copywriting — SEOPartner

Weekly Digest April 15 2016

April 19, 2016 By SEOPartner

This week at SEOPartner, write high-converting copy, discover why interactive content is king, learn how to rank high on local SERPs, enjoy high-quality SEO results while staying on budget, identify the top social media sites and B2B marketing channels, know how to write well for Slideshare, avoid landing page errors, prepare for Google’s new SERP ad layout, create effective image for social media, reach true digital marketing maturity and much more.

Copy That Converts

Compelling copy helps convert website visitors into customers. Know the 6 steps to achieve copy that boosts conversion rates.

Interactive Content is King

Using the right type of content can make you stand out from the crowd. Discover the power of interactive content today.

Ranking on Local SERPs

Google is starting to treat local queries as questions, not searches. Make sure your SEO is aligned with the future of local SERPs in this post.

Cost-Effective SEO

Working on a tight budget doesn’t mean you should sacrifice SEO quality. Here are ways how you can spend less and get more out of SEO.

The Best Social Media Sites

Businesses should know which social media site is worth the investment. Use these 4 powerful social media sites for best results.

The Best B2B Marketing Channels

B2B companies need digital presence now more than ever. These 4 platforms are the most effective digital marketing channels for B2B brands today.

SlideShare Content Writing Tips

Slideshare is a powerful platform for marketing and promotion. Make the most of SlideShare with these content presentation tips.

Landing Page Don’ts

Your landing pages can make or break your venture. Avoid these landing page mistakes to ensure positive results.

SEO for Google’s New Ad Layout

Google recently made significant changes to its SERP ad layout. Align your SEO with these changes through the tips here.

Effective Social Media Images

Social media images should be fresh, unique and relevant to your target audience. Learn effective social media image posting tips in this post.

Digital Marketing Maturity

High-performing brands possess digital marketing maturity. Find out how to achieve true marketing maturity for your business now.

Hone Your SEO Copywriting Skills With These Tips

October 14, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/10-tips-effective-seo-copywriting/141588/

SEO writing and copywriting do not need to be incompatible with each other. Here are a few ways that can help you craft content that sells and helps your website rank well in search engines.

SEO copywriting tips

Give ample attention to headline writing
A good headline captures readers’ attention instantly while utilizing the appropriate keywords.

Know your audience
In order to craft engaging content, you have to know your audience as well as the topics that appeal to their interests.

Form matters
Apart from giving ample focus on the function of your content, you should also make sure that you format it in such a way that makes it easier for readers. Among the most commonly used strategies are white space, short paragraphs, bulleted lists and subheads.

The importance of keywords
Although keywords have been maligned in recent years, these still play a crucial role in SEO. The key to using these effectively is anchoring your content’s topic on these and striving for the natural delivery of your message.

Use links properly
Like keywords, links have earned a bad rep in recent years. The key to properly using both outbound and inbound links is to make sure they look natural and avoid being deceiving readers.

Paint a thousand words
Pictures naturally draw and hold the attention of readers. Supplement your text with the right pictures.

Don’t forget your CTAs
CTAs make your writing purposeful and give readers that nudge toward your desired action.

Don’t make meta descriptions an afterthought
The right meta description can help attract readers and gives search engines a glimpse of what your content is all about.

How to write title tags
Keep your title tags short (about 60 characters) and accurate.

Make your content shareable
Use social sharing buttons to make it easier for readers to share your content. Shares also help improve your performance on search engines.

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What Good SEO Copywriting Consists Of

September 9, 2015 By SEOPartner

Source: http://www.sitepronews.com/2015/09/07/the-5-pillars-of-great-seo-copywriting/

SEO copywriting is the process of producing compelling content that people want to spread across the Internet by linking to or sharing it. Many experts regard SEO copywriting as a complex business that enables brands to do everything from boosting their authority to getting new end users.

