Source: http://www.reelseo.com/20-ways-brands-facebook-video/
Facebook now gets 8 billion video views every day. So it can generate awareness and drive engagement for your products or services. To help you make the most of this tool from the social media network, here are several essential tips to apply:
Get more results with your Facebook videos
Keep it under two minutes.
It’s the average attention span for users on Facebook. One of the most recently watched video on the social media network runs at 30 seconds, taking in over 111 million views.
Capture attention in the first five seconds.
Your video is going to compete with other videos on Facebook. To grab and sustain attention, keep it compelling in the first five seconds. Your viewers are sure to watch to the very end.
Choose your audience.
Use Facebook’s targeting option. Pick the right demographic for your video. When your videos reach the audiences it’s made for, it could deliver on results.
Pick interesting thumbnails.
Thumbnails give your audiences a preview of your video. Make it appealing. Choose thumbnails that will draw them in. And use images with minimal text.
Track your video performance.
Facebook features engagement reports, helping you track which videos are getting watched, leading to more shares and likes, and which ones are not. Use this information to develop an even better video campaign on Facebook the next time around.
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