effective social media marketing

New Rules Of Social Media Marketing

February 9, 2016 By SEOPartner

As social media establishes its influence in the world of Internet marketing, the need to harness this channel is reinforced, compelling marketers to find ways to optimize it to their best advantage. The experts have weighed in on what businesses should expect and what actions they should take in the coming year in order to effectively and successfully play the social media marketing game.

New rules for effective social media marketing

Produce targeted and personalized content. If you want to do well marketing in social sites, you need to ensure that your material is targeted to a specific audience and bears personalized content that addresses both the general customer experience and the different points along the process of shopping and purchase. You need to go above and beyond in making a personal connection with your audience in order to achieve lifetime customer value. As companies become increasingly active in social media, tools like Talkwalker provide immense value in streamlining processes so that the way they engage with other users always comes off human, sincere, and transparent.

Use social networks as paid media. The organic reach of social sites like Facebook and Instagram has been falling, so it’s essential these days to buy. The experts see a significant increase in social selling, as networks further enable and promote the activity, starting with the addition of a “buy” button.

Post long form content. This was discouraged in the past, since it kept them on the network when you wanted them to move on to your site. However, long form content gives you a stronger presence in social media where your readers prefer to be anyway. Sending them away to another location generally just results in the new tab or window being closed. With long form content, you are able to more quickly furnish your readers with solutions to their struggles.

Keep the impact of wearables in mind. More and more people will be investing in gadgets like the Apple Watch and Google Glasses, which are expected to play an increasingly bigger role and figure more prominently in social media marketing strategies.

Look into hyperlocal social networks. Include sites like NextDoor, Townsquared, and Alignable in your strategy. You may also look forward to using Google Maps as a more social app where you can post photos and reviews as well as add new business listings.

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The 15 Steps To Creating A Fabulous Giveaway Contest On Social Media

February 7, 2016 By SEOPartner

Source: http://www.jeffbullas.com/2012/12/13/15-steps-for-creating-a-successful-social-media-giveaway-contest/

Giveaway contests on top social media sites are some of the most powerful tactics for SEO. Learn the crucial steps to making them as successful as possible.

Steps to a great social media giveaway

Step 1: Establish the goal of the giveaway contest.

Do you wish to increase the social engagement of your followers or perhaps generate more interest toward your brand? Knowing what your goal will better define this activity and its value.

Step 2 Determine the prize and the duration of the contest.

Select a product or service that your target audience will love and then set how long the contest will run; to get the most out of the “engagement”, one month is most advisable.

Step 3 Use Rafflecopter to create the giveaway contest.

Rafflecopter is very affordable and it’s very easy to integrate into your website, blog or chosen social media platform. Likewise, you can fulfil your other business objectives through Rafflecopter.

Step 4 Display the giveaway contest widget on both your website and Facebook.

Increase people’s awareness about your special activity by increasing its visibility online.

Step 5 Determine the benchmarks.

Here are some benchmarks to consider: number of likes on Facebook, number of Google +1’s on the page, and number of Retweets to the page

Step 6 Send an announcement email for the giveaway to all your subscribers.

Be sure to “seed” the giveaway to the people who already follow and use your business.

Step 7 Submit your giveaway to contest sites.

The following are great sites to promote your contest:

– Contest Hound – requires reciprocal link or payment

– Linkies Contest Linkies

– Sweeties Sweeps

– Cash Net Sweeps

Step 8 Ask your fellow bloggers to promote your giveaway.

Use the blogging circle you belong to in increasing the buzz around your giveaway. Fellow bloggers can post about it or display the contest widget on their site.

Step 9 Establish the budget allocation for the giveaway and keep a record of all your giveaway partners so an inventory can easily be made as well.

Basically, monitor the financial aspect of the activity to ensure that everything is properly covered.

Step 10 Make promotions frequent and daily.

Consistency is key to making your announcement stick.

Step 11 Encourage entrants to create more entries for higher chances of winning.

Further, increase the engagement of your followers by offering a greater probability of a win.

Step 12 Find a winner.

