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Use Social Media To Do Good Business This Easter

By SEOPartner

Source: http://www.jeffbullas.com/2016/02/20/6-ways-to-use-social-media-to-make-more-business-this-easter/

Easter is a few weeks away and it’s already generating a lot of business, particularly for retail stores. You can work the same magic for your own business by making the Easter bunny hop across your social media presence; here are six ways to do so.

Ways to use social media to boost business this Easter

Use social media to boost business this Easter

1. Use all the images that represent the fun of Easter.

  • Pastel colors, eggs in a decorated basket, the Easter bunny, and others should be worked into your marketing images to get your audience in the mood.

2. Host an Easter event.

  • Promote the event heavily on all social media platforms to generate traffic for your business. Throw a virtual Easter egg hunt, or/and other activities online to increase the engagement of your market.

3. Create time-bound offers for the occasion.

  • Create a “gift basket” that’s up for grabs and too “sweet” to pass up for Easter, and prepare a custom-designed ad to be shared in all your social media accounts to boost everybody’s excitement.

4. Turn Easter icons into opportunities for savings.

  • The idea is to turn the holiday into any other major holiday that offers special discounts, and use Easter icons to signify where specials are, as well as, how they can actually be used. To optimize the impact of your limited holiday promo, advertise your Easter deals a week or two before the holiday through social media, emails and other channels.

5. If you’re in the food business, create a special Easter offer to gather the entire family.

  • Use images of togetherness and create a powerful slogan to make Easter the ideal time for quality family time. Provide instructions and promo codes on social media.

6. Make Easter a weekend-long affair.

  • Build the holiday up by making celebration last throughout the weekend. Invest in geo-targeted ads that ensure only users within a specific radius from your “community” see your ad. Additional tip: if you are using only Facebook or Instagram advertising, follow the 20% rule, which states that your copy should not cover more than 20% of your photo.

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The 15 Steps To Creating A Fabulous Giveaway Contest On Social Media

By SEOPartner

Source: http://www.jeffbullas.com/2012/12/13/15-steps-for-creating-a-successful-social-media-giveaway-contest/

Giveaway contests on top social media sites are some of the most powerful tactics for SEO. Learn the crucial steps to making them as successful as possible.

Steps to a great social media giveaway

Steps to a great social media giveaway

Step 1: Establish the goal of the giveaway contest.

  • Do you wish to increase the social engagement of your followers or perhaps generate more interest toward your brand? Knowing what your goal will better define this activity and its value.

Step 2 Determine the prize and the duration of the contest.

  • Select a product or service that your target audience will love and then set how long the contest will run; to get the most out of the “engagement”, one month is most advisable.

Step 3 Use Rafflecopter to create the giveaway contest.

  • Rafflecopter is very affordable and it’s very easy to integrate into your website, blog or chosen social media platform. Likewise, you can fulfil your other business objectives through Rafflecopter.

Step 4 Display the giveaway contest widget on both your website and Facebook.

  • Increase people’s awareness about your special activity by increasing its visibility online.

Step 5 Determine the benchmarks.

  • Here are some benchmarks to consider: number of likes on Facebook, number of Google +1’s on the page, and number of Retweets to the page

Step 6 Send an announcement email for the giveaway to all your subscribers.

  • Be sure to “seed” the giveaway to the people who already follow and use your business.

Step 7 Submit your giveaway to contest sites.

  • The following are great sites to promote your contest:

– Contest Hound – requires reciprocal link or payment

– Linkies Contest Linkies

– Sweeties Sweeps

– Cash Net Sweeps

Step 8 Ask your fellow bloggers to promote your giveaway.

  • Use the blogging circle you belong to in increasing the buzz around your giveaway. Fellow bloggers can post about it or display the contest widget on their site.

Step 9 Establish the budget allocation for the giveaway and keep a record of all your giveaway partners so an inventory can easily be made as well.

  • Basically, monitor the financial aspect of the activity to ensure that everything is properly covered.

Step 10 Make promotions frequent and daily.

  • Consistency is key to making your announcement stick.

Step 11 Encourage entrants to create more entries for higher chances of winning.

  • Further, increase the engagement of your followers by offering a greater probability of a win.

Step 12 Find a winner.

  • The best way to go about it is automatically, which is easy with Rafflecopter. And then, make an announcement.

Step 13 Download the spreadsheet from Rafflecopter and add all of the emails to your email list.

  • Keep the mailing list for future marketing efforts.

Step 14 Ship the prize to the winner.

  • Issue an announcement about the prize and provide details about the delivery.

Step 15 Remove the giveaway widget and perhaps post a thank you message to all the people who joined.

– Conclude everything cleanly and be a gracious contest host.

