Creating more content is one of the most recommended strategy in getting more links as most marketing blogs say. However, while publishing content is important, it is equally essential to know what kind of content people think is worth linking to
Content that get links
Moreover, it’s not just a coincidence that some content attracts more link compared to others; and a big part of this is dependent on your outreach efforts. However, it is also directly related to the type of content you are trying to promote. Here is a list of the kinds of content you should create to get more links and the types which you should avoid:
Content Types That Get Links
Content that are visually appealing are easier for your readers to digest because the brain processes visual information 60,000 times faster than the time it takes to decode text.
As for the word count and backlink correlation, longer content portrays that the content is more in-depth and well-researched which leads to it becoming more credible and increasing the likelihood of people linking to it.
Studies, Research Data and Surveys
We as humans love statistics and comparing numbers. We view statistical data and numbers as an important factor in determining the eligibility of a content and original studies do particularly well in the viewpoint of link building.
Answers to Common Industry Questions
Experience and knowledge-based content can help greatly. As an expert in the industry, putting together in-depth FAQ page where you chronicle questions you often get from your customers and providing answers to them is a good approach.
Great Design Layout
Offering your readers with an excellent and beautifully designed blog posts as well as websites that focus on content presentation as much as content depth get a lot of links.
What Doesn’t Work
Creating content that is promotional should be avoided at all costs. Nobody is interested in linking to a page where you are telling them that you or your company is great. Also, packing your content with links that lead to your home or products pages should be avoided.
Content that aren’t unique and isn’t useful or helpful in a way should also be avoided.
