Source: http://www.entrepreneur.com/article/249146
During the past years, lots of game changers have hit the marketing industry – these include retargeting, automation, and social influencers. These days, dynamic content is considered the new contender. It is proven to deliver in a big way for the industry.
Statistics showed that 74% of online consumers get frustrated when content like ads, promotions, and offers appears to have nothing to do with their tastes and preferences. Luckily, dynamic content is the cure for such frustration.
Benefits Of Dynamic Content
- It supercharges personalization – This allows marketers to provide individual subscribers with different content, all from a single email.
- A game-changer for email marketers – One e-mail can now do the work of many; thus, saving your lots of time. Also, it can help staunch the flow of unsubscribers you can see each day.
- Allows marketing departments to make the most of their resources – From entering the name of your subscriber into a subject line to switching out images based on interests, there will certainly be no limit to how you can utilize your data in order to personalize content. Be reminded that your message will become efficient and customers will less likely to click “unsubscribe” when the content is personalized.
- It generates great results – Dynamic content has proven to improve click-to-open rates by as high as 73%. If you like to see the impact of dollars, consider this – Personalized promotional emails are capable of lifting transaction rates and revenue by 6 times higher than non-personalized emails.