Source: http://contentmarketinginstitute.com/2015/10/content-strategy-questions-answered/
One of the best ways to establish a solid online reputation is through relevant website content. However, not many people know how to achieve relevance in their site content. Check out 10 helpful ways to ensure a more relevant website content that gets high ranking.
Use relevant content
– Know your audience. Posting content that is too general won’t actually give relevance to your website. Understand your audience and know how you can get their attention.
– Determine your user intent. To come up with the right topic, you have to know the right keyword to use and to know the right keyword, determine your user intent. Understand what they wnat to know, do and explore.
– Find the right keywords. When you already know what your audience want, extract the keywords from it. Relate what you are selling with what your target audience need or want.
– Take advantage of SEO. Search Engine Optimization remains to be effective these days just as long as you have the right keywords and you use the right content.
– Use keywords in meta description. Although meta descriptions do not directly affect SEO, it helps people find your posts.
– Create compelling meta descriptions. Aside from including the keywords in your meta description, make sure that you write it in a way that instantly catches attention.
– Create a compelling summary headline. This is actually what users see first when they search for a certain word so make sure that you make this as interesting and relevant as possible.
– Give what is expected. When your target audience are already in your page, make sure that you give them what they really expect to see in your website. Meet theie needs without going in circles.
– Ensure a timely content. When you talk about content relevance, it has something to do with time as well. so make sure that your content is timely and matches with the current events.
– Make your content complete. It does not have to be a short one because when you are trying to meet your audience’s expectation, you must ensure it is complete. So do not worry if it is long just as long as it is still relevant.