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This Week in SEO: Trump, Fake News & Facebook Ads on TV ?

November 22, 2016 By SEOPartner

This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings on search, online marketing and more.

1. Google & Facebook to Ban Ads on Fake News Sites

Google and Facebook recently announced their plans to fight deceptive information on their platforms.

Google is changing its ads policy to ban fake news sites from using ads from the Google Display Network. In a statement, the company said: “We’ve been working on an update to our publisher policies and will start prohibiting Google ads from being placed on misrepresentative content, just as we disallow misrepresentation in our ads policies.

Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.”

Meanwhile, Facebook updated its ad policy to prohibit apps or sites with “illegal, misleading or deceptive” content from displaying Facebook ads.

CEO Mark Zuckerberg posted a second statement on the issue, saying: “We’ve been working on this problem for a long time and we take this responsibility seriously. We’ve made significant progress, but there is more work to be done.”

Zuckerberg also said they are working on the following:
– Build better technical systems to classify misinformation
– Offer easier ways for users to report fake stories
– Partner with fact checking organizations
– Improve the quality of stories in News Feed
– Review ad policies to disrupt fake news economics

The two internet giants faced backlash due to the spread of false, often malicious information during the U.S. presidential election period. Fake news stories were seen to have swayed voters’ opinions in favor of Republican candidate Donald Trump.
Source: http://searchengineland.com/web-giants-google-facebook-seek-cut-off-revenues-fake-news-sites-263464

2. Coming Soon: Facebook Ads on TV?

Facebook is testing a new way to deliver ads on TV through set-top boxes like Apple TV and Roku, Recode recently reported. They have partnered with A+E and Tubi TV to deliver the connected TV ads through the Audience Network (Facebook’s version of Google AdSense).

Using the IP addresses of connected TV devices, Facebook will identify accounts in their platform that are most likely associated with those devices. At the moment, only Facebook house ads and ads for non-profits they work with will be shown.

Ad spend for television is still a bit greater than ad spending on social media. Thus, marketers and content owners are closely watching Facebook’s newest effort to tap into TV advertising budgets.
Source: https://searchenginewatch.com/2016/11/08/facebook-is-bringing-its-audience-network-to-television

3. Soon on Pinterest: Autoplay Promoted Videos

https://youtu.be/oXhQSnbig60

Pinterest is rolling out two new features: Autoplay Promoted Videos and “Tried It” pins.

Autoplay Promoted Videos
– Since August, Pinterest has been testing a new type of Promoted Video which starts playing as soon as users discover it.
– Brands that use Promoted Video can create a seamless episodic viewing experience, discover new ways to tell their story and get business results.
– Additional videos will automatically play right after the primary video, creating “a playlist of ideas.”
– Autoplay Promoted Videos will soon be housed within a section called Pinterest Explore, which will feature curated and trending content daily.

“Tried It” Pins
– Pinterest users can now add a checkmark to pins to help them remember or keep track of ideas they have tried.
– Tapping on the checkmark will allow the user to see that pin anytime in a new profile section called “Tried.” This essentially works as a bookmarking feature for the site.
– Users can also share their experiences with their “Tried it” pins through shared photos, feedback and notes. Other site users or visitors will be able to read or view these comments since these will appear on the pins.
– The “Tried it” pin is already available for use on Pinterest mobile and will be ready for roll out on the desktop version soon.
Source: https://www.searchenginejournal.com/pinterest-autoplay-promoted-videos/178885/
Images and video via: https://business.pinterest.com/en/blog/inspire-pinners-give-your-ideas-try and https://business.pinterest.com/en/blog/express-your-brand-story-new-promoted-video-option

4. How Review Rich Snippets Impact Your SEO Campaign

Reviews appear within Google search results via rich snippets, which can influence a searcher’s understanding of the business and boost site SEO. Thus, it’s beneficial for businesses to understand the power of online reviews.

Google displays two types of reviews in search results:
a) Review snippets – Average scores (numerical rating) from all the combined review ratings, accompanied by some text. These appear either under the search result or in the Google Knowledge Cards.
b) Critic reviews – Snippets from an in-depth review, often offering insights deeper than those seen in review snippets. These are displayed prominently under the domain’s knowledge graph.

– Reviews attract the attention of the target audience and provide more understanding of the product or service.
– Review snippets lead to higher CTRs, boost conversion rate by 58% and increase organic keyword ranking by 48.71 to 70%.
– To maximize reviews, it’s important to monitor your review snippets and identify the keywords that they affect. Tools such as SEMRush’s review snippet feature can help efficiently analyze review snippets in relation to your SEO.
Source: https://www.semrush.com/blog/understand-google-review-snippets-to-optimize-your-seo

5. More Tips to Optimize for Mobile-First Indexing

A while ago, we shared Google’s tips on how to prepare for mobile-first indexing. The following are further recommended actions that will enhance your mobile search visibility.

