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Reasons To Stop Bidding On Keywords

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2427543/3-reasons-to-stop-bidding-on-90-percent-of-your-keywords

Keeping a super close eye on your important keywords, ads and landing pages is a must for you to see and decide if you’re doing a good job at differentiating your brand from your competition. Here are some reasons why you should stop bidding on 90% of your keywords:

Reasons to stop keyword bidding

Reasons to stop keyword bidding

1. Separate Campaign for Brand Keywords
– Keep your ads compelling and unique; bid on and dominate brand keywords. It is obviously annoying to have to pay Google for clicks when you are already ranked No. 1 for a particular search term organically. However, it is totally worth it when you see the ROI and profitability on those keywords. Furthermore, this translates to getting a conversion that may have gone otherwise to one of your competitors.

2. Reduce the Number of Keywords You Are Bidding On
– Why would a company keep on investing on keywords if only 8% of those keywords are converting? The only reason is they can monetize some of the keywords that have not converted down the road that have a high search volume. Pausing this many keywords could allow you to bid for more of these terms as well as improve your ad rank for converting keywords, rather than distributing your budget across hundreds that do not result in conversions.

3. Use Monitoring Tool for Top Converting and Brand Keywords
– By utilizing a keyword-monitoring tool, you would get alerts which will enable you to monitor impression share for your converting keyword categories. This will also make it easy to keep tabs on the valuable terms in case your impression share or average ad rank begins to drop at a certain point.

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Ways To Improve Your Conversion

By SEOPartner

Source: http://contentmarketinginstitute.com/2015/08/convert-blog-readers-customers/

When creating appealing content, especially for entrepreneurs strapped for time, making sure that the final output moves the needle for their businesses, drive conversions and gain positive ROI. To help you turn blog readers into customers, here are tips and techniques you can apply.

ways to improve your conversion

Ways to improve your conversion

1. Understanding your audience

  • Prior to creating content that’s designed to drive readers into becoming customers, it is important that you have a thorough understanding of the type of person you are targeting. Here are few key factors you need to find out:
    • Age
    • Gender
    • Marital status
    • Profession
    • Interests
    • Problems and challenges they face

2. Focus on pain points and resolve them

  • Helping your readers overcome a pain point is the best blog topic for driving conversions.

3. Create content according to buying cycle

  • Understanding the buying cycle of customers should be your focus when creating content.

4. Regardless of the purpose, always be sure to format your content for skim readers

  • Here are the standard rules in formatting for skim readers
    • Write in short paragraphs
    • Utilize subheadings, bullet points and numbered lists
    • Using images to break up text and to illustrate keypoints

5. Emotions

  • Purchasing decisions also include emotion as drive. So monetize on emotions.

6. Streamline your posts to reduce distractions

  • Stick to your point and include as few diversions as possible.

7. Add in-content testimonials

  • Adding written testimonials have been shown to increase conversion rates by as much as 25%.

8. Urge your customers

  • Incorporate urgency into your blog posts as this is a highly effective sales tool.

9. Avoid being overly promotional

  • Trying too hard to sell may alienate your customers as well as destroy your credibility

10. Use remarketing

  • Remarketing or retargeting will allow you to create ads that essentially follow your visitors as they browse the web.

11. Create clear and concise CTAs and be bold about it

  • Half-hearted call to actions won’t suffice. At least be a little pushy and tell your customers what they need to do.

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5 Tips To Boost SEM Conversion Volume

By SEOPartner

Source: http://searchengineland.com/defeating-dog-days-5-tips-boost-sem-conversion-volume-summer-slump-225860

For many different industries, summer can be considered as the slowest season in terms of conversion volume goals. During these times, people are out and about. Kids are out of school, workers are on a vacation and everybody is spending more of their time on leisure activities.

However, even with this seasonal phenomenon, there are still ways to boost your SEM conversion volume and achieve your goals! Check out these five tips that will help:

Boost SEM Conversion Volume

Boost SEM Conversion Volume

  1. Set up “Enhanced CPC”

– Turning on your “Enhanced CPC” means snatching important incremental conversions from your competition by allowing Google to increase your bid to up to 30% more than that of your actual bid when the algorithm that the visitor/user has high probability of converting.

  1. Review and remove negatives that no longer apply.

– When you need a volume boost, negatives should be re-evaluated. Review and retest negatives that have been added purely for performance during a limited period of time.

  1. Don’t miss out on broad matching.

– Although tight match types are often the hallmark of a well-managed CPC, if you don’t have or only have small amount of broad matches, it means you are missing out on significant conversion volumes. This can boost your conversion volume, increase keyword discovery and account growth.

  1. Filter keywords that are below first page.

–  To get some of the good keywords to show again without having any particular effect on cost per action (CPA), increasing the bid by a couple of cents can do the trick.

  1. Experiment With Your Bidding

– Experiment at the campaign settings level and find out what would happen if you doubled your bid on your top keywords.

Although summer may be the slowest season for you doesn’t mean you just sit down and passively wait for the summer slump to end. The above-mentioned tips can be a great way to learn and develop techniques that can help boost your conversion volumes when search is seasonally slow.

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