Source: http://www.entrepreneur.com/article/251522
Content marketing and SEO may seem to be at odds with each other, but there are ways to employ both to make your website more effective. Here are some ways to create harmony between these two seemingly opposing marketing techniques:
Combining SEO and content marketing
1. Set common goals for SEO and content marketing.
The first step to getting these two techniques to work together is by determining the overlap between the two and setting common goals that are achievable by both. Ask yourself what you need. Do you need better keyword utilization, more links or a wider reach? Once you determine what you are trying to achieve, you can tailor your SEO and content to achieve that common goal.
2. Learn more about your target audience.
Knowing your audience’s needs as well as their behavior and patterns of interest will help you know how to streamline your marketing efforts in order for you to achieve your goals. Don’t start making marketing strategies without knowing your target audience first.
3. Optimize content for SEO.
Creating high-quality content is important in getting more exposure among your audiences. However, including relevant keywords optimizes your content so that it is also highly visible in search engine results pages. Make sure to strike a balance between content quality and SEO.