Source: https://www.searchenginejournal.com/5-tips-creating-excellent-evergreen-content-lasts/147892
Evergreen content means well-written content about topics which don’t go out of date easily. This is valuable for many reasons and is considered a very worthy investment for companies of different sizes. In content marketing terms, this is the kind of content which drives traffic for years and continuous to be something people look for. But this does not mean that it causes an initial spike in traffic; rather, it boosts traffic steadily through organic search.
Creating evergreen content
Here are tips on how to do that:
1. Select the right format – This is indeed the hardest thing to do when creating evergreen content. Be reminded that your goals are the main determinant when choosing which is the most appropriate for you. Some of the most popular types include how-to posts, quizzes, lists, and annual posts.
2. Go for long-form – The article must be lengthy, and there is a great reason for this. First, more words will allow you to further explain the subject. Second, you can incorporate more natural keywords. Lastly, you can establish your content as the main resource on the subject you want to discuss. Be reminded though that you must not compromise quality for length.
3. Use layman’s terms – Evergreen content is often meant to reach your customers. Hence, consider using layman’s terms, relatable subjects, and concrete examples.
4. Come up with a traffic acquisition strategy – Apart from SEO, you must have a strategy for constantly enticing readers like re-sharing your evergreen content on social media channels.
5. Start creating evergreen content now – Creating high-quality evergreen content which holds its value for many years is not actually that difficult. But you will need a firm strategy and be consistent. Eventually, you will begin noticing the exponential growth that this type of content brings to your site.