1. Increase page speed.
– Optimize images, clean up your code, utilize browser caching and minimize redirects.

2. Stop hiding CSS, JavaScript or images.
– Today’s mobile devices and GoogleBot can now handle and recognize them.

3. Invest in responsive web design.
– Get rid of Flash and pop-ups; make design “finger-friendly.”

4. Optimize on-page elements for mobile.
– Make titles and descriptions straightforward and concise.

5. Optimize for local search.
– Display city, state, business name, phone number and address strategically throughout your pages.
Source: http://searchengineland.com/5-steps-optimizing-site-googles-mobile-first-index-262716

SUMMING IT ALL UP

Here are the top headlines in this week’s SEO news roundup:

Google & Facebook to Ban Ads on Fake News Sites. The two online giants are updating their ad policies to reduce the spread of false and often malicious information online.

Coming Soon: Facebook Ads on TV. Facebook is testing an innovation that will enable them to deliver their ads on TV.

Soon on Pinterest: Autoplay Promoted Videos. Autoplay promoted videos can help businesses increase audience reach and engagement.

How Review Rich Snippets Impact Your SEO Campaign. Know how online reviews work, since they strongly influence how you rank and appear on Google’s SERP.

More Tips to Optimize for Mobile-First Indexing. Learn more action steps that will further prepare your site for a mobile-first world.

Get expert SEO services here

This Week in SEO: Must-Know Updates from AdWords, WordPress, Google Search & More

August 23, 2016 By SEOPartner

This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the online marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings.

What can you expect from the newest, recently-launched version of WordPress? How will Google score new & low activity keywords by next month? What should you do if you discover missing links to your site data in Google Search Console? These and more are just some of the recent releases that are currently making the online marketing space abuzz.

What’s Hot

WordPress Launches Version 4.6
Version 4.6 of the WordPress content management system has been introduced and is now available for downloading in the WordPress dashboard.

Video demo via WordPress

Here’s a peek at what you can expect from the latest update:
– The 4.6 version of WordPress makes use of Native Fonts — the fonts that are already stored on the user’s device. This helps make moving around the WordPress dashboard faster.
– The Content Recovery feature now protects users from losing their work in the event that a catastrophe takes place before they get a chance to save it. The content will be stored in the browser and can easily be retrieved should an incident occur.
– The new Broken Link Checker will instantly notify users if an error has been made by highlighting broken links. This way, users can correct the errors before they publish content.
– With On-Page Updates, all installations and updates take place on the page that the user is on, instead of multiple pages opening up.
Source: https://www.searchenginejournal.com/wordpress-version-4-6/170985/?ver=170985X2.

AdWords Adds “Export to Report Editor” Option
With the new feature called “Open in Report Editor,” AdWords users can now edit and customize their reports beyond the usual options, which are to use predefined formats or to generate Report Editor reports from scratch. Users with Campaign, Ad Group, or Keyword level of account can access this tool.

Image via Search Engine Land

The Report Editor allows users to easily carry out the following:
– Modify the report.
– Add filters.
– Change the date range using date selector.
– Rearrange tiles.
– View and edit saved reports.
– Explore other functions available in the tool.
Source: http://searchengineland.com/adwords-export-report-editor-256472.

What’s Cooking

New & Low Activity Keywords to Get Null Quality Scores
In July 2015, Google assigned a Quality Score of 6 to new keywords. But by September 12, that Quality Score will be replaced with a null score represented by dashes (“–“).

Image via AdWords

Keywords which have not received recent clicks and impressions will get null Quality Scores and by default will not be included in reports and automated rules. You can bypass the default by ticking the box “Include keywords with quality scores of (“–“)” under the Filter options.

Google says that this change will not have any effect on ad auctions or the way the ads are served.
Source: http://searchengineland.com/google-will-report-null-quality-scores-new-low-activity-keywords-256397.

Good to Know

Reporting Glitch in Google Search Console
Missing “links to your site” data in your Google Search Console? Your data certainly hasn’t been lost permanently. You were just affected by the reporting glitch which many site owners have also encountered over the past week.

Screenshot via Search Engine Journal

Google was made aware of this error and has looked into it. Data appears to have been restored by now and it is a relief to know the glitch had no other negative effects to websites.
Source: https://www.searchenginejournal.com/links-site-data-restored-google-search-console/171062.

Facebook Ads Vs. Google AdWords: A Comparative Look
Can’t decide whether to post your ad on Facebook or Google? Knowing the main differences between the two can help you make the right decision.

Google AdWords is often labelled as “paid search” and is the leading and most popular PPC advertising platform in the world.
– It has a wider, enormous audience
– All brands enjoy a level playing field
– Variety of ad formats

Facebook Ads is also called “paid social” and has the biggest number of active users than any other social network today.
– Unmatched audience diversity
– It is essentially a visual platform

In essence, AdWords will be helpful in getting new customers while Facebook ads will help customers find you.
Source: http://www.seochat.com/c/a/search-engine-spiders-help/facebook-vs-adwords-advertising.

SUMMING IT ALL UP

Here are the top takeaways from this week’s SEO news roundup:

What’s Hot
WordPress Launches Version 4.6
Native fonts, content recovery, broken link checker & on-page updates are some of the features to try in the newest version of WordPress.
AdWords Adds “Export to Report Editor” Option
With this new feature, users can modify reports, add filters, change dates & titles, & more via an easier, integrated workflow.

