Source: http://www.entrepreneur.com/article/251873
Telling stories has always been a positive and enriching communication experience that can be adapted to fuel an organization’s content campaign. To make the conversation with your customers more dynamic and engaging, you need to enhance your content’s interactive capabilities.
Interactive content engages
- Instead of posting videos that people can just watch, add interactive hotspots to include links that can move viewers into action.
- Infuse audiovisual elements into the traditional white paper (which can now be presented in PDF form and composed to include keywords).
- Encourage your audience to participate in interactive polls.
- Rather than deliver plain sales pitches, provide Web users with useful information with the help of e-learning strategies.
- Incorporate features that will make your content fun and easy to remember, like video animation to illustrate key points, audio recordings of distinguished personalities sharing their wisdom, or interactive quizzes and puzzles to encourage people to read on.
- Make use of design elements to present content in a highly appealing manner that speaks to the readers’ creative right brain.
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