duplicate content seo

The 4-Step Process To Harmonious Content Creation And Distribution

August 18, 2015 By SEOPartner

Source: http://www.business2community.com/content-marketing/eliminating-the-friction-of-content-creation-01295492

1. Work on what your content is going to be about — and get everyone’s consensus. This should prevent disagreements or debates along the way.

2. Hire the right writing team who can meet your editorial plans. Whether you go with freelance writers or a writing service, your writers have to create the kind of content you need, in the time you need it done.

3. Iron out approval process. Identify who needs to approve content (from legal to management) and make it efficient. Don’t dilly dally because there’s no point in generating brilliant content if it gets stuck in approval process.

4. Follow your workflow process. Identify points of friction and figure out how to resolve them.

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3 Types Of Content Marketing You Should Stop Doing

August 13, 2015 By SEOPartner

Source: http://www.searchenginepeople.com/blog/925-no-good-content.html

Cliche as it may seem, “Content is King” – an SEO expert always remembers this. There are various content marketing strategies that are no longer working for SEO. Below are some of these that you should stop doing because they’re already out of the circle.

1. Stop publishing articles for the sake of it.

A newsfeed that is not being updated may affect your SEO status because it is being inactive. However, if you are posting content that has no value and quality, it may do more
harm than good. Take note that poorly written article may damage your company’s authority with other users. In terms of analytics, less engaging and low quality content are proven
factors that may affect your rankings through high bounce rates.

2. Guest blogging.
The glory days of guest blogging were long gone. In 2014, Matt Cutts announced the death of guest blogging however, many still believe that this is not true. But to make your
strategies work, make sure you veer away from this.

3. Rewriting Duplicate Content.
It’s been said many times that when writing content, make sure it’s fresh and unique. According to Matt Cutts, as long as the content you are writing is not spammy and duplicated,
it’s good. However, there is a possibility that Google may not know which page to return in search engine results if duplication is found between these two pages. This might be a
potential issue that may affect your rankings so it’s still best to always write original and high quality content.

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10 Duplicate Content Scenarios And How To Solve Them

March 13, 2015 By SEOPartner

Source: http://blog.raventools.com/resolve-duplicate-content-issues/

You might be one of many website owners who find it hard to manage duplicate content. Here are 10 scenarios with solutions that can help you manage it.

Fixing duplicate content issues

1. You have many eCommerce product pages.
How To Solve This: Use rel=canonical on your product’s page URL and point them to the proper category. This will tell google which is your preferred URL.

2. When you republished someone else’s content on your website.
How To Solve This: Using SEO Yoast Plugin, it would be easy to assign it’s source content using rel=canonical.

3. You have printer-friendly website.
How To Solve This: In the robots meta tag, Add noindex, follow, noarchive and add the canonical URL.

4. When you have to republish corporate news that is already published on the company’s website.
How To Solve This: Create a unique version of the news item by combining content from multiple sources.

5. When you have an older CMS and it’s got identical meta data on your pages.
How To Solve This: Switch to another CMS that allows you edit metadata such as page titles and meta descriptions ASAP.

6. Switching your site from HTTP to HTTPs resulting in 2 versions of the same site.
How To Solve This: When switching to HTTPs, make sure you do it right the first time.

7. When your domain name does not resolve to one dedicated domain name, eg. http:// does not resolve to http://www
How To Solve This: Use 301 to redirect the http:// to http://www or vice versa.

8. When your content is being stolen by websites with spammy content.
How To Solve This: Check on bots or unauthorized scrapers on Google Webmaster Tool. Most of the time scrapers are bots and you can slow them down through your .htaccess file. If it doesn’t work, file a report directly to google using the Scraper Report Form.

9. People are stealing your traffic by inserting your content on their site using iframes
How To Solve This: Find the site’s host company and the domain registrant’s email using whois tools and contact them to remove your content. If it doesn’t work email them a DMCA takedown notice.

10. You have a fairly large website and your internal links are unmanageable.
How To Solve This: Use rel=canonical on duplicate pages and restructure your site’s navigation.

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