What’s Cooking
New & Low Activity Keywords to Get Null Quality Scores
Starting September, new & low activity keywords will get a null Quality Score, Google announced.

Good to Know
Reporting Glitch in Google Search Console
Google Search Console has confirmed that data that went missing during a recent glitch has now been fully restored.
Facebook Ads Vs. Google AdWords
Know more about the fine differences between Facebook Ads & Google AdWords for better decision-making.

Reliable Search Engine Optimization help here

This Week in SEO: Search Gets Even More Personal, Insightful (and Controversial)

August 17, 2016 By SEOPartner

Gain more insights about your Google My Business visitors. Understand the latest Facebook ad format changes. Learn how to capitalize on the voice search trend. And find out why Yelp compared Google to Donald Trump. These and more are just some of the recent releases that are currently making the online marketing space abuzz.

What’s Hot

How Did Your Customers Find You? Google My Business Now Lets You Know

Screenshots via Google Small Business blog

Google My Business now allows you to trace where your visitors came from and how they discovered your page. With GMB’s enhanced insights, business page owners can view a breakdown that shows not only the number of visitors but also their source. Did they type for your business name or were they searching for a related keyword? The keywords that led visitors to you, however, are not provided.
Source:https://www.searchenginejournal.com/new-google-business-insights-show-youre-found/170448/

Facebook Addresses Desktop Ad Blocking

Demo via Facebook Newsroom

Top social media site Facebook, which generates over 80% of its revenue from mobile ads, announced new changes recently:
– Desktop users will still see ads even if they have installed ad blocking software.
– To disable ads from companies that have added them to Custom Audiences, users can now use new ad controls that let them remove specific interests from their ad preferences.

Many marketers believe these changes will be quite advantageous especially in maintaining visibility. But some have expressed concern that the changes will make retargeting more difficult, affecting Facebook advertising ROI.
Source:https://searchenginewatch.com/2016/08/11/facebook-begins-thwarting-ad-blockers/

Google’s “Must-Try” Feature Gets Raps From Review Sites

Image via Google Search blog

With Google’s new feature called “must-try,” users searching for restaurants will see a carousel of reviews from “top critics and best-of lists from reputable publishers.” Less than 24 hours after it rolled out, this change drew flak from review sites such as TripAdvisor and Yelp, who said this move has pushed their content low on the results in favor of content from Google-owned review sites such as Zagat.
Source:https://www.searchenginejournal.com/yelp-tripadvisor-lash-google-recent-change-restaurant-searches/170337/

What’s Cooking

Google Now Gets Even More Personal

Via Android Police

Google Now, the default virtual assistant for Android and the Google Search app, has launched a test feature that will allow users to receive up-to-date information on their topics of interests. Called “Explore Interests,” this new feature focuses on the following categories: Sports, TV, Movies, Musicians, People and Stocks. Google hasn’t released an official word about it and there is no indication that it’s coming to your device soon. But it’s another sure sign of how search continues to become increasingly personalized.
Source:https://www.searchenginejournal.com/googles-virtual-assistant-deliver-personalized-results/170551/

Good to Know

Expert Predictions on Voice Search

http://www.youtube.com/watch?v=kqL2G9YLB1c

Demo via Google

Since the launch of the iPhone and Google Voice Search, queries related to voice commands have risen more than 35-fold, according to Mary Meeker’s Internet Trends Report 2016. SEMRush recently hosted a roundtable discussion on voice search and here are some top takeaways:
– Voice search is still evolving. Voice search still cannot understand different inflections and accents but digital assistants are getting better at analyzing these differences.
– Voice search continues to shift toward mobile devices, fuelling its growth – something that businesses cannot ignore.
– Voice search changed how people interact with search engines. Users now expect to find exactly what they are looking for on the first try, because the technology has become sharper in understanding user intent and context.
– Google is investing in artificial intelligence to provide results that reflect user intent instead of just the actual words they use.
– Marketers must become customer-oriented. Use more long-tail keyword phrases, create user-intent models and get a better understanding of your customers’ journey.
– Voice search is not the future. It is shaping SEO today
Source: https://searchenginewatch.com/2016/08/04/voice-the-future-of-next-gen-search-expert-predictions/

SUMMING IT ALL UP

Here are the top takeaways from this week’s SEO news roundup:

What’s Hot
How Did Your Customers Find You?
Tracing your customers’ path to discovery provide more actionable insights about their needs & behaviors. Google My Business now offer more data for you to do just that.

Facebook Addresses Desktop Ad Blocking
Some Facebook desktop users install programs to disable “annoying ads.” Facebook has now rolled out new ad formats that bypass these ad blockers.

Google’s “Must-Try” Feature Gets Raps From Review Sites
Yelp & TripAdvisor have once again accused Google of monopolizing the internet with a new feature that will hugely impact restaurant searches.

What’s Cooking
Google Now Gets Even More Personal
Google Now rolled out an experimental feature that allows users to receive updates on their topics of interest, even before they have searched for it.

Good to Know
Expert Predictions on Voice Search
A recent roundtable discussion featuring experts in the industry revealed predictions on how voice-based search is shaping the future today.

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