Source: http://www.pcmag.com/article/344253/4-google-seo-best-practices-to-help-get-your-small-business
Google continuously updates its search algorithm. How can your small business maintain good rankings? Try these four best practices.
Stay on top of algorithm updates
Invest in quality content
Time and again, Google has underscored the importance of publishing fresh and useful content. Creating valuable content will not only improve your ranking but also attract the right audience.
Review your rankings
Check your rankings and see whether there has been a steep increase or decrease in both your search rankings as well as website traffic.
Go mobile
If you have put off making your website mobile-friendly, now is the time to reconsider. Recently, the search engine has penalized websites that are not yet mobile-friendly.
Monitor changes
If you want to stay ahead of the competition when it comes to organic search, be sure to monitor Google’s search console and look for recent changes and updates.