 

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Business Owners’ Guide To Social Media Launch

By SEOPartner

Source: http://www.socialmediaexaminer.com/launching-on-social-media-a-timeline-for-business-owners/

For business owners who have a new product or service to introduce, launching it on social media is one very smart move. However, a social media launch plan is needed to ensure good results. Here is guide you can use when launching a new product or service on social media.

Social media launch tips

Effective social media posting

1. Pick the best social media platforms. Do this at least 12 weeks before your launch. It is very important that you know which social media platforms can offer more advantages for the type of business you have. To know which platforms wil work best for you, go back to your goals. Make sure that the social media platforms you choose suport your business goals.

2. List down your social media guidelines. Do this at least 8 weeks before the launch. Write down the dos and don’ts for your social media posts. This is very important especially if your social media accounts will then be handled by multiple people.

3. Create a calendar. This should be done 1-4 weeks before the launch. Included in your social media calendar are the schedules for your posts, shares and comments. You may or may not follow this 100% but at least use this as your guide.

4. Review the details. This should be done the night before your launch. Use your to-do list to make sure that everything is ready. Review everything even if you are sure that all of them are set.

5. Observe how everything is doing. On your launch day, all you need to do it observe, engage and respond to every comment or question from your new followers. Take note of their interests so you can use them for your next posts.

6. Manage you social media accounts. This is now the time to interact with your fans and followers. Stay active as much as you can and know the latest topics so you can relate with the trends and catch people’s attention.

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11 Brilliant Ways To Use Social Media For Powerful Visual Content Marketing

By SEOPartner

Source: http://www.jeffbullas.com/2015/02/10/11-unusual-visual-content-marketing-tips-to-drive-a-ton-of-traffic/

Studies show that traffic-generating content uses images (content with images harness 94% more views than content without). Here are 11 creative visual content marketing tips you can apply on social media to boost your online performance in terms of traffic and conversions.

Social media powerful marketing strategies

Social media powerful marketing strategies

1. Customize your tweets.

  • Custom formatting of tweets can be expected to snag people’s attention. Use unique fonts, add funny emojis and symbols.

2. Make your products even more relevant to your buyers.

  • Getting in touch with customers and finding out why and how they use your products will serve as inspiration to others. Make their experience shareable through your Facebook page or Facebook group.

3. Add a CTA button on your social media posts.

  • Doing this will simplify the process of complete engagement and transactions.

4. Make your visual content accessible through all the social media platforms you use.

  • Do this by using the native formats of the platform and you can expect to net in more followers for all of these platforms.

5. Use photos, images, hashtags and usernames.

  • This will showcase your business’s personality and drive more conversions. A case study shows that cover images on SNS are effective in driving traffic and sales because they make people feel more connected to your brand.

6. Use a content calendar to manage your content.

  • This will make your plans more tangible and it will develop in you a sense of accountability to producing content that your audience already expects from you through the social media platforms they regularly use.

7. Leverage content from fans who are constantly consuming your brand.

  • This will gain you more credibility and extend reach. Some businesses implement this by holding giveaways for customers that share a designated picture on Instagram, Facebook, Twitter, Tumblr, and Pinterest.

8. Create more videos.

  • 75% of users visit the marketer’s website after viewing a video, and not only will this help with landing pages but it can also reach more people through various platforms. Videos are perfect for increasing interest and really engaging followers and fans.

9. Stop playing it safe.

  • Take calculated risks to establish your business’s authenticity. Do this by piggyback-riding on popular topics and posting your stand on SNS.

10. Tell stories through animated gifs.

  • This is a visual element people respond to positively (usually). Instagram and Tumblr are particularly great for these animated gifs.

11. Utilize photo albums.

  • These will allow you to catalogue your business’s special events and generate reactions (comments, queries, shares, et cetera) from people.

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Visual Content Tools You Can Use To Increase Audience Engagement

By SEOPartner

Source: http://www.socialmediaexaminer.com/5-visual-content-tools-to-boost-engagement/

For most business owners, getting their target audience to engage with them might take months, sometimes even years. Such type of problem can be avoided if business or website owners can create visual content that can effectively invite social media audience to engage with it.

Visual content creation tips

Visual content creation tools

To create stronger visual content for your social sites, below are some budget-friendly tools that you can use:

SnapWidget – SnapWidget is a tool that allows you to display Instagram photos on your website or blog. This tool offers both free and paid versions. The free version enables you to pull the photos from an Instagram hashtag or account and display them on your website or blog. You can also personalize the format, the size, layout, colors and effects of the image. You also have the option of placing the sharing buttons next to your photos. The paid version comes with more features, such as more advanced customization options.

Pablo – Pablo, a derivative of Pablo Picasso, by Buffer is a free social media image creation tool. When you use Buffer to share a post, you can create graphics with stats or facts, inspirational quotes, recipes or important announcements with this tool to attach with it. Pablo is highly regarded for its speed and easy-to-use filters and sizing options.

