Source: https://business.pinterest.com/en/blog/dear-abby-how-do-i-use-pinterest-my-business
Pinterest is one of the most popular social media sites today. More and more people are now using Pinterest both for personal and business purposes. Below are some FAQ’s or frequently asked questions that businesses often have about Pinterest.
– Why use Pinterest? It is a proven fact that people really love business content on Pinterest more than in any other social. They do not find Pinterest content to be disruptive. Additionally, Pins last forever so you get higher returns of your investments.
– How to create effective boards? To ensure an effective board, include a category and description with relevant keywords. This is very important so people will easily find out about your Pins. You can also create seasonal boards for special occasions like Christmas, Valentines or Summer.
– What Pins to add? Most business experts suggest pinning your own content or products. However, you can also add pins from different sources that are related to your product. DIY’s and How To’s are very effective.
– Where to get effective ideas for Pins? You can try Profile analytics to see which Pins are actually doing well. Here, you will know which Pins catch more interest from your audience.
– How to optimize my Pinterest account? You can embed boards and Pins to your website to increase the exposure of your Pinterest account. The Pin It Button is also a very smart idea that you can add to your site.