Source: http://searchengineland.com/local-seo-playbook-increased-visibility-customer-acquisition-243280
Thanks to enhanced mobile capabilities and the continued emergence of innovative devices, it has become imperative for businesses to set up their digital content to yield optimal search results. Having the following local search best practices in your SEO game plan can help your company become more visible to potential customers.
Local SEO game plan
Create landing pages for each business location. Fill these pages with unique SEO factors such as a good page title, page content, meta descriptions, contact information and structured data.
Get high-quality backlinks. Inbound links remain crucial factors in local SEO performance.
Build a Google My Business listing. Make sure that your data on Google matches the individual location you’ve placed on your site exactly.
Encourage satisfied customers to share positive reviews of your business in review sites. Keep in mind that consumers often check out these sites before making a purchasing decision.
Aim for as many citations in external listing services as possible. Yahoo! Local, Apple Maps, Yellow Pages, Urban Spoon and Manta are a few great examples.