Source: http://www.searchenginejournal.com/five-elements-website-must-increase-sales/142459/
A website is an important tool to have for business owners in this modern day and age. However, simply getting your site up and running is not enough, there are certain elements that your site should have to boost sales among your visitors.
elements of a website
Here are the most important website elements for good business:
1. A streamlined and simple e-commerce process. More and more people are making purchases online, rather than conduct business transactions through a physical store. Make the most of this growing trend by offering e-commerce options on your website. Moreover, make the purchasing process easy and convenient to ensure repeat customers.
2. Social media connections. Social media connections on websites allow business owners to conduct two very important tasks for business. The first is to share content quickly and easily among audiences, thus gaining them a wider reach. The second is to easily connect with customers so that they can get info on new products, promos and other news relevant to your business.
3. Great content. Content marketing is one of the easiest and most effective tools you can use to enhance your business and sales. Content not only establishes your position as an industry leader, it also keeps your business from getting stale by keeping you relevant to your audiences.
4. Customer reviews and feedback. Reviews and feedback enhance your trustworthiness in the eyes of customers because they provide a measure of your service and products. Adding genuine reviews to your site can definitely help boost business.