effective seo strategy

3 SEO News Stories To Know About

March 30, 2016 By SEOPartner

Source: http://www.clickthrough-marketing.com/seo-news-roundup-google-update-goes-unnoticed/

Three changes have been reported in the SEO world this week, and these changes are mainly about tests and updates carried out by Google.

SEO news roundup

1. Google may have made a March update.
In the past few weeks, many have been speculating about the possible arrival of a Google update. No confirmation has been made yet, but current data on search rankings have shown that there have been significant signs of an update.

2. Google has been using images in SERPs.
Have you noticed thumbnail images showing in the search results listings? Many believe that this is a sign that Google has been testing the use of images in their SERPs.

3. Google added extra filters in their image search.
Google introduced color filter buttons in image search. The buttons will allow users to filter results by categories, similar to a search feature traditionally seen in Pinterest.

Get Professional SEO Assistance Here

Improve Your Off-Site SEO With These 3 Tips

March 9, 2016 By SEOPartner

Source: http://www.business2community.com/seo/3-simple-steps-take-perform-effective-off-site-seo-01466642

To boost your search results, you need to consider: your site’s technical structure, the effectiveness of your on-page optimization, and how you are using offsite factors to further improve your ranking.

Off-site SEO tips

These 3 tactics can help improve your offsite optimization:

1. Analyze your competition.

Get inspiration from leading sites in your niche and learn how you can apply their winning tactics to your own site. To find out the number and source of backlinks of your competitor’s site, you can use SEO tools such as Open Site Explorer and SEMrush.

2. Get media exposure.

PR campaigns still work if you use the right strategy. Look into presenting your ideas or sharing news about your brand via authority news sites to gain quality backlinks and exposure.

3. Join conferences in your industry.

Speaking at industry conferences is also another way to earn quality backlinks, because it is standard procedure for organizers to come up with articles, recaps and media coverage about the event as well as the presenters and panelists.

Get Professional SEO Assistance Here

SEO Now Stands For Search EXPERIENCE Optimization

February 19, 2016 By SEOPartner

Source: http://www.forbes.com/sites/miketempleman/2016/02/16/seo-has-evolved-to-search-experience-optimization/

Search engines have now developed algorithms and machine learning process designed to more accurately measure user experience. The following criteria have been added to analyze user behavior and response: mobile optimization, site speed, content, site structure, apart from numerous other signals.

Optimize for user experience

For businesses and marketers, this shift means one thing: it’s time to focus not just on optimizing for search engines but also user experience. SEO has now evolved to search experience optimization.

Make your website more appealing to humans with the following approaches:

Provide value. Put yourself in the shoes of your audience. Provide answers to their questions. Focus not on keywords but in providing help to your customers through original, compelling and informative content.

Invest in the mobile experience. Smartphone searches are now more numerous than desktop searches. If you want to optimize your site, you should make your website available to anyone using a mobile device. Mobile optimization is not just nice add-on but a priority for all.

Measure for positive user experience. The following are the metrics to look out for to determine if your audience likes your website: How much time do they spend on the site? What’s the bounce rate? How many pages do they go to per visit? How many of your visitors return? What’s your conversation rate?

Bank on social media. Encourage social media interaction and sharing. Link your social posts to your site. Notice that when people like something, they talk about it on social media. So search engines are now using social media signals as a way to gauge if a site offers a positive user experience.

Reliable Search Engine Optimization help here

What To Do When You’re Lagging Behind Your Competitor In SEO

February 16, 2016 By SEOPartner

Are you frustrated that a competitor of yours is ahead of you in search results for your chosen keywords? Don’t let it get you down. Consider it a challenge and work extra hard to topple your rival from the leading position. How can you go about accomplishing this? The following are some of the steps you can take to overtake your competition in SEO.

Move ahead of the competition

1. Produce special, valuable content that they can’t replicate. Use your own research in coming up with content that will prove to be relevant and helpful. If your opponent is all about the short form articles, then create longer content, infographics and videos. Such an effort will get you higher domain authority as well as better opportunities for online visibility, which could both work toward boosting your SEO ranking.

2. Study link profiles. There are services you can use to track and evaluate your inbound link profile. By studying your inbound links, you can spot weaknesses and identify strengths to rectify the situation. The beauty here is that you can also study your competitor’s link profile. Seeing the breakdown of their inbound links will give you an idea of how they may be gaining an edge in this area. You can work toward besting them at their own areas of strength as well as explore opportunities in areas they are weak at.

