Source: https://www.entrepreneur.com/article/273051
Anybody can do content marketing but not everyone can do it very well. Experts emphasized that content marketing becomes inefficient without a strategy for consistently producing as well as promoting engaging content.
How to be a productive content marketer
How To Become A Productive Content Marketer
1. Use a formula to generate engaging topics – Coming up with new content ideas is among the hardest parts of content marketing. It is very important for you to know what your audience wants to read. From there, write attention-grabbing headlines. It would be very beneficial for you to have a formula or plan in place. For instance, you can start by using tools to find popular topics. Then, scan popular sites for headlines that suit perfectly with your topic. Lastly, generate 2 titles for your post and have someone pick the best title.
2. Get organized with the right tools – It is true that content marketing is time-consuming; however, there are tools which can make it more efficient and faster. Some of the tools you can use include Hootsuite, Trello, and Evernote Web Clipper.
3. Utilize an editorial calendar – Plan how often you must create and promote your content. Be sure to stick to it.
4. Schedule time for writing – You need to set aside an ample amount of time each day for writing. Consider logging out of your social media accounts to become more productive. Also, turn off your email and phone notifications. You can also use tools like Focus, RescueTime, and Time Out to minimize disruptions and distractions when writing.
5. Outsource some content marketing-related tasks – Hiring qualified and competent editors, writers, and social media managers can make a huge difference when it comes to efficiency, speed, and the quality of content.
6. Create a content distribution plan – Each time you hit the “Publish” button, you need to have series of steps to follow to ensure that your content gets seen. This may mean posting a link on various social media channels or pushing your content out of email list.
7. Recycle content – Reusing and repurposing content are proven to be cheaper and less time-consuming as compared to creating a new copy. Know that there are several ways for doing such. These include rewriting old posts, sharing old content, and transforming old blog posts into other info-products like eBooks.
