Source: http://www.jeffbullas.com/2016/05/17/increase-social-media-roi-facebook-reactions/
There’s no arguing that Facebook remains to be the most important social media platform in the world and it outperforms its competition by having a vast selection of reactions; not too long ago, Facebook even implemented some modifications to make “reacting” easier and more accurate. This change is working exceptionally well for accounts that need a boost in social media ROI for their online marketing.
How Facebook reactions can boost your social media ROI
If you’re looking for a boost in social media ROI, here are the different ways Facebook reactions help.
– Get the opinion of the public. The reactions your target audience uses for your posts easily reveal what they think about it. Reactions are particularly helpful when you put out petitions.
– Use them to leverage your brand and ensure the engagement of your audience. This has been proven effective by top TV shows that have worked to include their important characters into the roster of Facebook reactions; fans automatically gravitated to these reactions and used them for any activity that demanded a display of “feelings.”
– Test content quality. Get the feel of your target market on the campaign you’re running. The reactions people use about your campaign will reveal if it’s achieving the right impact.
– Evoke the right emotions.Facebook reactions will allow you to educate your audience with the most appropriate messaging regarding issues in society.
– Use it to research your industry. Find out how competition and domain influencers are doing, and what topics generate a lot of interest and reactions that you too can get in on.