Source: http://www.searchenginepeople.com/blog/150310955-improve-bounce-rate.html
A site with high bounce rate will not perform well on the search results. Below are some reasons why site visitors leave before you have the chance to convert them to customers, and how you can fix the issues.
How to lower your bounce rate
1. Poor user experience
– Switch to a simple, clean and mobile responsive theme
– Add an easy-to-find search box
– Use simple fonts and colors
– Write in short sentences and paragraphs
– Make sure content loads quickly
– Use lists/bullets
– Limit you pop-ups
2. Content does not appeal to your target audience
– Your content must meet a need and answer basic questions
– Show different content to different user segments
– Include images, charts, videos, and graphs to make your content better
– Encourage conversation and include one strong CTA
3. Content is attracting the wrong audience
– Rename content with a lot of views but high bounce rate
– Rewrite posts with misleading titles
– Create a good meta description for SE
4. Content Basics
– Make sure that external links open in a new window or tab
– Remove distracting ads from your content
– Link to your own content
