Source: http://www.practicalecommerce.com/articles/93564-6-SEO-Tips-for-Content-Marketing-for-Ecommerce
Content marketing is one of the essential tools that any online marketer should include in their marketing strategies. Search engine optimization is yet another technique for increasing your visibility online. While some business owners may think that SEO and content marketing don’t mix, the truth is they can actually be used to improve the other.
Tips On Optimizing Your Content For Ecommerce
Here are some SEO tips to improve your content:
1. Stick to content that is relevant to your website and your business. It may be tempting to venture into other fields of interest that may be remotely related to your business in an effort to attract to new audiences. However, this won’t be very helpful for your website in terms of SEO because it’s unlikely you’ll rank high for keywords unrelated to your business.
2. Keep your audience’s interests in mind. One of the best ways to truly capture your market’s attention and multiply it is by giving them content that is valuable to them. Don’t write ads in article format; give your audiences something useful that they can refer to and share with others.
3. Research on keywords related to the topics your customers care about. This is in relation to #2. It might not be easy to know what kind of content your audiences need, but you can find the answers through keyword research. If you know what your audiences are asking or searching for on the internet, then you can give them the answers and content that they need.