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2016 Link Building Tips To Keep In Mind

By SEOPartner

Source: https://www.seo.com/blog/link-building-strategies-2016/

In building authority over the web, quality links are certainly necessary. Make link building in 2016 more effective. Here are some SEO approaches you should implement in order to stay on top in the new year.

Make link building in 2016 more effective

SEO approaches you should implement

Build links that viewers will want to click.

  • Focus more with the sources of your links.
  • Gain quality links through eBooks, blogs, press releases, videos, articles, Infographics, and micrographs.
  • Diversify the content you produce and the medium you use.
  • Check your analytics program to determine which links are sending you traffic.

Quality and useful content never changes.

  • Publish content that answers questions and/or addresses the pain points of every customer.
  • Get links when people will share and spread your useful content on their website or social media.
  • Attract authoritative links by creating content that features tips and guides from industry experts.
  • Connect your viewers to relevant or important information.

Make linking to you a natural reaction.

  • Collaborate with other companies in the industry.
  • Build relationships on the web.
  • Brand mentions (even without links) can have meaning for Google.
  • Offsite reviews will send Google the signal that people are talking about you.

Avoid spammy link tactics.

  • Penguin updates will switch to real-time. You can get penalized quickly.
  • Real-time penguin will constantly monitor the quality of links pointing to your website.
  • Stick to natural link building methods and follow the guidelines set by the search engines.

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Types Of Content That Actually Get Links

By SEOPartner

Source: http://www.searchenginejournal.com/content-marketing-101-kind-content-actually-gets-links-kind-avoid/146354/

Creating more content is one of the most recommended strategy in getting more links as most marketing blogs say. However, while publishing content is important, it is equally essential to know what kind of content people think is worth linking to

Content That Gets Links

Content that get links

Moreover, it’s not just a coincidence that some content attracts more link compared to others; and a big part of this is dependent on your outreach efforts. However, it is also directly related to the type of content you are trying to promote. Here is a list of the kinds of content you should create to get more links and the types which you should avoid:

Content Types That Get Links

Content that are visually appealing are easier for your readers to digest because the brain processes visual information 60,000 times faster than the time it takes to decode text.

As for the word count and backlink correlation, longer content portrays that the content is more in-depth and well-researched which leads to it becoming more credible and increasing the likelihood of people linking to it.

Studies, Research Data and Surveys

We as humans love statistics and comparing numbers. We view statistical data and numbers as an important factor in determining the eligibility of a content and original studies do particularly well in the viewpoint of link building.

Answers to Common Industry Questions

Experience and knowledge-based content can help greatly. As an expert in the industry, putting together in-depth FAQ page where you chronicle questions you often get from your customers and providing answers to them is a good approach.

Great Design Layout

Offering your readers with an excellent and beautifully designed blog posts as well as websites that focus on content presentation as much as content depth get a lot of links.

What Doesn’t Work

Creating content that is promotional should be avoided at all costs. Nobody is interested in linking to a page where you are telling them that you or your company is great. Also, packing your content with links that lead to your home or products pages should be avoided.

Content that aren’t unique and isn’t useful or helpful in a way should also be avoided.

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Practical Tips To Having Topically Relevant Links

By SEOPartner

Source: https://moz.com/blog/7-link-seo

Are your incoming links topically relevant to your site? Do they come from trusted or spam sites?

Topically Relevant Links

Topically relevant links

Links have a say on how websites rank in the search results. Search engines view them as “votes” and their quality is used to evaluate your pages. When thinking about links for SEO, consider these practical tips for topically relevant links:

Earn links with the right anchor text.

  • Use good, descriptive anchor text when linking.
  • Apply it to all your internal links, outlinks to other sites, and links from external sites.
  • Avoid generic “click here” type links as well as the repetitive use of exact match anchor text.

Say NO to manipulative link building.

  • This can over-optimize your links.
  • Search engines may be able to tell when you are trying to “game” the system.
  • Avoid at all cost all kinds of unnatural links.

Seek links from “expert” and relevant pages.

  • Build relationships from topically relevant and authoritative sites.
  • Look for pages that link to many authority sites.
  • Examine if the page is relevant to your target topic.
  • Check the title, body, related phrases, and intent of the page.

Use high quality content to attract links to your site.

  • Regularly update your site with relevant content.
  • Share your content on social media to reach wider audience.

A healthy backlink profile has to have a wide variety of links types. Make sure though that these links are topically relevant to your site. When link building, ask yourself if the link will bring highly qualified visitors to your website.

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The Essential First Three Steps To Handle Manual Penalty

By SEOPartner

Source: http://www.searchenginejournal.com/first-3-steps-receiving-manual-penalty/142105/

There are lot of listed ways to resolve the problem of having a manual penalty but only a few discuss the mindset and techniques to recover from it. Most users respond rapidly without even understanding the reason for the penalty given.

