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Powerful Mind-tricks That Can Boost Your Site’s Conversion Rate

By SEOPartner

Source: http://www.entrepreneur.com/article/269630

How do you boost the conversion rate of your ecommerce website? Successful online retailers implement some powerful mind-tricks to prevent leaking sales. Read on and take the steps below.

Powerful Mind-tricks To Boost Your Conversion Rate

Boost the conversion rate of your website

1. Use the social proof technique.

  • Peer groups easily influence people.
  • Check that testimonials and reviews are strategically placed around your website.
  • Highlight how others have been happy about your posts, products, or services.
  • Show customers what their friends have purchased.
  • Appeal to your viewers’ sense of identity.
  • To increase trust, allow a few negative reviews and show how you satisfactorily responded to them.

2. Find out which pricing tactics work different target audiences.

  • Is your pricing putting people off or causing them to click?
  • Show the old price next to the new price and emphasize the saving.
  • Use numerical digits – half-price is 50%.
  • Offer incentives to buy more – free shipping on orders over __.
  • Fewer syllables make the price appear smaller.
  • Place ideal purchase in the middle to mould people’s perception value.

3. Use the fear of missing out or scarcity to your advantage.

  • People are hardwired to fear scarcity.
  • Make them act now. ‘Only a few left in stock’ can help.
  • ‘Limited time remaining’ can be a good way to urge people decide now.
  • Have a seasonal product range and limitation.

4. Improve your site layout and colours.

  • A person’s psychology can be affected by these website elements.
  • Aim for simple layout that can provide them better user experience.
  • Offer relevant products at the checkout page to upsell.
  • Help customers narrow their choices.
  • Put the ‘buy now’ button on the right.
  • Group related items.

5. Recreate ‘real-world shopping’ shopping through photography and video.

  • Use hi-definition photography.
  • Show details by taking plenty of photos.
  • Featuring videos can reduce return rates.

6. Close the sale.

  • Divide the checkout experience into stages and guide them as they move through each stage.
  • Provide a ‘quick checkout’ option for your existing customers.
  • Use a progress bar.
  • Avoid presenting unexpected costs at the checkout.

Make the most of your website and apply the above methods of encouraging customers to go all the way with their purchase.

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All You Need To Know Now About Content Marketing

By SEOPartner

Source: http://www.forbes.com/sites/briansutter/2015/11/20/need-a-good-crash-course-in-content-marketing-start-here/

Content Marketing Institute redefines content marketing as “the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and drive customer action.” So it’s not just about writing a bunch of articles because that’s just a waste of time.

Good content takes time.

Good content takes time

Here are three things you need to know now about content marketing:

1. Good content takes time.
You need a budget and dedication to invest in content marketing. It might take six months to a year before you see results. Because creating good content takes time. So does building an audience. And taking them through the sales funnel is not exactly a speedy process.

2. Your content has to be worth reading and sharing.
SEO is important. But writing just for the sake of it will not make your content worth reading and sharing. You need great writers who can clearly convey the subject matter to laymen. You need creative graphic designers who, without being told, have the ability to translate copy into images, infographics, and other visuals. A finely written blog post is better than 100 weak ones that do nothing to meet your audience’s needs, and by extension, do zilch for your business goals.

3. Content marketing is a process.
It’s not an “overnight affair.” It takes commitment and more than two or three channels. It involves blogs, email marketing, ebooks, case studies, social media, webinars, podcasts, and videos. It even spills out into the offline world, with in-person events and speaking engagements.

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