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Is Penguin Taking Its Toll On Your Site?

By SEOPartner

Source: https://www.branded3.com/blog/what-it-takes-to-recover-from-a-penguin-hit/

The last Penguin refresh happened almost a year ago and a lot of SEOs are hoping that the algorithm will have a refresh before the year ends.

How do you recover from a Penguin hit?

  • Remove bad links using a disavow file or contact the site owner for link removal.
  • Build natural, organic links to see your site back in its position.

Websites with branding are also susceptible. However, they can quickly recover from this as it is easy for them to earn natural organic links because of their brand presence.

How long will it take to recover?

  • A penguin recovery only happens if Google rolls out another update or a refresh.
  • Invest your efforts on the PR side of your business. Attract organic, natural links from outside sources that have long-term effects on your site.
  • Have a solid PR strategy and avoid black hat link building practice.

In summary, always stay ethical and avoid shady practices. Keep on adding quality content and update your site to improve user experience.

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What SEOs Think About Link-Building And Disavowing In The Penguin Age

By SEOPartner

Source: http://www.bruceclay.com/blog/seochat-link-building-and-penguin-disavow/

Several top search engine optimization analysts reveal what they think about link-building and disavowing links in the Penguin age during a Twitter #SEOChat.

disavow links

disavow links

– Is link-building easier with the Penguin update, or is it harder?
It is easier for some because a lot of people have started to look at quality content and social presence as good link triggers. If you’ve been content-focused, there won’t be too much of a difference. It’s difficult for some because each site should be scrutinized before you could consider getting a link on it.

– Do you consider link-building to be black hat?
A majority agree that link-building is not inherently black hat. It all depends on the intent. By providing quality content, the links will come naturally.

– Is it ethical to ask for links?
All participants believe that it is okay to ask for links if you can offer value to the host site. Just ask nicely.

– What’s your advice on link-building?

  • It’s your job to know who’s linking to you. Always be aware.
  • Develop your own strategy that is unique, don’t just blindly follow others.
  • Be patient.

– Pruning vs Disavowing?
Generally, ridding your site of bad links takes longer than disavowing, but it is a lot better and rewarded by Google when done sooner.

– Any recommended pruning tools?

  • MajesticSEO
  • Google Search Console
  • Ahrefs
  • Moz Spam Analysis Tool

– Do you always recommend a disavow?
It is the last resort. Only do it if you really suspect you’ve been penalized.

– Would you want to know if anybody disavowed you?
If you’re confident about the quality of your site, there’s no need to worry about anything. But some say that it is important to know as it could mean bad SEO or maybe even negative SEO. If that’s the case, it’s a definite call to action.

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How To Recover From A Google Penalty

By SEOPartner

Source: http://moz.com/blog/most-important-link-penalty-removal-tool-your-mindset

Getting slapped with a Google penalty can definitely harm your business, but there are ways on how to recover and slowly regain the rankings and traffic that you lost.

recover from a google penalty

Recover from a google penalty

1. Gathering link data
You may use tools like Ahrefs, Google Webmaster Tools, Majestic SEO, and Open Site Explorer

2. Evaluating links
– Link from low quality directories should be removed as they violate Google’s guidelines. Look at your links and identify which came from the following:

  • Article directories
  • Forum comments
  • Blog comments
  • Countries where you don’t operate
  • Link sharing schemes like Link Wheels
  • Paid links

– Also identify links using rich anchor text or money keywords as these looks unnatural.

3. Requesting for link removal
– If you have been slapped with a Penguin penalty, link removal will not be the best solution.
– Google recognizes and rewards efforts of cleaning up the bad links so contact the webmasters of the offending websites and request for their removal.
– Disavow any links that didn’t get removed manually. Instead of disavowing the individual links, proceed to disavow the entire domain.

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