SEND ME REGULAR NEWS UPDATES

Ways To Improve Your Conversion

By SEOPartner

Source: http://contentmarketinginstitute.com/2015/08/convert-blog-readers-customers/

When creating appealing content, especially for entrepreneurs strapped for time, making sure that the final output moves the needle for their businesses, drive conversions and gain positive ROI. To help you turn blog readers into customers, here are tips and techniques you can apply.

ways to improve your conversion

Ways to improve your conversion

1. Understanding your audience

  • Prior to creating content that’s designed to drive readers into becoming customers, it is important that you have a thorough understanding of the type of person you are targeting. Here are few key factors you need to find out:
    • Age
    • Gender
    • Marital status
    • Profession
    • Interests
    • Problems and challenges they face

2. Focus on pain points and resolve them

  • Helping your readers overcome a pain point is the best blog topic for driving conversions.

3. Create content according to buying cycle

  • Understanding the buying cycle of customers should be your focus when creating content.

4. Regardless of the purpose, always be sure to format your content for skim readers

  • Here are the standard rules in formatting for skim readers
    • Write in short paragraphs
    • Utilize subheadings, bullet points and numbered lists
    • Using images to break up text and to illustrate keypoints

5. Emotions

  • Purchasing decisions also include emotion as drive. So monetize on emotions.

6. Streamline your posts to reduce distractions

  • Stick to your point and include as few diversions as possible.

7. Add in-content testimonials

  • Adding written testimonials have been shown to increase conversion rates by as much as 25%.

8. Urge your customers

  • Incorporate urgency into your blog posts as this is a highly effective sales tool.

9. Avoid being overly promotional

  • Trying too hard to sell may alienate your customers as well as destroy your credibility

10. Use remarketing

  • Remarketing or retargeting will allow you to create ads that essentially follow your visitors as they browse the web.

11. Create clear and concise CTAs and be bold about it

  • Half-hearted call to actions won’t suffice. At least be a little pushy and tell your customers what they need to do.

Get SEO help HERE

5 Tips To Boost SEM Conversion Volume

By SEOPartner

Source: http://searchengineland.com/defeating-dog-days-5-tips-boost-sem-conversion-volume-summer-slump-225860

For many different industries, summer can be considered as the slowest season in terms of conversion volume goals. During these times, people are out and about. Kids are out of school, workers are on a vacation and everybody is spending more of their time on leisure activities.

However, even with this seasonal phenomenon, there are still ways to boost your SEM conversion volume and achieve your goals! Check out these five tips that will help:

Boost SEM Conversion Volume

Boost SEM Conversion Volume

  1. Set up “Enhanced CPC”

– Turning on your “Enhanced CPC” means snatching important incremental conversions from your competition by allowing Google to increase your bid to up to 30% more than that of your actual bid when the algorithm that the visitor/user has high probability of converting.

  1. Review and remove negatives that no longer apply.

– When you need a volume boost, negatives should be re-evaluated. Review and retest negatives that have been added purely for performance during a limited period of time.

  1. Don’t miss out on broad matching.

– Although tight match types are often the hallmark of a well-managed CPC, if you don’t have or only have small amount of broad matches, it means you are missing out on significant conversion volumes. This can boost your conversion volume, increase keyword discovery and account growth.

  1. Filter keywords that are below first page.

–  To get some of the good keywords to show again without having any particular effect on cost per action (CPA), increasing the bid by a couple of cents can do the trick.

  1. Experiment With Your Bidding

– Experiment at the campaign settings level and find out what would happen if you doubled your bid on your top keywords.

Although summer may be the slowest season for you doesn’t mean you just sit down and passively wait for the summer slump to end. The above-mentioned tips can be a great way to learn and develop techniques that can help boost your conversion volumes when search is seasonally slow.

Wholesale SEO Services HERE

Top Reasons A Blog Is Not Converting Audiences

By SEOPartner

Source: http://www.searchenginejournal.com/five-reasons-blog-will-never-convert/135760/

Maintaining a blog for your brand is one of the easiest ways business owners can connect with their audiences. However, blogs are not always successful, leading to many business owners abandoning them. Here are some of the top reasons why your blog is not converting your target audiences:

1. Your content is not engaging your readers. Content has to engage a user first before any conversion happens. One tip on increasing engagement is by prioritizing your audience’s needs. Relate to them, share something useful to them, and provide different types of content to keep things interesting.

