Source: http://www.jeffbullas.com/2015/08/11/7-tactics-write-quality-content-audience-will-love/
The SEO community is like a broken record in claiming that “content is Elvis, Michael Jackson, Oprah or Beyoncè” of the online marketing world. It is king (or queen), hence, most important. Deliver the best content and you rule! But, how exactly do you create the highest quality content that will generate traffic and ensure conversion? Here are seven of the best tactics to use.
Capture users’ interest with interesting content
1. Know what your typical customers look like and their inclinations.
– This will allow you to fashion your content in a way that is thoroughly engaging and useful.
2. Keep tabs on social media.
– Doing this will allow you to stay updated on the experiences of your audience, trends and other social cues, so you can generate even more helpful data in improving your actual product and services, as well as, your online content provision.
3. Witty titles are the best.
– Titles are your “baits” – they are what will get the fish to bite. Don’t just use the same ol’ same ol’ even if you’re using your primary keyword – inject wit to your titles and effective appeal to the emotions of your market.
4. Keep an eye out for your competitors.
– This will provide you the chance document the smartest practices and what resonate really well with audiences, and then implement the same tactics and even make them better to ensure your operations’ big advantage.
5. Keyword research is a must.
– With the keywords you generate after research, it’s bound to be so much easier to be more creative with them and yield content that’s not only useful but also evergreen.
6. Take into account studies and findings, and then add them to your content.
– These are validations for all your claims; therefore, whatever content you churn out will be viewed as reliable by your audience.
7. Don’t forget optimization.
– Utilize the most powerful SEO tactics and your content will get shared exponentially in the digital realm. You’ll appeal to the different preferences of your target audience in consuming information and net in a bigger share of the market this way.
