Source: http://www.imediaconnection.com/content/39670.asp
Are you ready for next year’s new challenges — and better yet, awesome opportunities? Well, you can’t exactly conquer the challenges and maximise opportunities without knowing what you’re up against. To help you create a new and improve battle plan for business, check out these key content marketing trends for 2016.
The internet of things will change customer experience
The need for global content strategy.
Content is increasing in importance — on a global level. You may want to develop a global content strategy to get the most of opportunities. Think about your channels, audiences, and messaging on a global scale. Consider the differences between continents and countries when targeting channels and audiences, and crafting messages.
Content will spread throughout the entire customer experience.
The Web is going from mobile content to the Internet of Things (IoT). This can only mean that every interaction will become an opportunity for content consumption. Fitness trackers, refrigerators, cars, and other devices will interface and share content.
Content stack is still essential.
One-stop solutions for content marketing needs will simplify processes. Find the right service provider that consolidates all content marketing stages (from creation to optimization to distribution, and so on), and your organisation will also benefit from improved integration with earned and paid media.
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