The best way to go about it is automatically, which is easy with Rafflecopter. And then, make an announcement.

Step 13 Download the spreadsheet from Rafflecopter and add all of the emails to your email list.

Keep the mailing list for future marketing efforts.

Step 14 Ship the prize to the winner.

Issue an announcement about the prize and provide details about the delivery.

Step 15 Remove the giveaway widget and perhaps post a thank you message to all the people who joined.

– Conclude everything cleanly and be a gracious contest host.

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Uplevel Your Social Media Strategy This 2016

January 27, 2016 By SEOPartner

Source: http://smallbiztrends.com/2016/01/improve-your-social-media-strategy.html

Social media is a medium for people to connect with each other. The key to being successful on social media is to have a good, solid plan, and to consistently follow, measure the results, and alter as needed. Managing your social media accounts can be time consuming and it’s time you could be spending working on your business. When utilized appropriately, social media can help you connect with your customers, build your business, and link with potential customers as well.

What’s your social media strategy?

1. Identify Your Business Goals
Streamline your business plan and make sure to determine where you want your business to go. Identify the reason why you entered the social media world. Is it to bring more awareness to your brand and reach more markets?

2. List Down Your Objectives
Your objectives must be in line with the S-M-A-R-T standards. Specific, measurable, attainable, relevant, and time-based goals often take the high roads and become more successful. One great example for this is if you plan to increase your audience reach to a particular customer base, one S.M.A.R.T goal is to generate 5 new leads a week. Time line is off the essence so make sure to meet and provide results within the deadlines set.

3. Customer Profiling
To become successful in the social media world, you have to target the right group of people. In order to coordinate with them, you have to send out the correct message. If your business focuses almost exclusively on males 18-25, create posts or campaigns specifically for this group. It would be a waste of time to target everyone from 18-65 when your product or service is only intended for a small percentage of that range.

4. Evaluate Competition
Identify your competitors and analyze how they move. Your competitors will have the same age groups and same targets. Ask yourself some questions if they connect to these market on a serious or funny note? Do they communicate in the smart casual level? When selling products, study how your competitors perform in the market. Do they focus on the features, reliability and performance? Do their audience react on their posts? It is also important to use the right kind of social media channel for your business. Expand your network not only thru Facebook, Twitter and Instagram. You can also turn to LinkedIn for a more professional approach of communicating.

5. Create A Good Content Plan
Always deliver a top notch content to your readers and followers. Your content should not only bring your product to the frontlines but make sure that your readers will get valuable information from this. Use videos, guides, tutorials, tips, and other forms of content to give your customers as much as you can.

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Factors That Affect Engagement On Social Media Sites

November 25, 2015 By SEOPartner

Source: http://www.adweek.com/socialtimes/what-drives-engagement-on-social-media/630586

Social media sites permit you to easily connect with your customers by letting them know who you are and what benefits you offer. Through these various platforms, you can also invite them to engage in the topics they care about most.

Factors that affect social engagement

Based on a report from Shareablee, a data platform and solutions provider, audience engagement in the form of likes, comments, and similar actions has increased this year and the growth in magnification has overtaken all other actions on the social web. Instagram, in particular, has experienced the biggest increase among all social media sites.

The increase in audience engagement can be credited to 4 key factors or features. These are:

Usefulness – Today, content marketers are now much more focused on delivering value rather than just promotional messages. According to Shareablee, usefulness was one of the biggest drivers of engagement and based on their study, links to tips and tricks were popularly shared and liked on different social media platforms.

Social proof – Social proof is a psychological phenomenon that refers to the positive influence created when someone finds out that others are doing something. It was found out that brands that leverage or work with other popular brands also garnered significant engagement.

Effective storytelling – Audiences are interested and easily moved by a captivating story. They also tend to gravitate to personal and inspiring stories and are more than happy to share them to others as well.

The emotional factor – According to Shareablee, a lot of brands generate substantial engagement by making an emotional connection with audiences. Content that invokes nostalgia also scored great with audience engagement.

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