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3 Great Impacts Of Social Signals On Your SEO

By SEOPartner

Source: http://www.searchenginejournal.com/social-signals-affect-seo/135956/

Social is a huge part of most digital marketing efforts these days. It has the power to drive traffic, both through paid channels and organically.

3 Positive Effects Of Social Signals On SEO Today

  1. A boost in your traffic – In the wake of Penguin, lots of social sites have changed all of their outbound links to no-follow which worried some webmasters and SEOs. But experts emphasized that those no-follow links can drive traffic more valuable than ever. Increasing your traffic with social signals is what Google would like to see. No-follow links from your social media sites can become your real asset.
  2. Efficient link-building channel – Social links, when they are stemmed from reliable social media platforms, have inherent authority. Make sure though that your social profiles and bios are optimized for optimal results linking back to your main site. For instance, if you have a YouTube video, your description must have a link back to your website.
  3. Increase your site’s authority – Looking at Backlinko’s Ranking Factors, you can see that social signals might increase domain authority. With more traffic from reliable social channels, your site may reinforce its value and authority. In fact, Google is recognizing these as “brand signals”.

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5 Digital Marketing Mistakes Entrepreneurs Need To Avoid

By SEOPartner

Source: http://www.searchenginejournal.com/5-biggest-digital-marketing-mistakes-entrepreneurs-make/133837

Recently, Profoundry conducted a survey that reported about 8% of startups outsource their marketing to a consultant or an agency while 65% have never received nor considered undergoing any formal digital marketing training. Here are 5 common digital marketing mistakes startups should avoid:

5 Digital Marketing Mistakes

5 Digital Marketing Mistakes

  1. Pilots and Year-Long Marketing Plans

– With new ad formats coming out every 8-12 weeks, settling down on a year-long marketing plan may turn out to be unfavourable as you are planningahead without considering any new ad formats.

  1. Considering Budgets as Cost

– Budget is not accurate, and is often considered a cost when looking at the first online marketing proposal; separate budget from cost – meaning actual campaign spend versus the cost of people working on the campaign.

  1. The Use of More Than One Platform Straight Away

–  Starting with multiple platform at once is one of the most common mistakes startups commit. It is still better to start up small and then gradually scaling it up.

  1. Delaying Cross-Channel Remarketing

– It is important to start your cross-channel remarketing as soon as possible to dramatically increase conversion rate and introduce additional platform within the first month or two.

  1. Rushing Through Funnel Split Tests

– Setting up the campaign and undergoing the first split test and a scalable campaign structure will help you find what works and what doesn’t. This way, you can increase the budget and get more of the same traffic quickly.

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