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SEO Guide 101: How To Create Optimized Videos On Youtube

By SEOPartner

Source: http://www.redsquareseo.net/blog/2015/07/23/seo-tips-for-youtube-videos/

Youtube has now become one of the most popular social media channel in the world by pioneering free video sharing. It has also become the starting point of some of the biggest and most popular celebrities that we know today. Top companies make use of Youtube too to advertise and promote their products and services. In order to achieve success in their video sharing platform, below are some of the best tips you can follow.

1. Keep in mind that users love to watch videos that are interesting and informative. These are the kinds of videos that you need to create. Always make your videos relevant, unique and shareable. The recommended video length must be at least 3 minutes which may include appealing images and graphics. Use a nice camera to record it and an efficient software to edit it.

2. Target good keywords. Do not use generic and simple keywords if your aim is to get to the top pages of Google. Include terms such as “tutorial, how to, review, fitness and funny as these terms are some of the most searched terms not only in Youtube but in Google.

3. In terms of descriptions, make sure you add your target keywords while making it informative. Place your keywords in the first part so that users can easily see them. Write your descriptions in a way that users can easily understand.

4. Make use of tags. Add 5-10 tags in your videos and make them keyword rich. Don’t forget to include your brand name and location as well.

5. In some territories, users appreciate it more if you can upload a transcript of your videos. Some users may have a hard time understanding certain languages so it’s best to add a transcript of the complete video to send the whole message across.

6. Take advantage of your social media networks. Emved the videos and write a blog post relevant to it. You may add your video link to your post.

7. Add more videos. At first, you may not be able to receive a lot of views. This takes time but as long as you keep your page up to date, more and more traffic will get in your way. Always remember to interact and engage your users. Ask them to link and share your videos and thank them in advance for doing so. Create a schedule of when you plan to upload videos. Give your viewers something they can look forward to and a reason to come back.

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The First Four Things SEO Newbies Need To Learn Fast

By SEOPartner

Source: http://www.searchenginejournal.com/4-things-seo-newbies-need-understand-immediately/136079/

Being a newbie in the SEO industry is something you should not be scared of. Remember, all experts were once beginners. Take note of the four important things you need to understand first in order to learn the tricks of SEO in the long run:

Things SEO Newbies Need To Learn

Things SEO Newbies Need To Learn

1. SEO is about the end user’s over all experience. It’s actually a “give and take” scheme because factors that help improve the user experience will also help improve SEO and vice versa. Learn to understand the user’s intent. Ask what are the user’s goal or simply, what are they looking for?. The top three reasons why users use Google are to buy, to know and to go. Focus on users and understand how you can help them find the answers to their queries.

2. Inbound links are still important for SEO. Google still relies heavily on links to rank websites in their search pages. Penalties are still applicable to sites that violate certain rules of the Google Webmaster Tools. For websites that do good, they reward them.

3. Title Tags are still relevant nowadays. Titles tags are still believed to be one of the best ways to improve your current rankings. It must include your target keyword followed by your target demographic (for specific markets) and your brand name. These are the first things that appear on search results pages when a user type a certain keyword. This helps lure your users to click on your page so make sure to create a compelling title tag.

4. Opt for an optimized content. Quality content can also help boost your business sales if you mix it with an effective marketing strategy. Content marketing can help you earn money if you invest effort and time to create an optimized content. Needless to say and cliche’ as it may sound, content is king.

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Tips To Dominate Your Local SEO Competition

By SEOPartner

Source: https://moz.com/blog/local-seo-advanced-competitive-analysis

With the fierce competition in local search, beating your competitors in the search game requires thorough research, excellent marketing strategy and advanced SEO competition analysis. Here are tips to help you up your game and dominate the competition:

Dominate Your Local SEO Competition

Dominate Your Local SEO Competition

Benefits of conducting competitive research

  • Understand the market better
  • Figure out areas you can better target customers
  • See what your competitors have been doing

The idea of competition analysis is to increase your company’s online presence by looking at what your competitors are doing that you are missing

  1. Find your competitors

– Collect list of keywords and use google to search for companies ranking in your local area.

Tools used in looking for competitors:

  • semrush.com
  • compete.com
  • similarweb.com
  • crunchbase.com
  • spyfu.com
  1. Identify what factors makes your competitor rank by mining their data

– Get the exact information of their local listing.

  1. Check their landing pages

– Compare your and competitor’s landing pages. check for keywords in h1 tags, keywords that are bold, google map embedding, etc.

  1. See what google thinks is authoritative

– Check for competitor’s name, address, phone and look how google associates their website on search results

  1. Check important citations

– Check competitor’s citation and look for more opportunities

  1. Look for dofollow citation links

– use chrome plugin “nofollow” to identify nofollow links

  1. Build links to your site
  1. Use google analytics to gain insights about user behaviour

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Improve Your Organic Rankings With 8 Effective SEO Techniques

By SEOPartner

Source: https://r-rwebdesign.com/seo-tips-strategies-boost-organic-rankings

As SEO is constantly evolving, it is important that website owners stay on top of the latest developments in the industry. Below are some of the most effective strategies in helping sites improve their organic rankings.

8 SEO Tips

8 SEO Tips

1. Earn Relevant and Quality Links – earn “real links” as they are known to be a top ranking signal. One quality link will outweigh a number of low-quality links.

2. Improve Website Speed – as Google publicly announced, speed is one of the many ranking factors today.

3. Optimize Page Titles – include keywords in your posts’ titles

4. Work on Local Rankings – to rank for local search, your Google+ page should be optimized. You should have a consistent NAP and positive reviews.

