Christmas is just around the corner, and in the coming months, people are more likely to be in a giving mood. As such, now is the best time for charitable organizations to approach their audience to improve their donation efforts.
nonprofit audience
Here are some ways your organization can engage your nonprofit audiences online:
1. Optimize your website and make it mobile-friendly. The number of people relying on their mobile phones for internet browsing keeps growing and growing each year. If your website is not optimized for this platform, you could be missing out on a great source of traffic. Optimize your site for mobile use to tap into this crucial market.
2. Share on social media. One of the fastest and most effective ways to reach out to audiences and gain a wider reach is by sharing on social media. Moreover, with social media, your donors can also help your marketing efforts. Make sure to create content that is eye-catching and clearly states your purpose so that people can easily get the news about your organization and share it.
3. Create high-quality content. With online marketing, creating high-quality content should be a standard procedure for your group. Make sure to create content that is timely as well as evergreen. The former allows for viral sharing, while the latter provides steady traffic to your site over time.