to say.

Good blog posts have catchy headlines
A good blog post instantly grabs the attention of readers and primes their expectations.

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Don’t Dirty Up The Web With These 5 Content Marketing Sins

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-unforgivable-content-marketing-sins-pollute-internet-01368024

The good news is that more and more people are now committed to make the Internet more beautiful and more purposeful than ever before. The bad news? People who pollute the Web with trashy content are still out there.

content-marketing-sins

content marketing sins

Make the Web a better place and see your business benefit from it by making sure you are not making this top content marketing sins:

  1. Focusing on the sale only. Never make the mistake of creating content as a sales pitch. Make content that’s useful and relevant to your audience. The sales you get is a result, not the be-all and end-all of what you produce.
  1. Obsessing about keywords. Effective keyword research is important. But it should only play a supporting role to achieve your goal of delivering quality content to your reader base.
  1. Being boring. No matter how informative or relevant your content is, it won’t be useful if it’s not engaging enough for your readers. Brands are constantly vying for the attention of your audience. Make sure you stand out from the rest.
  1. Misleading your readers. Using clickbait headlines with content that doesn’t deliver or meet audience expectations will make readers lose trust in you. Be honest and deliver what you have promised.
  1. Repetition. Merely repeating what others are saying is a sure way to reduce your credibility. Don’t regurgitate material and pass them off as fresh content. It’s OK to discuss the same topics, but come up with new takes and insights that contribute to the conversation.

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Establish Your Expertise With These 5 Tips

By SEOPartner

Source: http://www.theguardian.com/small-business-network/2015/oct/27/become-go-to-expert-field-authority

One way to build trust between you and your prospective customers is establishing expertise. You can achieve that goal by following these five tips.

Establishing expertise can help promote your business and build trust.

Promote your business and build trust

Find your niche
Apart from listing your trainings and qualifications, one of the best ways to establish your expertise is knowing which niche you can focus on.

Craft useful and relevant content
Narrow down your focus to a few key topics in your industry and write blog posts, create videos, podcasts and newsletters.

Expand your reach through guest posts
Writing content for other websites can help expand your reach. You can even repost previous content you have made.

Conquer the airwaves
Another great way to expand your reach and build your credibility in your industry is by guesting on local radio shows and podcasts.

Get featured in local papers and trade magazines
Being interviewed by a credible third party like journalists can bolster your credibility.

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Key Habits Of Productive Content Writers

By SEOPartner

Source: http://www.business2community.com/brandviews/relevance/7-daily-habits-that-will-streamline-content-creation-01345561#1bk0Y5CoP5AHUS3l.97

There will be days when you can finish a blog post in a matter of hours, minutes even. And then there will be days when you spend the rest of your day staring at the blank screen of your computer. Instead of patiently waiting for your Muse to arrive, cultivate these habits to become more productive.

Keep tabs on the news
Spend some time looking for reputable sources of news within your industry and make it a habit to check out the latest news. This will allow you to get ideas to explore and write about and even give you some helpful information for your next articles.

Scope out the competition
Bookmark the blogs of a few of your top competitors and check regularly the topics they write about as well as the response they get.

Watch for social mentions
Using automated social listening tools or performing this task manually, look for mentions, comments and replies to your posts to get a fair idea of how people perceive your brand.

Check what’s trending
You can tap into trending topics to help you figure out topics to write about as well as get a general idea of what is on the mind of your intended audience.

Jot down 3 potential topics to write about
Make it a daily habit to list three topics you can write about. This will allow you to have a wider number of topics to choose from over the course of the week.

Get the insight of others
Talking to your office mates, supervisors and other people within your industry can widen your horizon and give you invaluable insights about certain industry topics.

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How To Outsource Your Content Marketing Needs

By SEOPartner

Source: http://www.skyword.com/contentstandard/for-storytellers/can-freelance-writing-help-when-and-how-to-outsource-content-marketing-work/

Content marketing entails numerous tasks, not just production and promotion. For a small business owner, these can be overwhelming. If you are thinking of outsourcing, here are a few points to consider.

When should you consider outsourcing

  • You find yourself overwhelmed
  • You don’t have enough time
  • Your current strategy and output are not delivering results

How to get the results you need

  • Plan – Before hiring a professional, you need to come up with a definite plan, including the responsibilities of the freelancer, your budget and plan for organization.
  • Hire – In outsourcing, your three basic options are freelance writers, consultants and vendors. Know the benefits of each before settling for one choice.
  • Seek balance – Strive to find a balance between content produced in-housed and those that are outsourced.
  • Establish brand guidelines – Make it easier for freelancers to achieve the results you are after by creating clear brand guidelines for them to follow.

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The 5 Kinds Of Evergreen Content You Ought To Use For Your Website

By SEOPartner

Source: http://www.entrepreneur.com/article/250788

Online content is basically two types – topical and evergreen. What you should be using more is evergreen as it’s proven to not just be more useful but also less impervious to Google updates. These are the five kinds of evergreen content you should be using for your website.

1. Directions or Instructions
– These provide valuable answers so readers or website visitors can be led to act toward the favor of the business. Be sure to discuss challenges or obstacles that will continue to arise over time.

2. Interviews
– People who are considered authorities in your industry and what they have to say on topics pertaining to the industry are great for content marketing. Not only do they present information that’s timeless, but it’s also versatile and can actually be presented in various creative ways for content marketing.

3. Answers or Responses
– Rarely do industry terms and practices change so replies to FAQs are great evergreen content for your website.

4. History
– People want to know the backstory to pretty much everything and historical content provides the enlightenment they need to base decisions on, and other actions.

5. Lists
– These are very easy for readers to consume and learn from.

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