SEO Tips

handling manual penalty from Google

Yes, manual penalties can really hurt your rankings but it can be more practical and reasonable if you follow these three steps to help you recover from it:

1. Do not overthink. Relax and cool down your frustration.
Take note that manual penalties are handed down by real humans that are monitoring web activities online. Google has a team of specialized people that are put specifically on your niche. Rather than responding rapidly to the penalty, you should stay calm. Remember that manual penalty takes to time to recover. This may take a couple of weeks or even months. These penalties can be lifted and may also expire. Take your time to assess what happened and patch things up slowly but surely.

2. Know what exactly happened.
There could be a lot of reasons why you received this penalty. Penalties are not just being given, there’s a reason behind this. Understand this reason and it will bring you a step closer to finding the solution. Penalties are done algorithmically but remember that there’s a team of humans pressing that “penalty” button. There are 11 manual action penalties that come from Google and three of the most common are unnatural links to your site (impacts links), thin or invaluable content and unnatural links to your site. Once you find out why you have been penalized, it will give you the opportunity to further understand what to do next. These three most common penalties have different ways to resolve them.

3. Evaluate your links.
Since link penalties are considered to be the most common manual penalty, you have to download all your links and start analyzing them. It’s not easy to do analytics but there are online tools that can help you do the trick. Majestic, Ahrefs and Moz are just three of the widely used tools when link analysis is concered. Each of them have different crawling capabilities and use them to compare results.

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Getting Good Backlinks For Improved Google Rankings

By SEOPartner

Source: http://www.free-seo-news.com/newsletter698.htm#facts

With constant updates on Google’s algorithm, it obviously states that your website can get into major trouble if it has the wrong type of backlinks. Knowing this, the question remains: How do you judge the quality of a website? From which pages should you get links from?

To help you find good links that will help your Google rankings, follow these tips:

1. Always remember: All automatic backlinks are harmful

Automatically generated backlinks have no positive influence on the ranking of your website. So in case you tried to generate backlinks in bulks automatically, you should try to get rid of them to avoid a penalty.

2. You get lesser benefits from links that can be obtained easily

If getting links was as easy as uploading an image in some image hosting site and adding your link in the comment section or in the description section, it may not have an effect on your rankings.

3. You don’t need special metrics

New pages appear in google every day. So while it’s good to get links from pages with particular PageRank, having links from high-quality websites with a low Google PageRank is still acceptable.

If a high-quality website adds a new page, the new page will have an initial PageRank of zero. Nevertheless, the page can still be very good.

4. For lasting results, ask yourself these following questions:

  • Does the linking page appeal on the average web surfer?
  • Does the page have relevant and interesting content?
  • Does it make sense if the web page links to your site?

If yes, then no matter if the linking page has low PageRank, you should try to get a backlink from that page.

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Type Of Links Video Interviews Attract

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2426312/5-ways-video-interviews-attract-authority-links

Encourage more linking and sharing for your site by looking at these strategies for creating content to attract quality links from video interviews with industry authorities:

1. Links from the experts themselves
– It is highly probable that the experts who are the focus of the interviews are reasonably efficient at promoting themselves and that they regularly survey and monitor every site they have published on on the web.

2. Links from the interviewee’s ‘Tribe’
– Each and every expert has his or her own large following, and these followers write about and link to content that concerns the “Hero” of their “Tribe”. This could also mean that they are just basically interested in any content published about their “Leader”, and will most often and likely rush to be the first to share the most recent news about their “Leader”.

3. Links from journalists writing about an entrepreneur
– Journalists, because of the deadline pressure, will search to find news that were published previously as they desperately want to include quotes that are given by the person of interest. They refer to the interviews found online for quotes.

4. Links from resource sites
– You begin to appear as a valuable resource when you get some popular interviews underneath your portfolio. At this point, you are now able to attract those who compile lists of industry resources. The secret to this is to publish interviews consistently without the help from a top notch expert all the time.

5. Links from many different niche sites
– There are actually links that come from surprising niches that are not really part of your market focus. If your interview attracts links from an unusual source, this implies that you can further exploit this particular niche in your link-building efforts.

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Tips In Avoiding Conventional Link Building

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2418138/how-to-do-unintentional-link-building

Google always updates their algorithms to check quality links and content in websites. They stated that webmasters and website owners shouldn’t “Buy, sell or ask for links that may violate our linking webmaster guidelines”. This is simple yet straightforward and powerful. While having a great amount of backlinks to your site is extremely important in terms of website authority and traffic, Google suggests that no one should ask for links with obvious intentions. Below are some tips to unintentional link building:

Avoid Conventional Link Building

Avoid Conventional Link Building

– Guest blogging is not totally bad as what Mat Cutts mentioned in one of his Google hangout sessions. Guest posting on respected sites is not a bad move. Make sure you get in front of someone else’s audience and show them that your are one of the best in your niche and the result? people will check out your website because of curiosity.

– Find a way that will put your audience first. Make use of local newspapers and join relevant organizations or charity groups and foundations. Making your social ties and building community relationships will surely increase your network and get publicity that does not need any link. A successful PR usually does not need to have any links.

– Continue to create unique content that people will love to share. Conduct a research about a topic that you think people will love and write about it. You can transform it into stunning infographics that people will easily grasp. Infographics are considered to be one of the most shared content in the world of social media.

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