3. Find an alternative way to beat your rival. You have to think radically about the different ways you can take the leading position. Some good ideas include offering a new product or service that is not offered by anybody else and broadening your target audience. It’s all about shifting the battleground so that the fight takes on a different dynamic. You basically create new Web real estate that your rivals can’t penetrate.

4. Connect with high profile influencers. By building relationships with the known experts and niche celebrities, you can improve your visibility. This will give you an edge over your rival as well as earn you more links and shares. This is especially effective because you come by your increased popularity organically.

5. Put more effort toward local SEO. With the introduction of the local 3-pack, businesses are keen to adopt a local strategy. Not only do you get to narrow down the playing field (as opposed to the much bigger one involving national SEO). You can do this by including more local indicators in your marketing efforts, especially within your own website.

Don’t let your rival’s leading position intimidate you. The above measures are some you can adopt to take over the top spot.

Reliable Search Engine Optimization help here

A Roundup Of The Most Effective Tips To Visual Storytelling Success

February 15, 2016 By SEOPartner

Source: http://www.convinceandconvert.com/social-media-case-studies/seven-tips-for-jumpstarting-your-visual-storytelling-strategy/

All online marketing experts are in agreement that visual storytelling is one of the most powerful strategies for content marketing; it has consistently proven to be effective in creating a positive experience in terms of increasing brand awareness, engagement, developing trust and loyalty. Find out the best tips to executing visual storytelling that leads to successful results.

Tips for visual storytelling success

1. Be thoroughly creative with visual imagery.

Make sure that the images you use are either completely original or organized in a unique way to effectively deliver a message. Likewise, don’t shy away from mixing different types of visuals to create a new experience for viewers.

2. Inspire more with highly personalized strategies.

Your visual storytelling will have a stronger impact if efforts were made to specifically target the curiosity or interest of your intended audience.

3. Zone in on being helpful of useful.

Aside from creating beautiful visual content that answers questions, you can all the more increase the relevance of your output if you can be thoroughly helpful by displaying some tips to make processes easier, or providing a demo on how to operate a product.

4. Weave a beautiful story.

Your story concept should be clear, organized, and it must align with your social media marketing and objectives.

5. Integrate a human element.

Consumers always like to see the human side of a brand; use images that appeal to emotions and present a strong message that resonates with the natural sentiments or inclinations of the audience.

6. Make your story shareable and share-worthy.

It’s not enough that people liked the quality of the content you’ve put out; it’s imperative that they are driven to spread the “goods” around for the benefit of others. Deliver a clear message that your story is to be shared either to make a difference or make the promise of good results a reality.

7. Be timely.

Present answers to time-sensitive issues when they are most needed. It’s pointless to create beautiful content about something that people no longer care about.

There you have it, the best tips to visual storytelling success. Integrate them to your online marketing strategy and reap benefits for your business.

Strategic SEO Help here

What George Clooney Can Teach You About SEO

February 11, 2016 By SEOPartner

Source: http://www.business.com/seo-marketing/the-clooney-rule-of-seo-5-minutes-that-could-save-you-thousands-in-seo/

Businesses and marketers can learn a thing or two from George Clooney when it comes to SEO.

Follow the Clooney Rule

Ryan Holiday, in his book The Obstacle is the Way, tells the story of how the then-rookie actor Clooney won Hollywood’s heart. In those days, Clooney always got rejected at auditions, but a shift in perspective allowed him to eventually land a foot in the door.

Here’s what Clooney did: he identified the obstacle of the directors who were rejecting him. He realized that casting the right actor was the huge obstacle for these directors.

So he made his auditions geared toward solving the director’s problem. He wasn’t there just to showcase his acting prowess. He’s there as a problem solver—by being the right man for the job.

And the rest, as they say, is history.

So if you’re a business “auditioning” agencies to do your SEO, you’ll want to look for a team that will go Clooney on you.

Apply the Clooney Rule by looking for the following characteristics from a potential SEO partner:

Have a problem-solving approach to your case.
Offer one-time packs instead of tying you up in a long-term contract, so you can test the waters first.
Boasts of an SEO process that includes both on- and off-site strategy.
Proficient in utilizing paid search or Google AdWords.
Emphasizes the importance of building a responsive website.
Knows tweaks that allow you to increase load speed in a cost-effective manner.
Can implement a content strategy that appeals to both readers and Google.
Develops a long-term and sustainable plan for SEO.

Strategic SEO Help here