customer engagement — SEOPartner

Improve Your Online Presence Through These Five Ways

March 30, 2016 By SEOPartner

Source: https://www.searchenginejournal.com/5-ways-get-involved-community-grow-online-presence/159127/

Getting into community activities such as planting trees in your neighborhood can gather a number of likes and shares in Facebook. This and many other things can help you improve your online presence by simply showing a genuine concern to your local community.

Five Ways To Improve Online Presence

Below are five ways to help you achieve this:

1. Involve your company in community activities.
As mentioned above, any activity that involves participation in your local community is a great help in corporate image and brand reputation. It is a powerful way in enhancing corporate values and
improve low performance.

2. Community events and causes participation is a good added value.
Running businesses entails a lot of servings in your plate. Even if a lot of things are happening in your company, try to participate in events and campaigns that are locally relevant and initiate
good cause. Some examples may include stopping hunger strike or medical missions with free consultations/medications. This is a wiser take and more strategic because you are investing your
resources in a cause that resonates with customers in the local community.

3. Always treat customer experience as a priority.
Try to offer free parking services to your customers every once in a while. This may not have a huge scale impact but it directly benefits the customer experience.

4. Add and distribute fresh content.
Look for local media and distribute press releases about your latest offerings. Blog posts are also helpful in disseminating information about local events and campaigns in your community.
Promote your community work through email marketing campaigns.

5. Monitor your results effectively.
You have the option to get a third party company to track your results. This can lessen workload for your staff and can enhance productivity. However, if you are able to track your own, then do it.
For every activity or event you’ve participated in, make a tally of the results you gathered and post it online. By doing this, it strengthens your online reputation with visual results and help
demonstrate your commitment to the community.

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The 8 Newest Digital Marketing Concepts To Learn

December 2, 2015 By SEOPartner

Source: http://www.business2community.com/digital-marketing/8-newish-digital-marketing-terms-know-01391336#TqM95OkQtUDm5Sj0.97

As a business owner, marketer or digital worker, it pays to be in the know about the latest and hottest in your industry. It’s a fast-moving, fast-changing marketplace, so keeping up with new trends, tools and techniques helps you stay relevant and ahead of the competition.

Effective marketers are constant learners.

Here are 8 new(ish) concepts that you should be getting to know by now:

1. Engage in cross-channel marketing.
As the name implies, cross-channel marketing refers to the many ways you should be connecting with your target audience through the various platforms, devices, networks and other digital spaces where they hang out the most.

2. Empower employee advocacy.
Employees are your best brand ambassadors. They reflect the human side of your business and lend emotional impact to your messages. One of the most powerful ways your brand boosts its positive image is when members of your team share what it’s like to be working for your company.

3. Take note of micro-moments.
Instant. Real-time. Split second. These terms describe best what micro-moments are. In digital marketing, it can be that moment when a customer posts a question about your product and you’re there to give timely and helpful advice. That less-than-a-minute encounter can hugely impact how your product is perceived right now.

4. Personalize it.
Take time to learn the special needs, motivations and traits of your customers, so you can create and deliver content that exactly suits their needs.

5. Make marketing real-time.
Be ready to publish content or predict and react to developments in your industry or niche as they come.

6. Follow-up with remarketing.
Once a customer engages with your business at least once, don’t let go — make sure to build and nurture that connection.

7. Use retargeting techniques.
Know more about the habits and preferences of your customers by investing in retargeting technology that gives you a deeper and more insightful look into what makes your customers take notice.

8. Be socially intelligent.
Take advantage of the data mined from social media to customize your interactions your customers and provide offers that you know that they will truly appreciate.

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How To Use Social Proof To Improve Business

May 4, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/9-ways-leverage-social-proof-without-looking-like-idiot/130667/

Social proof, such as customer reviews and testimonials, can greatly improve your business by creating trust among your customers.

How To Use Social Proof To Improve Business

Improve your business by using social proof

Here are 9 ways to get more social proof:

Get customer testimonials. Reach out to satisfied customers and ask them for short testimonials. Give free products to journalists, regular users, or brand influencers in exchange for honest reviews. Include details such as names, company, job position, and headshots to boost credibility of testimonials. Embedded tweets and video testimonials are also great options.
Increase your credibility by borrowing other people’s credibility. Get your brand mentioned or featured on trusted websites or blogs. This can be done by guest blogging, getting in touch and building lasting relationships with other businesses, as well as traditional PR.
Get celebrities or industry experts to endorse your company as these people are highly trusted by customers.
Associate your brand with well-known companies and experts. This can be done by cohosting webinars or doing interviews.
Use case studies to show that your products really work.
Show the number of times your content has been shared. Some tips on boosting your share numbers include combining the total count for various social media platforms, as well as paid promotion.
Also show how many your followers are. Number of followers can also be boosted by combining total count.
Display statistics that are important and relevant to your company, like total software downloads or total number of customers.
Add trust seals on your checkout pages as these enhance the trustworthiness of business transactions with your company.

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