Apester – This tool is a digital storytelling platform that permits you to create and embed surveys, personality tests, video quizzes and polls into your social posts. The idea behind this tool is to increase reader engagement, make stories more shareable and get people to participate in a conversation. With Apester, you can also collect feedback that you can use to produce more relevant content in the future. The polls and quizzes you post using this tool can also engage your audience even if they’re not shared.

Roojoom – Roojoom is a content curation and creation platform. This tool permits you to collect content from your online and offline sources such as your web pages, videos, PDFs and marketing materials, to create a “content journey“ for your readers. From within one centralized place, you can then guide readers step by step through the journey. Your readers can then share links to the Roojoom instead of to individual sources and they will be encouraged to interact with the content. This also keeps them reading the content until the end.

Mapme – This tool is often dubbed as a “community visualization platform”. Mapme, a visual user-generated tool, can be used to let your community develop and add to existing maps you create around a specific topic, for example, startups in New York. In other words, they’re maps created by the people for the people but aimed at businesses and organizations.

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Promote Your Blog Post On Social Media In 10 Astounding Ways

By SEOPartner

Source: http://www.searchenginejournal.com/15-advanced-ways-promote-blog-post-socialmedia/139107/

Creating an excellent content is just the start, getting people to know about it should be the next thing on your list. Below are 10 ways on how to promote your blog on social media.

Promote your blog with social media

Promote your blog with social media

1. When posting, always include those mentioned in the post

If you are creating a list of effective social media tools, mention at least 2-4 tools in the list. This way, you’re giving away a snippet of what the readers might get from your post while enticing them to re-post it.

2. Take advantage of #trending posts that are relevant to your blog post

3. Add charts in your posts

People love to see charts when reading through blog pages. There is something in rankings and data that people just can’t get enough of. If people will not read the complete post, they will surely download your chart and share it to their networks.

4. Collaborate

Partner with someone who has a massive number of followers. Think of ways to collaborate and come up with a great blog post for your combined followers.

5. Take the power of retweets

It’s kind of a way to promote yourself without really promoting yourself. Your followers will love it if they see that your retweeted their tweets.

6. When making titles, make sure it is in the form of a question.

By asking a question, you make a potential reader wonder if they’re missing out on something. There are a lot of ways to turn a title into a question. Be creative and resourceful.

7. Call for participation

Putting some interaction in social media can spark a buzz. Some examples include creating a poll or voting process. Ask your followers or readers a question that will allow them to engage.

8. Take a quotable statement from the post and share it

It is always more enticing than the title.

9. Be creative and come up with a meme

Being funny never fails. People love humor and this is timely with the trends happening in the social media circle. Before you know it, the meme you post could go viral in a few days.

10. Look for an old popular post and relate it to the current one

You can also take advantage of this strategy to help promote your new post. Pick a popular post that was published even a week ago.

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Bag ‘Em Up – 5 Content Marketing Lessons From Rap Music

By SEOPartner

Source:http://www.jeffbullas.com/2015/04/10/content-marketing-tips-5-cues-every-cool-content-marketer-should-take-from-rap-music/

Rap stars rise to fame from turning their experience on the streets into lyrical masterpieces, and because of this, they make quite sensible sources of life wisdom. If you’re a content marketer, you certainly can gain lessons applicable to your industry from the rap anthems created by the likes of Jay-Z, Kanye and Biggie; five of them are rounded up below.

Content marketing lessons from famous rappers

Content marketing lessons from famous rappers

  • “A Milli” by Lil Wayne went , “It ain’t trickin’ if you got it”. Persona is everything in marketing; therefore, if you got the goods use that to your best advantage and establish yourself an authority.
  • Kanye West in his song, “Good Morning ,” said, “Wake up Mr. West, Mr. West, Mr. Fresh, Mister, by himself he’s so impressed” .  Image is everything, it lends great credibility to your content; make content visually appealing to certify you’re the bomb at what you do.
  • Drake in “The Motto” said, ““You only live once, that’s the motto baby, YOLO”. Utilize trending words; they stick better and go viral which is every content marketer’s goal for all their outputs.
  • “Don’t be mad ’cause it’s all about progression, loiterers should be arrested” said Jay Z in “On to the Next One”. Winning in content marketing is all about being original and first in dishing out something new that clicks. Find different ways of meeting the requirements of your target audience and set yourself apart from the rest.
  • The Notorious B.I.G. in “Sky’s the Limit” said, “Stay far from timid, only make moves when your heart’s in it, and live the phrase, ‘sky’s the limit’”. Present massive confidence in marketing and people will be convinced in the message you’re delivering or selling.

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