customers — SEOPartner

Source: http://www.morevisibility.com/blogs/seo/how-to-get-reviews.html

Reviews help your users and your SEO by keeping the site updated with unique content. Here’s how you can get more reviews on your site.

Improve site visibility with reviews

Feature a Review Section on Your Site
– Build a section on your website where you can house and display your user reviews, and if appropriate, include categories for your customers to rate your products on. Also, provide your users a chance to share photos of themselves with your products. This will make the reviews more useful to other users and will give your review section the power to become more social and at the same time visual which will provide potential users a better picture of how your products or services can work for them.

Get Customers to Leave Reviews
– Make creating and posting a review on your website extremely easy for your users. Don’t create any hurdles for them to overcome before they can actually leave a review. You can make it easy for your users to leave a review of your products or services by keeping them signed in or by even allowing them to leave a review without signing in.

Ask Your Users About their Experience
– Simply ask your users how they liked their experience. Position your pitch as a way for each of your individual customers to help other users by offering their own opinions on your products or services. Ask your customers to help you provide a better experience by sharing their opinion. This passive ‘ask’ is actually the key to success.

Keep Testing
– Keep in mind that not all users out there will respond to the same type of messaging or design. So it is vital that you get to know what your customers will respond to by running a test on your messaging. Try to create different versions of your pitch and send them to different customers for you to see which version yields the most number of reviews.

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Source: http://www.entrepreneur.com/article/245483

With the majority of brands out there that are finding it difficult to create content that will get their customers to want to read it and also share to other people, there are actually a few main reasons why your customers don’t care about the content you put up on your website:

Make your customers notice your content

You are NOT familiar with your audience
– Define clearly who your target audience is
– Find out what kind of problems your customers are having and use your content to offer them solutions
– You have to know how to effectively communicate with your audience

You are promoting yourself TOO MUCH
– Determine the fine line between being overly promotional or being proud of your brand and endlessly boasting about it
– Keep a certain level of objectivity by making use of quotes and studies from other brands, or by leveraging unbiased content from real users
– Keep your promotional messages subtle and back them up with useful and valuable content

You DO NOT create powerful headlines and call to action
– Make use of ‘power words’ that will encourage your viewers to engage with your headlines
– Try using list posts with odd numbers as these are shared twice as often and are read more often by viewers than other types of content
– Make sure you put enough words on your headline to draw the attention of your viewers and relay to them your message without being loquacious

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Get More Reviews For Site Visibility

Make Your Customers Care About Your Content