Source: http://www.jeffbullas.com/2016/04/06/5-ways-grow-business-customer-centric-content/
These days, it’s imperative for content marketing to be more personalized in able to effectively capture “digitally inclined” consumers and generate conversions. Here are five ways you make your content more customer-centric.
Ideas on how to make your business customer-centric
1. Tweak your content so it’s readily accessibly to your target audience or customers.
- Take into consideration the type of content that customers prefer and present that in a format that’s readily viewable on all types of mobile device.
2. Speak directly to your customers.
- Implement the “you” mentality, instead of the “we” mentality. Make your content all about them and providing them value, instead of going on and on about what your business is capable of doing.
3. Lock in customers by focusing your services on where they are in the consumer life cycle.
- Steer clear of making generalizations in catering to your target audience. Make every customer feel special by customizing your service and basing it on what they need and want for the time being; craft the appropriate experience for them.
4. Listen to what your customers are saying.
- Improve your brand of service based on all the data you’ve gathered from your customers.
5. Always monitor the behavior of your customers.
- Keep an eye out for changes in their behavior, such the frequency of their online presence, or the device they’re using. In doing so, you can plan your content and effectively deliver it according to their preferred channels.
Customer service is at the forefront for businesses. If you focus on meeting your customers’ expectation, you can expect to see greater success, in terms of sales, traffic, and loyalty for your business.