SEO copywriting is made up of 5 key mainstays. These are:

Content. As always, content is king. A high-quality, unique, well-written content is important in SEO copywriting since this appeal to search engines, earns a higher SEO or site ranking and helps a page improve its domain authority.
Headlines or titles. Titles are the central part of an article and the best ones have the potential to pull readers in and keep them interested. To have a good headline, make sure that the important keywords appear early in the title. Make sure the headline of the article is also readable to both people and search engines since this can help the page rank higher in search engine indexes and earn better external links.
Keywords. Keywords play a crucial role in ranking, optimizing and targeting content. SEO copywriters use keywords to build articles, blog posts, podcasts and social media posts to craft high-quality pieces. These keywords are naturally assimilated in the content to make it more attractive to and be easily detectable by search engines and to ensure that it shows up in relevant search engine queries. The best SEO copywriters know how to use keywords to boost rankings while not being guilty of “keyword stuffing”.
Links. An important pillar of SEO copywriting is linking well. And how do you link properly? This entails including high-quality links throughout the text, attaching them to the most appropriate anchor text and providing natural links to interior pages of the home site or other relevant sites. When you have good links, a great SEO campaign can effectively increase the authority of web content and help it appear more readily in various search engine results and get more high-quality external links.
Meta descriptions. A meta description summarizes the page’s content so that visitors can quickly decide which of the numerous search engine results will best answer or satisfy whatever they are looking for. Meta descriptions do not serve any ranking purposes but they do help and attract potential readers and customers since they provide a quick preview of coming attractions.

Get SEO help HERE

Improve Online Sales With Quality Copywriting

August 13, 2015 By SEOPartner

Source: http://www.business2community.com/consumer-marketing/warning-these-copywriting-tips-will-skyrocket-your-sales-online-01279958

Improving your sales online can be easily achieved through excellent and carefully crafted copy. On the other hand, if your sales page is poorly written, chances are you’ll get very little to no sales at all. To avoid this from happening, here’s a list of copywriting tips that will skyrocket your sales online:

Tell stories

When creating a copy, applying this rule can help your audience envision themselves as the main character of your story attracting them and making the story even more interesting and relatable.

Increase the value of your product in your reader’s mind

To do this, you don’t have to actually improve your product, you only need to talk about their problems. Do not simply remind them of the problem, rub it in to their faces so they can recall the frustration and the pain of having been placed into that specific situation.

Strategic placement and usage as well as number of appearance of your call-to-action

For call-to-actions to actually increase in effectiveness, add it multiple times in your copy.

The more value your product can provide to your audience, the better.

Always remember that selling isn’t always about how amazing your product is, but about how much value your customers can get from them.

Top SEO Help HERE

3 Essential Copywriting Tips For Success

July 31, 2015 By SEOPartner

Source: http://www.business2community.com/communications/how-to-write-copy-for-website-funnels-11-tips-for-success-01285249

Writing copy to help sell on your website is a task that many business owners find discouraging or difficult. You can opt to hire a highly experienced copywriter, but this mean more expenses that some small businesses might not have. Of course, you can also work with writers who charge much less, but do remember that you will usually get what you pay for. One last option is to do the writing yourself. If copywriting scares you, here are a few tips to make it easier and help you get started:

1. Create a catchy headline. The headline is your first chance at grabbing a reader’s attention, so make it truly eye-catching and intriguing. Search for the best keywords to include in your headline and make sure that it contains words that are relevant to your audience.

2. Tell stories. Stories are effective tools in capturing your audience’s interest and emotions. They help engage your readers as well as make your content more relevant to them.

3. Make your copy easier to read and digest. Not all viewers read every single word on a post. Majority will just skim over content and just take note of the parts that are relevant to them. If you want readers to get the most out of your posts, make them easier to read by using bullet points, or dividing articles into sections.

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Copywriting Tips To Ramp Up Your Conversions

July 2, 2015 By SEOPartner

Source: http://unbounce.com/landing-page-copywriting/subtle-but-powerful-copywriting-tips/

With the fast-paced world today, you only get a few seconds to make a good impression online. With this, a powerful copy that can get big wins in converting prospects into customers needs to be seducing and interactive. To help improve your copy, check out these few tips.

Copywriting Tips To Boost Conversions

Attract your prospects with open loops.
Be sure to make an irresistable first sentence.
You can achieve maximum effect when using power verbs.
Adhere to the AIDA formula.
- Attention
- Interest
- Desire
- Action
Increase perceived value by reframing.

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