2. Make your blog easier to use by providing users guidance. When users visit a site for the first time, they usually won’t know what to do. Make your website design more user-friendly and also add some elements that provide guidance like visual signals or active instructions. Providing help at every step along the way minimizes confusion among users, so it’s more likely they’ll stick around and convert.

3. Users don’t deem you trustworthy. You may need to collect personal information or credit card details for business, but if you don’t appear trustworthy to users, they will not share that information. Add elements like the company’s business addresses and contact information, testimonials and feedback from customers, and quality seals. Trust is an essential quality in business, so give as much proof of your trustworthiness to your users.

Wholesale SEO Services HERE

Search Marketing Psychology – Why You Need To Optimize For Your Users

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2417534/the-psychology-of-search-5-ways-to-optimize-for-user-demand

Search engines have become better on providing the right results to consumers. A lot of algorithmic updates have been implemented to better understand a user search query and serve correct pages on top positions. These algorithms also helped filter pages with unnatural links with the intent of manipulating search engine results.

Nowadays, quality and uniqueness is now a staple when creating content for users. Gone are the days that one can stuff keywords on a content to boost rankings. Over the years, users have crafted articles for users instead of search engines simply because it attracts potential customers and increases branding exposure and credibility.

Tips To Optimize Your Users

Tips To Optimize Your Users

Search marketing psychology
1. Consumers – do a research to know your customers and what drove them on your business.
2. Content – using images and videos to supplement your content is a good technique to draw more traffic.
3. Optimization – optimized your site based on what search engine guidelines. Optimize your content to use keywords that searchers would use. Avoid black hat tactics like keyword stuffing.
4. Sharing content – build your reputation by providing shareable content. Having people vouch for you increase traffic and engagement.
5. Conversion – make your landing pages clear and concise. Add in call-to-actions and correctly placed images to increase sign ups.

Get SEO Supply Here

How To Avoid Landing Pages With Low Conversion

By SEOPartner

Source: http://www.toprankblog.com/2015/04/landing-pages-convert/

For marketers, it is important for them to create a landing page that converts to help increase the sales of their online business. The right amount of attention to detail, CTA placement and some tests could help increase conversions.

How To Avoid Landing Pages With Low Conversion

How to avoid landing pages with low conversion

1. Identify the landing page suitable for your business
There are 2 types of landing pages – lead generation and paid search. If you want to build contacts and leads, make sure to include something that you can offer to those who signed up on your form (ex. Ebook, apps, toolkit, etc.). For visitors that entered your site via paid search, it is important that the ad fulfills what the visitors expect to see on the page.

2. Be specific
Make sure that the landing page mention every inch of information that the visitor expects when they enter your site. False claims or offers might lead to increase in bounce rate.

3. Create a well-written headline that addresses your readers’ needs
You can optimize your headlines or make them search-friendly by using the same keywords that you think a customer would use if they are searching for something online. Keyword-focused headlines also help make them readable for searchers.

4. Create forms that convert
Users want to be reaffirmed about what they are going to receive after filling up a form.

5. Include testimonials
By adding testimonials from clients, you can establish your site as a trusted business in the industry.

6. Send a confirmatory message
A simple message confirming that you have received their request or information will make all the difference.

7. Test everything
To determine if the improvements you made are working, you have to test them.

Top SEO Help HERE

Why Long Form Sales Pages Bring More Conversions

By SEOPartner

Source: http://unbounce.com/landing-pages/long-form-sales-pages/

Having a sales page increases your traffic and leads that can help your business in the long run. However, not all sales page have the ability to convert or bring in customers to your site. Your job is to provide the right information for your potential customers to purchase your service or product. Always keep in mind that a good sales page can sell a bad product, but a bad sales page cannot sell a good product.

Signs that you need a long form sales page

  • If your services are a bit pricey that customers will scrutinize every penny’s worth. A long landing page specifying what your customers will get will make them feel better.
  • Your products/services contains a lot of features and are more complex, huge investment with high risk compared to let’s say, an inexpensive gym membership.
  • If potential customers that are less aware of your product needs more information for them to convert.
long form sales page

Long form sales page

Common mistakes on long form sales pages

  • There’s too much happening on the page above the fold. See to it that the design elements aids in directing your users attention to a single goal.
  • Content is not compelling enough for your visitors. An easy fix is by telling them what results they would get after taking your service/product.
  • Not conveying the value of your product. To make it more convincing, you’d want to breakdown the expense or compare the value of your product to something tangible in real life.

Need help with your traffic? Click HERE