5. Maximize Content Marketing – high-quality content attracts social media shares and backlinks that help in improving rankings.

6. Have a Mobile-responsive Site – have a responsive site. Google annouced that they are adding a ‘mobile-friendly’ label to sites on moile search results.

7. Keep Your Bounce Rate Low – give your visitors a reason to stay and something to click. Make sure your site gives a great user experience.

8. Have a Secure Site – Google recommends switching to HTTPS

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Double Your Search Traffic Through Advanced SEO Techniques

By SEOPartner

Source: http://neilpatel.com/2015/04/23/10-advanced-seo-techniques-thatll-double-your-search-traffic/

Understanding and meeting the needs of your audience will have significant effect in increasing your traffic and conversion rate.

Double Search Traffic With SEO

Double search traffic with SEO

To meet your visitor’s expectations and increase your search traffic and conversion rate, here are 10 advanced SEO techniques that can help you:

  1. Site Framework Audit

–  This answers why you are not getting enough search traffic and sales. By closely examining your overall site performance and implementing new goals based on your examination, you can increase your profit without working extra hard.

2. A Responsive and Mobile-Friendly Website

– With the increase in number of people who use their mobile devices to access the web, having a mobile friendly website is crucial. Four out of five consumers use smartphones to shop. It’s projected that in 2015, mobile shoppers will spend up to $25 billion.

    3. End User Value Data Research

– This is achieved through feedback from your ideal product or service users. This determines what kind of content you’ll need to create on a regular basis.

   4. Increase Optimized Landing Pages

– Having a well-designed landing page can help improve your lead generation and sales and the more landing pages you create, the more gateways you open up for search traffic.

  1. Double Your Infographic Power

– You can double your search traffic through infographics. Unfortunately, most people don’t pay attention to the “info” part. Instead, they focus on the graphics. The demand increased 800% in the last 2 years, and this trend will continue in 2015.

  1. Implementation of Latent Semantic Indexing (LSI)

– LSI is an indexing and retrieval technique that uses a mathematical formula to identify patterns in any given paragraph of text. Meaning search engines crawl the content of a web page and identifies and collates related words or in plain English, finds synonyms for keywords.

  1. Target Competitor’s Live Keywords

– Competitor research is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?

     8.  Internal Page Deep Linking

– Use anchor text to link to other pages inside your blog. This shows Google the depth of your site pages.

  1. Leverage Authoritative Social Platforms

– Improve your search rankings as well as build a following within a short period of time through Docstoc, Slideshare, Blogger, Quora and so on.

  1. Refresh Your Archive Pages
    – Don’t let your archive pages lie fallow. If you have archive pages that perform well then create better content based on recent trends and development

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Winning Clients Through Excellent SEO eCommerce Audit

By SEOPartner

Source: http://blog.raventools.com/seo-e-commerce-audit-for-clients

Check site issues by running an automated SEO site audit to know what needs to be done and the impact those issues have on the site. Start looking at the areas with greatest impact such as content, links and meta data.

e-commerce-audit

SEO for E-commerce Audit

These are the things you need to focus on:

1. Visibility
– Blocked pages or issues with robots.txt
– Update internal link structure, fix links pointing to 404 pages and properly implement 301 redirects

2. Meta Description
– Every page needs a unique meta description and title
– Avoid duplicate titles and meta descriptions
– Use keywords on your titles and meta desc, avoid too long titles or too short meta descriptions

3. Content
– Provide a high amount of words on your content
– Use rel=”canonical” on duplicate/similar content

4. Links
– Check for broken links
– Use nofollow sparingly on your site, and make sure internal links are not set to “nofollow”

5. Images
– Use ALT text when you can to improve user experience

6. Semantics
– Use structured data to have better looking rich snippets
– For eCommerce sites, it is recommended to have a long and unique product description together with original videos and reviews
– Improve website speed, studies show that a one second delay in page load time can cause 7% fewer conversions
– Research shows that content length relates with quality
– Research also shows that majority of searches are made up of longer, descriptive phrases

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Things Your Website Must Avoid

By SEOPartner

Source: http://www.free-seo-news.com/newsletter667.htm#facts 

Things your website must avoid

Things your website must avoid

  1. Your website looking so old.

   -Your web pages must be easy to read and always up to date. Consider using modern and appealing designs with user friendly navigation controls. This helps users gain easy access to the information they need.

  1. Cluttered pages and content.

   -Make sure that your website has a clear objective. Having multiple pages with slightly changed content will only trigger Google’s algorithm and might suffer penalties. Your content must always target what is valuable to your readers.

  1. Having irrelevant links and images.

   –  Use online tools for checking backlinks and images. This helps make sure that your website does not contain broken links that drive visitors and linkers away.

  1. Slow page loading speed.

   – Time matters to everyone. Readers can get impatient if your website takes forever to load. Pages that load slowly will drive readers away and will go to another page. In addition, page speed is an important factor in SEO. Make sure that all pages of your website load quickly.

  1. Content is not current.

   – If your website has a blog, make sure to post content frequently. If you cannot maintain a blog, it can do more harm than good. People don’t want to link to abandoned websites.

  1. Too many ads in one page.

   – Having too many ads appearing in one page (specifically in the home page)is not good for SEO. People do not want to link to ads. They want to link to websites with valuable and optimized content.

  1. Duplicate content.

   – Duplicate content is a clear violation of the Google webmaster tools’ guideline. Therefore, your blog or website must always contain fresh and unique content because this is what site visitors are looking for. 

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