conversion funnel — SEOPartner

Define Your Content Needs With These 3 Methods

January 26, 2016 By SEOPartner

Source: http://searchengineland.com/3-methods-define-content-needs-240420

Writing content with the intention of just creating one for search engines’ sake is just a waste of time. Before creating one, it’s better to analyze what your audience wants by following these methods.

Content needs

While this may take time and a lot of effort, rest assured you’ll satisfy what your audiences are looking for.

1. Analyze search results – by using search results as a means to analyze existing content, it will be easier for you to craft content the right way. You begin to understand what already exists out on the search results page by typing keyword phrases and content topics.

2. Evaluate your existing content – use Google analytics to evaluate your existing content and know how your customers move from one page to another when they are on your site. Understanding your customer’s behavior can give you an idea how your content performs. Because of this, you can now tweak or update your pages to minimize bounce rate and increase conversions.

3. Check what your customer really needs – to be able to assess the needs of your customers, check abandonment emails, surveys and polls—these help gather feedback from customers. User testing and live chat are also good ways to gather user information.

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Tips For More Efficient Training Of New Hires

October 8, 2015 By SEOPartner

Source: http://www.buzzstream.com/blog/efficiency-boosting-training-tips-for-entry-level-marketers.html

Hiring is perhaps one of the biggest challenges for marketing leaders. Although there are many qualified candidates for certain positions, majority of entry-level marketers often do not have enough experience in business, analytics and other relevant fields of expertise in the business. At the same time, marketing leaders often have a lot of responsibility on their hands and do not have enough time to train new hires. As such, training can be a difficult time for all. Here are some ways to bridge that gap between trainors and new hires and make the process more efficient:

Efficient new hire training

1. Foster a self-reliant attitude among new hires and get them to direct their learning.

A good and ambitious worker will find ways to learn more about his trade and become an expert in his chosen field. Many new hires will find the initial process confusing, so make it a point to offer some guidance. At the same time, encourage them to self-direct their learning so they can improve their skills even without constant supervision.

2. Educate new hires on the basics of setting up a marketing campaign.

Break down the process into simple steps to keep new hires on track. These simple steps include outlining your business goals, determining the best sequence for customer conversion, and lastly, always keeping the customers’ interests in mind and giving them incentives.

3. Allow new hires to practice their skills in a more hands-on way.

Sometimes, the best way to learn is to actually apply what you are learning. Give your new hires opportunities to work with you and put their skills to the test.

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Keeping Your Customers Engaged After A Conversion Funnel

September 8, 2015 By SEOPartner

Source: http://www.thesearchagents.com/2015/09/content-that-keeps-em-coming-back/

Content can be used to increase conversion among your customers, but you shouldn’t stop there. You should also use content to keep clients engaged and nurture relationships with your audience.

In the past, a business-client relationship was purely linear consisting of the following steps: creating awareness about your brand, evaluation of your products, and finally the purchase. However, we now know that it is also important to build lasting bonds with customers to keep them coming back and build loyalty to your brand. Business relationships are now cyclic rather than linear, with a bonding step connecting the post-purchase phase back to the buy phase—essentially promoting repeat purchases from your company.

During the buy phase – ensure that your conversion process is simple and convenient for your customer. Keep content short and clear—now is not the time to overwhelm your customer! Just give enough information to let your customer know what to expect next.
During the post-purchase phase – provide strategically written and timed content pieces to keep customers engaged. For instance, send a purchase confirmation; this can be done though a thank you page or email. You can also offer help needed after the purchase, like resources related to the purchase.
Building Customer Relationship – Once the purchase has been made, it is now time to form bonds with your customers. Provide useful, relevant content for buyers. Create a YouTube channel for your brand. Use social media to actively connect with your customers and encourage responses from them. Social media is also a good platform to promote sharing of your content and keeping your brand visible, not just to new customers, but also previous buyers.

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